Are website builders worth it

17 Best Site Builders: Wix, Squarespace, and More (2021)

Picking the best site builder can be difficult, because there are 74 popular choices to select from.

In this guide, I ranked and reviewed the best website builders to create a web site based on cost, reliability, web hosting solutions , technical support, website speed, SEO, features, ease of use, template design, and much more.

We will also compare:

The ideal website contractors for small businesses.

The best free and affordable options.

Those with the best SEO.

The top platforms with online store capabilities.

The very best builders for agencies.

And the best options for photographers and artists.

What is the Best Website Builder?

Using a site builder is a fast and effortless way to build a presence for your brand or internet business. These tools simplify your website management by combining domain registration, hosting, and website design into one stage.

If you’re not too savvy with web design and development, you’ll want to go with an easy drag and drop editor.

The choice is all up to you.

Here are my top picks for the best website builder to use this season.

Wix.

Best Site Builder for Small Business ($13/month)

Wix is the most popular website builder available on the current market, with over 100 million users.

They have 500+ ready-to-use templates to design your website in any business. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).

Their designs also look beautiful, with scroll effects, and advanced design features like animation and video backgrounds.

In case you already have a domain name on GoDaddy or want to register one at Wix.com, they make it super easy. Additionally, if you want to add e-commerce to your site so you could sell online, plans start a $20/month.

If you are a small business, I urge Wix as the best online store builder. You don’t necessarily require a platform with more advanced options like BigCommerce and Shopify. Wix website owners that want to bring an e-commerce store can find these excellent new features.

Wix is the most user-friendly site tool on the market. You can almost endlessly customize the look and feel of your website with no programming knowledge.

They also have a tool called Artificial Design Intelligence (ADI) — the first artificial intelligence website builder. Wix ADI learns about your website and uses that information to design a site tailored to your specific needs.

This tool leverages AI choosing from billions of combinations of images, text, designs, and contact forms.

Ultimately, if you’re looking for the best website builder for small businesses, Wix is your very best choice.

Read my full Wix review for more in-depth analysis.

Get started with Wix.

Best Modern Website Builder with Free Plans (free — $3.49/mo)

Zyro is a website builder with a mission to help local businesses to tell their unique stories on the web.

Overall, they’re famous for speed and simplicity.

With Zyro, you may make a business website quickly and easily with no coding required. Your site also loads fast because of the light framework and looks great on all devices.

With a strong set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop grid tool, mobile-readiness, and over one million stock images to choose from.

One of their standout features is their AI Content Generator, which provides SEO-friendly content ideas based on your industry and specific business type.

To get started with this tool, you choose your type of business, then write 2-3 paragraphs describing your brand and context. Then you adjust your AI settings and customize them based on duration, experience, and creativity degree. Lastly, you click on the Create button and see your uniquely generated content.

Since content generation is a challenge for many site owners, this tool creates new paragraphs for you which can rank better in search and increase conversion rates.

Some other excellent features include:

Built-in search engine optimization tools to increase your search rankings.

A free SSL certificate and custom domain names.

An AI-driven logo and slogan maker.

24/7 customer support via email and live chat.

AI heatmaps to increase website conversions and predict visitor behavior.

Mobile-optimized, fast-loading website designs.

Free website design templates for various industries like creative agencies, startups, fashion brands, wellness companies, bakeries, and much more.

Zyro offers three primary pricing programs — a free plan, a mid-tier”Basic” plan at $1.99/month, and their high-tier”Unleashed” program at $3.49/month.

Their free program doesn’t include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.

Their “Basic” program allows you to connect your own domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools like Google Tag Manager, Google Analytics, and Facebook pixels. This is a really popular plan that’s most suitable for small and medium-sized businesses.

Finally, their “Unleashed” plan provides every Zyro attribute and gives unlimited bandwidth and storage. At such an affordable price of $3.49/month, it is sensible to go for this plan and enjoy the unlimited features if you plan to have a great deal of content on your website.

Overall, Zyro is ideal for small businesses looking to create and grow a website fast, save money on composing and logo-making using their AI tools, rank higher on search engines, and increase conversion rates with high quality, mobile-friendly design templates.

You can get started with Zyro free of charge to check out their platform, then upgrade to a paid plan when you are ready to grow your online business.

Get started with Zyro and begin building your website today.

Best Website Design for Personal Sites ($12/month)

When I think of Squarespace, my mind goes right for their beautifully designed home page. They truly know how to make beautiful, high-quality websites that look great for both small businesses and personal websites alike.

With over 100 design templates to choose from, they lead the pack when it comes to design. Squarespace templates look excellent down to every detail. The fonts, color schemes, and vision all mesh perfectly for any website.

Besides design, their platform is great for bloggers. I tested out their WYSIWYG blog editor, and it’s very intuitive.

You drag elements like pictures, headings, and text on the page and position it where you want. They also offer multiple user permissions, Google AMP functionality, and you can schedule your posts:

A few small SEO limitations hold Squarespace back from being #1 on this list. First, my XML sitemap pulled in two versions of each page with and without a trailing slash”/.” This double indexing could potentially lead to SEO and duplicate content issues down the road. They didn’t have a simple fix the last time I checked.

Second, your blog headlines always become your meta names, so be careful when adding your headlines for SEO. You can read more in my full Wix vs Squarespace review.

Other terrific features compensate for these drawbacks. Their ease of use is topnotch — websites are elementary to assemble with their editing tools. In-built analytics tools provide continuous data on-site visitors if you’re not using Google Analytics. Plus, it’s tough to go wrong with a beautifully-designed website for just $12/month.

Monthly prices range from $12/month for their private plan up to $40/month for their Online Store (Advanced) plan. Monthly costs are based on a one-year contract, and Squarespace includes a free domain. The Personal program provides a free domain name, unlimited storage and bandwidth, free SSL, and 24/7 customer service.

In general, if you’re a small business that needs first-rate web design or a blogger who wants your articles to appear great, Squarespace is a trusted choice.

Best Free Website Builder (Free — $25/month)

Weebly powers over 530,000 domains and is known as the simple website builder of choice for people without much technical expertise. They offer a lot of great features. If you’re a blogger, you can use Weebly.com to select a domain name and use their editor to add your text, images, and content.

They also have a mobile program to keep track of your website’s functionality on the go. And email marketing tools allow you to send newsletters to your subscribers from inside their tool.

They have a free program which comes with 500 MB of storage, a free SSL certificate, and a domain with Weebly branding. You can use a custom domain name with this plan but are made to get Weebly branding throughout your website. Also, the free plan only includes email and chat support, but no phone service.

Weebly’s paid programs vary from $5 to $25 per month. On the high end, their Business Plan gets you advanced e-commerce performance, a free domainname, and $200 of Google ad credits.

Their e-commerce features include product options/variants, coupon codes, inventory management, a shipping calculator, shipping labels, and the ability to accept payments through Square and other suppliers.

The level of customer support you get is based on your subscription level. You’ll find assistance yourself in several areas, including their site, support centre, community discussion, social networking, and developer documentation. They also have live chat, email, and phone support.

If you’re searching for a simple site creator to get up and running, I suggest that you begin using Weebly.

Best Site Builder for Ecommerce ($29/month)

Shopify is a popular ecommerce platform used by over 800,000 online businesses so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse because of their simple dashboard and integrations with thousands of app partners.

While not every website owner needs product-selling functionality, I added Shopify into the list because any small business could use them to install their site.

Have a salon for instance.

With Shopify, not only could you set up a quick site including a site, a map of your location, contact information, and appointment scheduling (with an app), but you might also sell hair care products online. This creates not only a website but another online source of revenue for your business.

Shopify has a great deal of features you’d come to expect from other tools on this listing, such as hosting, your own domain name, 70+ professional topics, a free SSL certificate, and marketing and SEO features.

They also offer mobile commerce, 100+ payment gateways, automated carrier shipping rates, automatic tax rates, and the full checkout experience. Plus, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and more.

If you’re establishing a new website and believe that you might choose to sell products online in the future, it is better to begin with Shopify instead of another instrument that doesn’t take online shopping as seriously.

They offer three plans ranging from $29/month to $299/month. The $29/month Basic Shopify Plan should give site owners everything they need, including a complete website, an online store with unlimited products, blog features, 24/7 support, and much more.

If you want to give Shopify a try, they offer a 14-day free trial with no credit card required.

Best For Professional Designers ($16 per month).

Some of its other Important features include:

You can edit and add content to your live site.

Invite additional group members to collaborate on a single dashboard.

Add up to 100 pages to your website.

99.9% uptime guaranteed and SSL certificate.

Automated backup.

Custom fonts available.

Create custom 404 pages.

Customer care via email, Webflow community forum, and help center.

Integration with Zapier enables you to connect with tools such as Slack, MailChimp, and Asana.

You can add up to 3000 products on your site with eCommerce support.

Finest WordPress Themes for Photography and Creative Websites ($279 one-time).

Flothemes is a business that offers customizable WordPress themes. These templates enable you to build sites inside of WordPress with no need for custom coding. It’s powered by Flex block, a powerful free flow page builder, providing limitless customization choices.

All the templates and themes come with premade designs and content blocks. You may also customize colors, fonts, the arrangement of the page, and more.

Flothemes help you build your website in a few measures, including:

Register a domain name and hosting service provider for your website. You can even check Flothemes cloud hosting services, starting at $26 per month.

Install WordPress.org and connect it to your website hosting. Luckily, most hosting services offer a one-click WordPress installation.

Finally, pick a theme for your website or portfolio.

You can watch several how-to tutorials by Flothemes or contact the customer support team.

If you need assistance setting up the entire website, you can drop a message, and their team will do everything for you.

Flothemes can allow you to set up your website for just $499-$1999. Besides setting up your site from the beginning, they also provide services like page loading speed optimization, SEO, styling, etc.. Plus, you get two screen sharing sessions of 45 minutes each with experts and one SEO consultation call of 45 minutes. All in all, you get six rounds of implementations.

Additionally, Flothemes provides features like SSL implementation, WordPress installation, Typography, color scheme stylization, and more. You also find complete design freedom, SEO options, and a dashboard.

Pricing:

While their subjects cost a one-time $279, Flothemes offers three pricing plans for their site setup services, including:

Simple Installation Bundle: $499

Advanced setup packages: $999

Pro Installation packs: $1,999

The Simple Setup Package helps you skip the technical parts and jump straight to adding content and personalizing your motif. It offers features like WordPress installation, site layout setup, theme setup, WordPress transfer, site launching, etc..

The Advanced Setup Package includes full assistance with site setup, styling & launch, site speed optimization & an search engine optimization consultation. Additional features include typography & colour scheme stylization, SSL implementation, speed optimization, etc..

Pro Setup Package contains all of the features from the Advanced Setup Package together with the tailored mockup & execution for your homepage.

Best Site Tool with Integrated CRM Tools

HubSpot is a topnotch CRM tool which also includes a full-featured CMS and website builder. Using their platform, it is possible to create website pages, blog posts, landing pages either from scratch or with their pre-built templates.

Their drag-and-drop editor uses responsive design that will help you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.

Unlike other tools on this list, HubSpot comes integrated with a broad assortment of marketing software, including tools to manage email marketing, get found online, and catch, engage with and understand prospects.

For instance, when you create a webpage, you can add calls-to-action and forms that convert visitors into prospects. Then, when you know your visitors, you can dynamically create content unique to website visitors based on their location, device, language, traffic source, or some other detail you choose to catch on your HubSpot CRM.

This integrated marketing suite covers all parts of the customer lifecycle:

Forms, live chat, and conversational chatbots capture prospects.

Email advertising, retargeting, and messenger integrations send personalized messages to your prospects.

Their contact builder, analytics tools, and record segmentation help you understand your own leads.

Personalized experiences, calls-to-action, and smart content turns leads into customers.

Overall, if you are looking for a website builder that also comes with a full-featured pair of CRM and marketing tools, HubSpot is the ideal choice.

The World’s Most Popular CMS

Easiest Free Website Builder for Small Websites

Best Digital Marketing Website Builder for Local Firms

A Personalized Website with the Power of AI

Best for Enormous Online Stores

Great for Photographers and Artists

Best for startups that want to make bootstrapped websites

Best Site Builder for Agencies and Multilingual Websites

What’s a Website Builder?

A website builder is a tool that allows anyone to manage a website and domain name without manual programming. In other words, a site builder is a tool or software program to assist you build a web site.

In the old days of the web, programmers needed to understand HTML and CSS to create a website. Today, if you want to code a site, there is a steep learning curve — you want to have extensive knowledge of JavaScript and PHP. Not so with site builders.

These tools help everyone from small companies and bloggers to news websites and ecommerce businesses easily create websites in minutes.

How much does it cost to construct a website?

Is Wix better than WordPress?

How much does a website cost monthly?

Does Google have a site builder?

Can I get a free site for my company?

There you have it — my list of the top website builders. As there are 74 options out there, I have condensed the listing down to the top so that you may choose the option that is right for your small business or online brand.

If you are looking for the very best website builder complete, I recommend you get started with Wix.

For the best designs and templates, check out Squarespace.

If you need an e-commerce website to sell products online, Shopify is a good choice.

What website builder do you use?