17 Best Site Builders: Wix, Squarespace, and More (2021)
Choosing the best site builder can be hard, because there are 74 popular options to choose from.
In this guide, I ranked and reviewed the best website builders to create a web site based on cost, reliability, web hosting services, technical support, site speed, SEO, features, ease of use, template design, and more.
We’ll also compare:
The ideal website contractors for small businesses.
The best free and affordable choices.
Those with the best SEO.
The best platforms with online store capabilities.
The best builders for agencies.
And the best choices for photographers and artists.
What’s the Best Website Builder?
Using a website builder is a fast and effortless way to construct a presence for your brand or online business. These tools simplify your site management by combining domain registrationhosting, and site design into one platform.
If you’re not too savvy with web design and development, you will want to go with a simple drag and drop editor.
The choice is all up to you.
Here are my top picks for the best site builder to use this season.
Best Site Builder for Small Business ($13/month)
Wix is the most popular website builder on the market, with over 100 million users.
They have 500+ ready-to-use templates to design your site in any business. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).
Their designs also look beautiful, with scroll effects, and advanced design features like video and animation backgrounds.
If you already have a domain name on GoDaddy or want to register one at Wix.com, they make it super easy. Additionally, if you want to add e-commerce to your website so that you can sell online, plans begin a $20/month.
If you are a small business, I recommend Wix as the best online store builder. You don’t necessarily require a platform with more advanced options like BigCommerce and Shopify. Wix website owners that want to add an e-commerce store can get these great new features.
Wix is the most user-friendly website tool on the market. You can almost always customize the appearance and feel of your website with no coding knowledge.
They also have a tool named Artificial Design Intelligence (ADI) — the first artificial intelligence site builder. Wix ADI learns on your website and uses that information to design a website tailored to your precise needs.
This tool leverages AI choosing from countless combinations of pictures, text, layouts, and contact forms.
Ultimately, if you’re looking for the best website builder for small businesses, Wix is your best choice.
Read my whole Wix review for more in-depth analysis.
Get started with Wix.
Best Modern Website Builder with Free Plans (free — $3.49/mo)
Zyro is a website builder with a mission to help local companies to tell their unique stories on the web.
Overall, they are famous for speed and simplicity.
With Zyro, you can create a company site fast and easily with no programming required. Your website also loads fast because of its light framework and looks great on all devices.
With a strong set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop grid tool, mobile-readiness, and more than one million stock images to select from.
One of their standout features is their AI Content Generator, which provides SEO-friendly content ideas based on your industry and specific business type.
To begin with this tool, you pick your type of business, then write 2-3 paragraphs describing your brand and context. You then correct your AI settings and customize them based on length, expertise, and creativity level. Lastly, you click on the Create button and see your distinctively generated content.
Since content creation is a challenge for many site owners, this tool generates new paragraphs for you that can rank better in search and increase conversion rates.
Another excellent features include:
Built-in search engine optimization tools to increase your search rankings.
A free SSL certificate and custom domain names.
An AI-driven logo and slogan manufacturer.
24/7 customer support via email and live chat.
AI heatmaps to improve website conversions and forecast visitor behaviour.
Mobile-optimized, fast-loading website designs.
Free website design templates for different industries like creative services, startups, fashion brands, wellness businesses, bakeries, and much more.
Zyro offers three main pricing programs — a free plan, a mid-tier”Basic” plan at $1.99/month, and their high-tier”Unleashed” program at $3.49/month.
Their free program doesn’t include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.
Their “Basic” program permits you to connect your own domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools such as Google Tag Manager, Google Analytics, and Facebook pixels. This is a really popular plan that’s most acceptable for small and medium-sized companies.
Finally, their “Unleashed” plan provides every Zyro feature and gives unlimited bandwidth and storage. At this affordable price of $3.49/month, it is sensible to go with this plan and enjoy the unlimited features if you plan to get a lot of content on your site.
Overall, Zyro is best for small businesses looking to create and grow a site fast, save money on writing and logo-making using their AI tools, rank higher on search engines, and increase conversion rates with high-quality, mobile-friendly design templates.
You can get started with Zyro for free to check out their platform, then upgrade to a paid program when you are ready to grow your internet business.
Get started with Zyro and start building your website today.
Best Website Design for Personal Sites ($12/month)
When I think of Squarespace, my mind goes right to their beautifully designed home page. They truly know how to create beautiful, high-quality sites that look great for both small businesses and personal websites alike.
With over 100 design templates to choose from, they lead the pack when it comes to design. Squarespace templates look excellent down to every detail. The fonts, color schemes, and vision all mesh perfectly for any site.
Besides design, their platform is great for bloggers. I tested out their WYSIWYG blog editor, and it’s very intuitive.
You drag elements like pictures, headings, and text onto the page and position it where you would like. They also offer multiple user permissions, Google AMP functionality, and you can schedule your articles:
A few small SEO limits hold Squarespace back from being #1 on this list. First, my XML sitemap pulled two versions of every page with and without a trailing slash”/.” This double indexing could potentially lead to SEO and duplicate content problems later on. They didn’t have a simple fix the last time I checked.
Secondly, your site headlines always become your meta names, so be careful when incorporating your headlines for SEO. You can read more in my whole Wix vs Squarespace review.
Other great features compensate for these drawbacks. Their ease of use is top-notch — websites are elementary to build with their editing tools. In-built analytics tools provide continuous data on-site visitors if you are not using Google Analytics. Plus, it’s hard to go wrong with a beautifully-designed website for just $12/month.
Monthly prices range from $12/month for their private plan up to $40/month for their Online Store (Advanced) plan. Monthly prices are based on a one-year contract, and Squarespace includes a free domain. The Personal plan provides a free domain name, unlimited storage and bandwidth, free SSL, and 24/7 customer support.
In general, if you are a small business that needs first-rate web design or a blogger who wants your articles to look great, Squarespace is a trusted option.
Best Free Website Builder (Free — $25/month)
Weebly powers over 530,000 domain names and is known as the simple site builder of choice for people without much technical experience. They offer a great deal of great features. If you’re a blogger, you can use Weebly.com to select a domain name and use their editor to add your text, pictures, and content.
They also have a mobile app to track your site’s functionality on the go. And email marketing tools let you send newsletters to your subscribers from inside their tool.
They have a free plan which comes with 500 MB of storage, a free SSL certificate, and a domain name with Weebly branding. You can use a custom domain name with this plan but are made to get Weebly branding throughout your site. Additionally, the free plan only comes with email and chat support, but no phone service.
Weebly’s paid programs vary from $5 to $25 per month. On the high end, their Business Plan gets you innovative e-commerce performance, a free domainname, and $200 of Google ad credits.
Their e-commerce features include product options/variants, coupon codes, stock management, a shipping calculator, shipping labels, and the ability to accept payments via Square and other suppliers.
The degree of customer support you receive is based on your subscription level. You’ll find assistance yourself in several areas, including their site, support centre, community discussion, social media, and programmer documentation. They also have live chat, email, and telephone support.
If you are looking for a simple website creator to get up and running, I suggest that you begin with Weebly.
Best Site Builder for Ecommerce ($29/month)
Shopify is a popular ecommerce platform used by over 800,000 online companies so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse due to their simple dashboard and integrations with thousands of app partners.
While not every site owner needs product-selling performance, I added Shopify to the list because almost any small business could use them to install their website.
Take a salon for instance.
With Shopify, not only could you set up a quick website including a site, a map of your location, contact info, and appointment scheduling (with a program ), but you might also sell hair care products online. This creates not only a website but another online source of revenue for your business.
Shopify has a lot of features you’d come to expect from other tools on this list, such as hosting, your own domain name, 70+ specialist themes, a free SSL certificate, and promotion and SEO features.
They also supply mobile commerce, 100+ payment gateways, automatic carrier shipping rates, automated tax rates, and the complete checkout experience. Plus, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and more.
If you’re setting up a new website and think that you might want to sell products online in the future, it’s far better to get started with Shopify rather than another instrument that does not take online shopping too.
They offer three plans ranging from $29/month to $299/month. The $29/month Basic Shopify Plan should give website owners everything they want, including a full website, an online store with unlimited products, blog features, 24/7 support, and much more.
If you want to give Shopify a try, they offer a 14-day free trial with no credit card required.
Best For Professional Designers ($16 a month).
Some of its other key features include:
You can add and edit content to your live website.
Invite other team members to collaborate on a single dash.
Add up to 100 pages to your website.
99.9% uptime guaranteed and SSL certificate.
Custom fonts available.
Create custom 404 pages.
Customer care via email, Webflow community forum, and help center.
Integration with Zapier lets you connect with tools like Slack, MailChimp, and Asana.
You can add up to 3000 products on your website with eCommerce support.
Best WordPress Themes for Photography and Creative Websites ($279 one-time).
Flothemes is a company that offers customizable WordPress themes. These templates help you build sites inside of WordPress with no need for custom coding. It’s powered by Flex block, a potent free stream page builder, providing limitless customization choices.
All the templates and themes include premade designs and content blocks. You can also customize colors, fonts, the structure of the webpage, and more.
Flothemes help you build your site in a few steps, including:
Register a domain name and hosting service provider for your website. You can even check Flothemes cloud hosting services, starting at $26 a month.
Install WordPress.org and connect it to your website hosting. Luckily, most hosting services provide a one-click WordPress setup.
Finally, pick a theme for your website or portfolio.
You can watch several how-to tutorials by Flothemes or contact the customer care team.
If you need help setting up the whole site, you can drop a message, and their team will do everything for you.
Flothemes can help you set up your website for only $499-$1999. Besides setting up your website from the start, they also provide services like page load speed optimization, SEO, styling, etc.. Plus, you get two screen sharing sessions of 45 minutes each with specialists and one SEO consultation call of 45 minutes. All in all, you get six rounds of implementations.
Furthermore, Flothemes provides features like SSL implementation, WordPress setup, Typography, color scheme stylization, and much more. You also find complete design freedom, SEO options, and a dash.
While their themes cost a one-time $279, Flothemes offers three pricing strategies for their site setup services, including:
Simple Installation Bundle: $499
Advanced setup packs: $999
Pro Installation packs: $1,999
The Simple Setup Package can help you skip the technical components and jump straight to adding content and personalizing your motif. It provides features like WordPress installation, site layout setup, theme setup, WordPress transfer, website launching, etc..
The Advanced Setup Package incorporates full assistance with website setup, styling & launch, site speed optimization & an search engine optimization consultation. Additional features include typography & colour scheme stylization, SSL implementation, speed optimization, etc..
Pro Installation Package contains all of the features from the Advanced Setup Package along with the tailored mockup & execution for your homepage.
Best Website Tool with Integrated CRM Tools
HubSpot is a topnotch CRM tool which also has a full-featured CMS and website builder. Using their platform, you can create website pages, blog posts, landing pages either from scratch or using their pre-built templates.
Their drag-and-drop editor uses responsive design that will help you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.
Unlike other tools on this list, HubSpot comes integrated with a broad range of marketing software, including tools to manage email marketing, get found online, and catch, engage with and understand prospects.
By way of example, when you make a webpage, you can add calls-to-action and forms that convert visitors into prospects. Then, when you know your visitors, you can dynamically create content unique to website visitors based on their location, device, language, traffic origin, or any other detail you choose to capture in your HubSpot CRM.
This integrated marketing suite covers all parts of the customer lifecycle:
Forms, live chat, and conversational chatbots capture prospects.
Email marketing, retargeting, and messenger integrations send customized messages to your leads.
Their contact report builder, analytics tools, and record segmentation help you understand your own leads.
Personalized experiences, calls-to-action, and smart content turns leads into customers.
Overall, if you are looking for a site builder that also includes a full-featured pair of CRM and marketing tools, HubSpot is the best alternative.
The World’s Most Popular CMS
Easiest Free Website Builder for Small Sites
Best Digital Advertising Website Builder for Local Businesses
A Personalized Website with the Power of AI
Best for Enormous Online Stores
Great for Photographers and Artists
Best for startups that want to create bootstrapped websites
Best Site Builder for Agencies and Multilingual Websites
What’s a Website Builder?
A website builder is a tool that allows anyone to manage a site and domain name without manual coding. In other words, a site builder is a tool or software program to assist you build a web site.
These tools help everyone from small companies and bloggers to information websites and ecommerce businesses easily create websites in minutes.
How much does it cost to construct a website?
Is Wix better than WordPress?
How much does a website cost monthly?
Does Google have a site builder?
Can I get a free site for my company?
There you have it — my list of the greatest website builders. Because there are 74 options out there, I’ve condensed the listing down to the top so that you can choose the option that’s right for your small business or online brand.
If you are looking for the best website builder complete, I recommend you begin using Wix.
For the best designs and templates, take a look at Squarespace.
If you need an e-commerce website to sell products online, Shopify is a good choice.
What site builder do you use?