Best and worst website builders

17 Best Site Builders: Wix, Squarespace, and More (2021)

Choosing the best website builder can be hard, because there are 74 popular choices to choose from.

In this guide, I ranked and reviewed the best website builders to create a website based on price, reliability, web hosting services, technical assistance, site speed, SEO, features, ease of use, template design, and much more.

We’ll also compare:

The ideal website builders for small companies.

The ideal free and affordable options.

The ones with the best SEO.

The top platforms with online shop capabilities.

The top builders for agencies.

And the best options for photographers and artists.

What is the Best Website Builder?

Using a site builder is a fast and effortless way to construct a presence for your brand or internet business. These tools simplify your site management by combining domain registration, hosting, and site design into one stage.

If you are not too knowledgeable about web design and development, you will want to go with a simple drag and drop editor.

The choice is all up to you.

Here are my top picks for the best website builder to use this season.

Wix.

Best Website Builder for Small Business ($13/month)

Wix is the most popular website builder on the market, with over 100 million users.

They have 500+ ready-to-use templates to design your site in any industry. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).

Their designs also appear beautiful, with scroll effects, and advanced design features like video and animation backgrounds.

In case you already have a domain on GoDaddy or want to register one at Wix.com, they make it super simple. Additionally, if you want to add e-commerce to your website so that you can sell online, plans begin a $20/month.

If you’re a small company, I urge Wix as the best online store builder. You don’t necessarily require a platform with more advanced options like BigCommerce and Shopify. Wix website owners that want to add an e-commerce store can find these excellent new features.

Wix is the most user-friendly website tool on the market. You can almost endlessly customize the look and feel of your site with no coding knowledge.

They also have a tool called Artificial Design Intelligence (ADI) — the first artificial intelligence site builder. Wix ADI learns about your website and uses that information to design a site tailored to your precise needs.

This tool leverages AI selecting from countless combinations of pictures, text, designs, and contact forms.

Ultimately, if you’re seeking the best site builder for small companies, Wix is the best option.

Read my whole Wix review for more in-depth analysis.

Get started with Wix.

Best Modern Website Builder with Free Plans (free — $3.49/mo)

Zyro is a site builder with a mission to help local businesses to tell their unique stories online.

Overall, they are famous for speed and simplicity.

With Zyro, you can create a business website quickly and easily with no programming required. Your website also loads fast due to the light framework and looks great on all apparatus.

With a strong set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop tool, mobile-readiness, and more than one million stock pictures to choose from.

One of their standout features is their AI Content Generator, which offers SEO-friendly content ideas based on your industry and specific business type.

To begin with this tool, you choose your type of business, then write 2-3 paragraphs describing your brand and circumstance. Then you correct your AI settings and customize them based on length, expertise, and creativity degree. Lastly, you click the Create button and see your uniquely created content.

Since content generation is a challenge for many website owners, this tool generates new paragraphs for you which can rank better in search and increase conversion rates.

Another excellent features include:

Built-in SEO tools to increase your search rankings.

A free SSL certificate and custom domains.

An AI-driven logo and slogan maker.

24/7 customer support via email and live chat.

AI heatmaps to improve website conversions and predict visitor behaviour.

Mobile-optimized, fast-loading website layouts.

Free website design templates for different industries like creative agencies, startups, fashion brands, health companies, bakeries, and much more.

Zyro offers three main pricing programs — a free plan, a mid-tier”Basic” program at $1.99/month, and their high-tier”Unleashed” program at $3.49/month.

Their free program does not include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.

Their “Basic” program allows you to connect your domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools like Google Tag Manager, Google Analytics, and Facebook pixels. This is a really popular plan that’s most suitable for small and medium-sized companies.

Finally, their “Unleashed” program provides every Zyro feature and provides unlimited bandwidth and storage. At such an affordable price of $3.49/month, it is sensible to go for this program and enjoy the unlimited features if you plan to get a lot of content on your site.

Overall, Zyro is best for small businesses looking to create and grow a website quickly, save money on composing and logo-making using their AI tools, rank high on search engines, and increase conversion rates with high-quality, mobile-friendly design templates.

You can get started with Zyro for free to check out their platform, then upgrade to a paid plan when you’re ready to grow your internet business.

Get started with Zyro and begin building your site today.

Best Website Design for Personal Sites ($12/month)

When I think of Squarespace, my mind goes directly for their beautifully designed home page. They truly know how to make beautiful, high-quality websites that look great for both small businesses and personal websites alike.

With over 100 design templates to choose from, they lead the pack when it comes to design. Squarespace templates look excellent down to every detail. The fonts, color schemes, and vision all mesh perfectly for any website.

Besides design, their platform is wonderful for bloggers. I tested out their WYSIWYG blog editor, and it is very intuitive.

You drag elements like images, headings, and text onto the page and position it where you would like. They also offer multiple user permissions, Google AMP performance, and you can schedule your articles:

A few small SEO limitations hold Squarespace back from being #1 on this list. First, my XML sitemap pulled in two versions of every page with and without a trailing slash”/.” This dual indexing could potentially result in SEO and duplicate content issues down the road. They didn’t have an easy fix the last time I checked.

Secondly, your blog headlines always become your meta titles, so be cautious when incorporating your headlines for SEO. You can read more in my full Wix vs Squarespace review.

Other great features compensate for these drawbacks. Their ease of use is topnotch — sites are elementary to assemble with their editing tools. In-built analytics tools provide steady data on-site visitors if you’re not using Google Analytics. Plus, it’s hard to go wrong with a beautifully-designed website for just $12/month.

Monthly costs range from $12/month for their private plan up to $40/month for their Online Store (Advanced) plan. Monthly costs are based on a one-year contract, and Squarespace includes a free domain. The Personal plan provides a free domain name, unlimited bandwidth and storage, free SSL, and 24/7 customer service.

In general, if you’re a small business that needs first-rate web design or a blogger who wants your articles to look great, Squarespace is a trusted choice.

Best Free Website Builder (Free — $25/month)

Weebly powers over 530,000 domains and is called the simple website builder of choice for people without much technical experience. They offer a lot of great features. If you are a blogger, you can use Weebly.com to pick a domain name and use their editor to add your text, images, and articles.

They also have a mobile app to track your site’s functionality on the go. And email marketing tools let you send newsletters to your subscribers from within their tool.

They have a free plan which includes 500 MB of storage, a free SSL certificate, and a domain with Weebly branding. You can use a custom domain with this plan but are forced to get Weebly branding throughout your website. Also, the free program only includes chat and email support, but no phone support.

Weebly’s paid programs vary from $5 to $25 per month. On the high end, their Business Strategy gets you advanced e-commerce performance, a free domain, and $200 of Google ad credits.

Their e-commerce features include product options/variants, coupon codes, stock management, a shipping calculator, shipping labels, and the ability to accept payments via Square and other suppliers.

The level of customer support you get is based on your subscription level. You’ll find assistance yourself in several locations, including their site, service center, community forum, social media, and developer documentation. They also have live chat, email, and telephone support.

If you are searching for a simple site creator to get up and running, I recommend you get started using Weebly.

Best Website Builder for Ecommerce ($29/month)

Shopify is a popular ecommerce platform used by over 800,000 online companies so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse due to their simple dashboard and integrations with thousands of app partners.

While not every site owner needs product-selling performance, I added Shopify to the list because any small business could use them to set up their site.

Take a salon for example.

With Shopify, not only could you set up a quick website including a blog, a map of your location, contact info, and appointment scheduling (with an app), but you might also sell hair care products online. This creates not only a website but another online source of revenue for your company.

Shopify has a great deal of features you’d come to expect from other tools on this list, including hosting, your own domain name, 70+ specialist themes, a free SSL certificate, and marketing and SEO features.

They also offer mobile commerce, 100+ payment gateways, automated carrier shipping rates, automatic tax rates, and the complete checkout experience. Besides, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and much more.

If you’re setting up a new website and think that you might choose to sell products online in the future, it’s better to get started with Shopify rather than another tool that does not take online shopping as seriously.

They offer three plans ranging from $29/month to $299/month. The $29/month Fundamental Shopify Plan should give site owners everything they want, including a complete website, an internet store with unlimited products, blog features, 24/7 support, and more.

If you want to give Shopify a try, they give a 14-day free trial with no credit card required.

Best For Professional painters ($16 a month).

Some of its other key features include:

You can edit and add content to your live site.

Invite other team members to collaborate on a single dashboard.

Add up to 100 pages to your site.

99.9% uptime guaranteed and SSL certificate.

Automated backup.

Custom fonts available.

Create custom 404 pages.

Customer support via email, Webflow community forum, and help center.

Integration with Zapier lets you connect with tools like Slack, MailChimp, and Asana.

You can add up to 3000 products on your website with eCommerce support.

Best WordPress Themes for Photography and Creative Websites ($279 one-time).

Flothemes is a business that provides customizable WordPress themes. These templates enable you to build websites inside of WordPress without the need for custom coding. It is powered by Flex block, a powerful free flow page builder, providing limitless customization choices.

All the templates and themes come with premade layouts and content blocks. You can also customize colors, fonts, the arrangement of the webpage, and more.

Flothemes help you build your website in a few measures, including:

Register a domain name and hosting service provider for your website. You can even check Flothemes cloud hosting services, starting at $26 per month.

Install WordPress.org and connect it to your website hosting. Luckily, most hosting services offer a one-click WordPress setup.

Finally, select a theme for your site or portfolio.

You’ll be able to see several how-to tutorials by Flothemes or contact the customer support team.

If you need assistance setting up the whole website, you can drop a message, and their team will do everything for you.

Flothemes can allow you to set up your site for just $499-$1999. Besides setting up your site from the start, they also offer services like page load speed optimization, SEO, styling, etc.. Plus, you get two display sharing sessions of 45 minutes each with experts and one SEO consultation call of 45 minutes. In general, you get six rounds of implementations.

Furthermore, Flothemes provides features like SSL implementation, WordPress installation, Typography, color scheme stylization, and much more. You also find complete design freedom, SEO options, and a dashboard.

Pricing:

While their subjects cost a one-time $279, Flothemes offers three pricing plans for their site setup services, including:

Simple Installation Bundle: $499

Advanced setup packages: $999

Pro Installation packs: $1,999

The Easy Setup Package can help you skip the technical components and jump directly to adding content and personalizing your theme. It offers features like WordPress installation, site layout setup, theme setup, WordPress transfer, site launching, etc..

The Advanced Setup Package incorporates full assistance with site setup, styling & launch, site speed optimization & an SEO consultation. Additional features include typography & color scheme stylization, SSL implementation, speed optimization, etc..

Pro Setup Package includes all the features in the Advanced Setup Package together with the tailored mockup & execution for your homepage.

Best Website Tool with Integrated CRM Tools

HubSpot is a top-notch CRM tool that also has a full-featured CMS and website builder. Using their platform, it is possible to create website pages, blog posts, landing pages from scratch or with their pre-built templates.

Their drag-and-drop editor uses responsive design to assist you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.

Unlike other tools on this list, HubSpot comes integrated with a wide assortment of marketing applications, including tools to manage email marketing, get found online, and capture, engage with and understand leads.

For instance, when you create a webpage, you can add calls-to-action and forms that convert visitors into prospects. Then, when you understand your traffic, you can dynamically create content unique to site visitors based on their location, device, speech, traffic origin, or some other detail you choose to capture in your HubSpot CRM.

This integrated marketing suite covers all parts of the customer lifecycle:

Forms, live chat, and conversational chatbots capture leads.

Email marketing, retargeting, and messenger integrations send customized messages to your leads.

Their contact builder, analytics tools, and list segmentation help you understand your leads.

Personalized experiences, calls-to-action, and smart content turns leads into clients.

Overall, if you are looking for a site builder that also comes with a full-featured pair of CRM and marketing tools, HubSpot is your best alternative.

The World’s Most Popular CMS

Easiest Free Website Builder for Small Sites

Best Digital Marketing Website Builder for Local Businesses

A Personalized Website with the Power of AI

Best for Large Online Stores

Great for Photographers and Artists

Best for startups that want to make bootstrapped sites

Best Website Builder for Agencies and Multilingual Websites

What is a Website Builder?

A website builder is a tool which allows anyone to manage a site and domain name without manual programming. In other words, a site builder is a tool or software application to assist you build a web site.

In the old days of the web, programmers needed to understand HTML and CSS to make a website. Today, if you wish to code a website, there’s a steep learning curve — you want to have extensive knowledge of JavaScript and PHP. Not so with website builders.

These tools assist everyone from small businesses and bloggers to news websites and ecommerce companies easily create sites in minutes.

How much does it cost to construct a website?

Is Wix better than WordPress?

How much does a website cost monthly?

Does Google have a site builder?

Can I get a free website for my company?

There you have it — my list of the greatest website builders. As there are 74 options out there, I’ve condensed the listing down to the top so you can choose the option that’s right for your business or online brand.

If you’re looking for the very best website builder overall, I recommend you get started using Wix.

For the best designs and templates, take a look at Squarespace.

If you need an e-commerce website to sell products online, Shopify is a fantastic choice.

What website builder do you use?