17 Best Site Builders: Wix, Squarespace, and More (2021)
Picking the best website builder can be difficult, as there are 74 popular choices to select from.
In this guide, I ranked and reviewed the best website builders to create a web site based on price, reliability, web hosting solutions , technical support, website speed, SEO, features, ease of use, template design, and more.
We’ll also compare:
The ideal website builders for small companies.
The ideal free and affordable choices.
Those with the best SEO.
The best platforms with online shop capabilities.
The top builders for agencies.
And the best options for photographers and artists.
What’s the Best Website Builder?
Using a site builder is a quick and effortless way to construct a presence for your brand or online business. These tools simplify your site management by combining domain registration, hosting, and website design into one platform.
If you’re not too knowledgeable about web design and development, you’ll want to go with an easy drag and drop editor.
The choice is all up to you.
Here are my top picks for the best website builder to use this year.
Best Website Builder for Small Business ($13/month)
Wix is the most popular website builder available on the current market, with over 100 million consumers.
They have 500+ ready-to-use templates to design your site in any business. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).
Their designs also appear beautiful, with scroll effects, and advanced design features like animation and video backgrounds.
In case you already have a domain name on GoDaddy or need to register one at Wix.com, they make it super simple. Additionally, if you want to add e-commerce to your website so that you can sell online, plans begin a $20/month.
If you are a small company, I recommend Wix as the best online store builder. You don’t necessarily need a platform with more advanced options like BigCommerce and Shopify. Wix website owners that want to add an e-commerce store can find these great new features.
Wix is the most user-friendly website tool on the market. You can almost endlessly customize the appearance and feel of your site with no programming knowledge.
They also have a tool called Artificial Design Intelligence (ADI) — the first artificial intelligence website builder. Wix ADI learns on your site and uses that information to design a site tailored to your precise needs.
This tool leverages AI selecting from countless combinations of images, text, layouts, and contact forms.
Ultimately, if you’re seeking the best site builder for small businesses, Wix is the very best option.
Read my whole Wix review for more in-depth analysis.
Get started with Wix.
Best Modern Website Builder with Free Plans (free — $3.49/mo)
Zyro is a website builder with a mission to help local businesses to tell their unique stories online.
Overall, they’re best known for simplicity and speed.
With Zyro, you can create a business site fast and easily with no programming required. Your site also loads fast due to its light frame and looks great on all devices.
With a strong set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop grid tool, mobile-readiness, and more than one million stock images to choose from.
One of the standout features is their AI Content Generator, which provides SEO-friendly content ideas based on your industry and specific business type.
To get started with this tool, you choose your type of business, then write 2-3 sentences describing your brand and context. You then adjust your AI settings and customize them based on length, expertise, and creativity level. Lastly, you click on the Create button and see your uniquely created content.
Since content generation is a challenge for many site owners, this tool creates new paragraphs for you which can rank better in search and increase conversion rates.
Another excellent features include:
Built-in SEO tools to increase your search rankings.
A free SSL certificate and custom domains.
An AI-driven logo and slogan maker.
24/7 customer support via email and live chat.
AI heatmaps to increase website conversions and predict visitor behavior.
Mobile-optimized, fast-loading website designs.
Free website design templates for various industries like creative services, startups, fashion brands, wellness businesses, bakeries, and much more.
Zyro offers three primary pricing programs — a free plan, a mid-tier”Basic” program at $1.99/month, and their high-tier”Unleashed” program at $3.49/month.
Their free plan does not include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.
Their “Basic” plan allows you to connect your domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools such as Google Tag Manager, Google Analytics, and Facebook pixels. This is a very popular plan that is most acceptable for small and medium-sized companies.
Finally, their “Unleashed” program provides every Zyro feature and gives unlimited storage and bandwidth. At such an affordable price of $3.49/month, it makes sense to go for this program and enjoy the unlimited features if you’re planning to have a lot of content on your site.
Overall, Zyro is best for small businesses looking to create and develop a website fast, save money on writing and logo-making using their AI tools, rank high on search engines, and increase conversion rates with high-quality, mobile-friendly design templates.
You can begin with Zyro for free to test out their platform, then upgrade to a paid program when you’re ready to grow your online business.
Get started with Zyro and begin building your website today.
Best Website Design for Personal Sites ($12/month)
When I think of Squarespace, my mind goes right to their beautifully designed home page. They truly know how to make beautiful, high-quality websites that look great for both small businesses and personal websites alike.
With over 100 design templates to choose from, they lead the pack when it comes to design. Squarespace templates appear excellent down to every detail. The fonts, color schemes, and vision all mesh perfectly for any website.
Besides design, their stage is great for bloggers. I tested out their WYSIWYG blog editor, and it’s very intuitive.
You drag elements like pictures, headings, and text onto the page and place it where you want. They also offer multiple user permissions, Google AMP functionality, and you can schedule your articles:
A few small SEO limitations hold Squarespace back from being #1 on this list. To begin with, my XML sitemap pulled two versions of every page with and without a trailing slash”/.” This double indexing may potentially result in SEO and duplicate content problems down the road. They didn’t have an easy fix the last time I checked.
Second, your blog headlines become your meta names, so be cautious when adding your headlines for SEO. You can read more in my full Wix vs Squarespace review.
Other terrific features compensate for these drawbacks. Their ease of use is topnotch — websites are elementary to assemble with their editing tools. In-built analytics tools provide steady data onsite traffic if you are not using Google Analytics. Plus, it’s tough to go wrong with a beautifully-designed site for only $12/month.
Monthly costs range from $12/month for their Personal plan up to $40/month for their Online Store (Advanced) plan. Monthly costs are based on a one-year contract, and Squarespace includes a free domainname. The Personal plan provides a free domain name, unlimited storage and bandwidth, free SSL, and 24/7 customer support.
Overall, if you’re a small company that needs first-rate web design or a blogger that wants your articles to appear great, Squarespace is a trusted choice.
Best Free Website Builder (Free — $25/month)
Weebly powers over 530,000 domains and is known as the easy website builder of choice for people without much technical expertise. They offer a lot of great features. If you’re a blogger, you can use Weebly.com to pick a domain name and use their editor to add your own text, images, and content.
They also have a mobile program to keep track of your site’s functionality on the go. And email marketing tools allow you to send newsletters to your subscribers from inside their tool.
They have a free plan which includes 500 MB of storage, a free SSL certificate, and a domain name with Weebly branding. You can use a custom domain with this plan but are forced to get Weebly branding throughout your site. Also, the free program only includes chat and email support, but no phone support.
Weebly’s paid programs vary from $5 to $25 per month. On the high end, their Business Strategy gets you advanced e-commerce performance, a free domainname, and $200 of Google ad credits.
Their e-commerce features include product options/variants, coupon codes, inventory management, a shipping calculator, shipping labels, and the ability to accept payments via Square and other suppliers.
The degree of customer support you get is based on your subscription level. You can find assistance yourself in many areas, including their blog, service center, community forum, social networking, and developer documentation. They also have live chat, email, and telephone support.
If you are searching for a simple site creator to get up and running, I recommend you begin using Weebly.
Best Site Builder for Ecommerce ($29/month)
Shopify is a popular ecommerce platform used by over 800,000 online companies so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse due to their simple dashboard and integrations with thousands of app partners.
While not every site owner needs product-selling functionality, I added Shopify to the list because almost any small business could use them to install their site.
Have a salon for instance.
With Shopify, not only could you set up a quick website including a site, a map of your location, contact info, and appointment scheduling (with an app), but you might also sell hair care products online. This creates not only a website but another online source of revenue for your business.
Shopify has a lot of features you’d come to expect from other tools on this listing, including hosting, your own domain name, 70+ professional themes, a free SSL certificate, and promotion and SEO features.
They also supply mobile commerce, 100+ payment gateways, automated carrier shipping rates, automatic tax rates, and the full checkout experience. Besides, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and more.
If you’re establishing a new website and think that you might want to sell products online in the future, it is far better to begin with Shopify rather than another tool that does not take online shopping as seriously.
They offer three plans ranging from $29/month to $299/month. The $29/month Basic Shopify Plan should give website owners everything they need, including a complete website, an online store with unlimited products, site features, 24/7 support, and much more.
If you want to give Shopify a try, they give a 14-day free trial with no credit card required.
Best For Professional Designers ($16 a month).
Some of its other Important features include:
You can edit and add content to your live site.
Invite other team members to collaborate on a single dash.
Add up to 100 pages to your site.
99.9% uptime guaranteed and SSL certificate.
Custom fonts available.
Create custom 404 pages.
Customer care via email, Webflow community forum, and help centre.
Integration with Zapier enables you to connect with tools like Slack, MailChimp, and Asana.
You can add up to 3000 products on your website with eCommerce support.
Finest WordPress Themes for Photography and Creative Websites ($279 one-time).
Flothemes is a company that provides customizable WordPress themes. These templates enable you to build sites inside of WordPress with no need for custom coding. It’s powered by Flex block, a potent free stream page builder, providing limitless customization options.
All of the templates and themes include premade designs and content blocks. You may also customize colors, fonts, the arrangement of the page, and more.
Flothemes help you build your website in a few measures, including:
Register a domain name and hosting service provider for your website. You can even check Flothemes cloud hosting services, starting at $26 a month.
Install WordPress.org and connect it to your website hosting. Fortunately, most hosting services provide a one-click WordPress installation.
Finally, select a theme for your site or portfolio.
You can see several how-to tutorials by Flothemes or contact the customer support team.
If you need assistance setting up the entire website, you can drop a message, and their staff will do everything for you.
Flothemes will help you set up your website for just $499-$1999. Besides setting up your site from the start, they also offer services like page load speed optimization, SEO, styling, etc.. In addition, you get two screen sharing sessions of 45 minutes each with experts and one SEO consultation call of 45 minutes. All in all, you get six rounds of implementations.
Additionally, Flothemes provides features like SSL implementation, WordPress setup, Typography, color scheme stylization, and much more. You also find complete design freedom, SEO options, and a dash.
While their subjects cost a one-time $279, Flothemes offers three pricing strategies for their website setup services, including:
Simple Setup Package: $499
Advanced setup packs: $999
Pro Setup packages: $1,999
The Simple Setup Package can help you skip the technical parts and jump straight to adding content and personalizing your theme. It provides features like WordPress installation, website layout setup, theme installation, WordPress transfer, site launch, etc..
The Advanced Setup Package incorporates full assistance with website setup, styling & launching, site speed optimization & an search engine optimization consultation. Additional features include typography & color scheme stylization, SSL implementation, speed optimization, etc..
Pro Setup Package includes all of the features from the Advanced Setup Package along with the tailored mockup & implementation for your homepage.
Best Site Tool with Integrated CRM Tools
HubSpot is a topnotch CRM tool which also includes a full-featured CMS and website builder. Using their platform, you can create website pages, blog posts, landing pages from scratch or with their pre-built templates.
Their drag-and-drop editor uses responsive design to assist you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.
Unlike other tools on this list, HubSpot comes integrated with a broad assortment of marketing software, including tools to manage email marketing, get found online, and catch, engage with and understand prospects.
For instance, when you make a webpage, you can add calls-to-action and forms that convert visitors into prospects. Then, when you understand your visitors, you can dynamically create content unique to site visitors based on their location, device, speech, traffic origin, or some other detail you choose to capture on your HubSpot CRM.
This integrated marketing suite covers all parts of the customer lifecycle:
Types, live chat, and conversational chatbots capture prospects.
Email advertising, retargeting, and messenger integrations send personalized messages to your prospects.
Their contact builder, analytics tools, and record segmentation help you understand your own prospects.
Personalized experiences, calls-to-action, and smart content turns leads into customers.
Overall, if you’re seeking a website builder that also includes a full-featured set of CRM and marketing tools, HubSpot is the ideal alternative.
The World’s Most Popular CMS
Easiest Free Website Builder for Small Sites
Best Digital Marketing Website Builder for Local Businesses
A Personalized Website with the Power of AI
Best for Large Online Stores
Great for Photographers and Artists
Best for startups that want to create bootstrapped websites
Best Site Builder for Agencies and Multilingual Websites
What’s a Website Builder?
A website builder is a tool which allows anyone to manage a website and domain name without manual coding. In other words, a site builder is a tool or software program that will help you build a website.
These tools assist everyone from small businesses and bloggers to information websites and ecommerce businesses easily create sites in minutes.
How much does it cost to build a website?
Is Wix better than WordPress?
How much does a website cost monthly?
Does Google have a website builder?
Can I get a free website for my business?
There you have it — my list of the greatest website builders. As there are 74 choices out there, I have condensed the list down to the top so you may choose the option that is perfect for your small business or online brand.
If you’re looking for the best site builder complete, I recommend you begin using Wix.
For the best designs and templates, check out Squarespace.
If you will need an e-commerce site to sell products online, Shopify is a fantastic choice.
What website builder do you use?