17 Best Website Builders: Wix, Squarespace, and More (2021)
Picking the best website builder can be hard, as there are 74 popular options to select from.
In this guide, I rated and reviewed the best website builders to make a web site based on price, reliability, web hosting solutions , technical support, site speed, SEO, features, ease of use, template design, and much more.
We’ll also compare:
The best website builders for small businesses.
The best free and affordable choices.
The ones with the best SEO.
The top platforms with online store capabilities.
The top builders for agencies.
And the best choices for photographers and artists.
What is the Best Website Builder?
Using a website builder is a quick and easy way to construct a presence for your brand or internet business. These tools simplify your site management by combining domain registrationhosting, and site design into one platform.
If you are not too savvy with web design and development, you will want to go with an easy drag and drop editor.
The choice is up to you.
Here are my top picks for the best website builder to use this season.
Best Website Builder for Small Business ($13/month)
Wix is the most popular website builder available on the current market, with over 100 million consumers.
They have 500+ ready-to-use templates to design your site in any industry. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).
Their designs also look beautiful, with scroll effects, and innovative design features like animation and video backgrounds.
If you already have a domain name on GoDaddy or need to register one at Wix.com, they make it super simple. Also, if you’d like to add e-commerce to your site so you could sell online, plans start a $20/month.
If you are a small business, I recommend Wix as the best online store builder. You don’t necessarily need a platform with more advanced options like BigCommerce and Shopify. Wix website owners that are looking to add an e-commerce store can get these great new features.
Wix is the most user-friendly site tool on the market. You can almost always customize the appearance and feel of your site with no coding knowledge.
They also have a tool called Artificial Design Intelligence (ADI) — the first artificial intelligence website builder. Wix ADI learns on your website and uses that information to design a site tailored to your precise needs.
This tool leverages AI choosing from countless combinations of images, text, designs, and contact forms.
Finally, if you’re seeking the best site builder for small companies, Wix is your best choice.
Read my whole Wix review for more in-depth analysis.
Get started with Wix.
Best Modern Website Builder with Free Plans (free — $3.49/mo)
Zyro is a website builder with a mission to help local companies to tell their unique stories online.
Overall, they’re famous for speed and simplicity.
With Zyro, you can create a business website fast and easily with no coding required. Your website also loads fast because of its light framework and looks great on all apparatus.
With a powerful set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop grid tool, mobile-readiness, and more than one million stock images to choose from.
One of their standout features is their AI Content Generator, which provides SEO-friendly content ideas based on your industry and specific business type.
To begin with this tool, you pick your type of business, then write 2-3 paragraphs describing your brand and context. You then adjust your AI settings and customize them based on length, expertise, and creativity level. Last, you click the Generate button and see your distinctively created content.
Since content creation is a challenge for many site owners, this tool creates new paragraphs for you that can rank better in search and increase conversion rates.
Some other excellent features include:
Built-in SEO tools to improve your search rankings.
A free SSL certificate and custom domain names.
An AI-driven logo and slogan maker.
24/7 customer support via email and live chat.
AI heatmaps to increase website conversions and predict visitor behaviour.
Mobile-optimized, fast-loading website layouts.
Free website design templates for various industries like creative agencies, startups, fashion brands, health companies, bakeries, and much more.
Zyro offers three primary pricing plans — a free plan, a mid-tier”Basic” plan at $1.99/month, and their high-tier”Unleashed” program at $3.49/month.
Their free program doesn’t include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.
Next, their “Basic” program allows you to connect your own domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools like Google Tag Manager, Google Analytics, and Facebook pixels. This is a very popular plan that is most suitable for small and medium-sized businesses.
Finally, their “Unleashed” plan provides every Zyro feature and gives unlimited storage and bandwidth. At such an affordable price of $3.49/month, it is sensible to go for this plan and enjoy the unlimited features if you plan to get a lot of content on your site.
Overall, Zyro is ideal for small businesses looking to create and grow a website fast, save money on composing and logo-making with their AI tools, rank higher on search engines, and increase conversion rates with high quality, mobile-friendly design templates.
You can get started with Zyro free of charge to test out their stage, then upgrade to a paid plan when you’re ready to grow your online business.
Get started with Zyro and begin building your website today.
Best Website Design for Personal Sites ($12/month)
When I think of Squarespace, my mind goes right for their beautifully designed home page. They truly know how to make beautiful, high-quality sites that look great for both small businesses and personal websites alike.
With over 100 design templates to select from, they lead the pack in regards to design. Squarespace templates look excellent down to every detail. The fonts, color schemes, and imagery all mesh flawlessly for any site.
Besides design, their stage is great for bloggers. I tested out their WYSIWYG blog editor, and it’s very intuitive.
You drag elements like pictures, headings, and text onto the page and place it where you would like. They also offer multiple user permissions, Google AMP functionality, and you can schedule your posts:
A few small search engine optimization limits hold Squarespace back from being #1 on this list. First, my XML sitemap pulled two versions of each page with and without a trailing slash”/.” This double indexing could potentially lead to SEO and duplicate content issues later on. They didn’t have a simple fix the last time I checked.
Secondly, your blog headlines always become your meta titles, so be careful when adding your headlines for SEO. You can read more in my full Wix vs Squarespace review.
Other terrific features make up for these drawbacks. Their ease of use is topnotch — websites are elementary to build with their editing tools. In-built analytics tools provide steady data onsite traffic if you are not using Google Analytics. Plus, it’s tough to go wrong with a beautifully-designed site for only $12/month.
Monthly costs range from $12/month for their Personal plan up to $40/month for their Online Store (Advanced) plan. Monthly prices are based on a one-year contract, and Squarespace includes a free domainname. The Personal plan provides a free domain name, unlimited bandwidth and storage, free SSL, and 24/7 customer service.
Overall, if you are a small company that needs first-rate web design or a blogger that wants your articles to appear great, Squarespace is a reliable option.
Best Free Website Builder (Free — $25/month)
Weebly powers over 530,000 domains and is known as the simple website builder of choice for people without much technical expertise. They offer a great deal of great features. If you’re a blogger, you can use Weebly.com to select a domain name and use their editor to add your own text, images, and articles.
They also have a mobile app to keep track of your website’s functionality on the go. And email marketing tools let you send newsletters to your subscribers from within their tool.
They have a free program which includes 500 MB of storage, a free SSL certificate, and a domain name with Weebly branding. You can use a custom domain with this plan but are forced to have Weebly branding throughout your site. Additionally, the free program only includes email and chat support, but no phone service.
Weebly’s paid plans range from $5 to $25 per month. On the high end, their Business Strategy gets you innovative e-commerce performance, a free domain, and $200 of Google ad credits.
Their e-commerce features include product options/variants, coupon codes, stock management, a shipping calculator, shipping labels, and the ability to accept payments via Square and other suppliers.
The degree of customer support you get is based on your subscription level. You can find assistance yourself in many locations, including their blog, support center, community discussion, social media, and programmer documentation. They also have live chat, email, and phone support.
If you’re looking for a simple website creator to get up and running, I suggest that you get started using Weebly.
Best Site Builder for Ecommerce ($29/month)
Shopify is a popular ecommerce platform used by over 800,000 online businesses so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse due to their simple dashboard and integrations with thousands of app partners.
While not every site owner needs product-selling performance, I added Shopify to the list because any small business could use them to install their site.
Have a salon for example.
With Shopify, not only could you set up a quick website including a site, a map of your location, contact info, and appointment scheduling (with an app), but you could also sell hair care products online. This creates not only a website but another online source of revenue for your company.
Shopify has a lot of features you’d come to expect from other tools on this list, such as hosting, your own domain name, 70+ specialist topics, a free SSL certificate, and marketing and SEO features.
They also supply mobile commerce, 100+ payment gateways, automatic carrier shipping rates, automatic tax rates, and the full checkout experience. Besides, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and much more.
If you’re establishing a new website and think that you might choose to sell products online in the future, it’s better to get started with Shopify rather than another instrument that does not take online shopping too.
They offer three plans ranging from $29/month to $299/month. The $29/month Basic Shopify Plan should give site owners everything they need, including a complete website, an internet store with unlimited products, site features, 24/7 support, and more.
If you want to give Shopify a try, they give a 14-day free trial with no credit card required.
Best For Professional Designers ($16 per month).
Some of its other key features include:
You can edit and add content to your live site.
Invite other team members to collaborate on a single dashboard.
Add up to 100 pages to your website.
99.9% uptime guaranteed and SSL certificate.
Custom fonts available.
Create custom 404 pages.
Customer care through email, Webflow community forum, and help center.
Integration with Zapier lets you connect with tools like Slack, MailChimp, and Asana.
You can add up to 3000 products on your website with eCommerce support.
Best WordPress Themes for Photography and Creative Websites ($279 one-time).
Flothemes is a company that offers customizable WordPress themes. These templates enable you to build sites inside of WordPress with no need for custom coding. It is powered by Flex block, a powerful free flow page builder, providing limitless customization options.
All of the templates and themes come with premade layouts and content blocks. You can also customize colors, fonts, the arrangement of the webpage, and more.
Flothemes help you build your website in a few measures, including:
Register a domain name and hosting service provider for your site. You can also check Flothemes cloud hosting services, starting at $26 per month.
Install WordPress.org and join it to your web site hosting. Luckily, most hosting services offer a one-click WordPress setup.
Finally, pick a theme for your site or portfolio.
You can watch several how-to tutorials by Flothemes or contact the customer care team.
If you need help setting up the entire site, you can drop a message, and their staff will do everything for you.
Flothemes will allow you to set up your site for only $499-$1999. Besides setting up your site from the start, they also offer services like page loading speed optimization, SEO, styling, etc.. Plus, you get two screen sharing sessions of 45 minutes each with experts and one SEO consultation call of 45 minutes. All in all, you get six rounds of implementations.
Additionally, Flothemes provides features like SSL implementation, WordPress setup, Typography, color scheme stylization, and much more. You also get complete design freedom, SEO options, and a dashboard.
While their themes cost a one-time $279, Flothemes offers three pricing plans for their website setup services, including:
Simple Installation Bundle: $499
Advanced setup packs: $999
Pro Setup packages: $1,999
The Simple Setup Package helps you skip the technical components and jump directly to adding content and personalizing your theme. It offers features like WordPress installation, site layout setup, theme setup, WordPress transfer, site launch, etc..
The Advanced Setup Package includes full assistance with site setup, styling & launch, site speed optimization & an SEO consultation. Additional features include typography & colour scheme stylization, SSL implementation, speed optimization, etc..
Pro Installation Package includes all of the features in the Advanced Setup Package together with the tailored mockup & implementation for your homepage.
Best Site Tool with Integrated CRM Tools
HubSpot is a top-notch CRM tool which also has a full-featured CMS and website builder. Using their platform, it is possible to create website pages, blog posts, landing pages from scratch or with their pre-built templates.
Their drag-and-drop editor uses responsive design to assist you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.
Unlike other tools on this listing, HubSpot comes integrated with a broad range of marketing software, including tools to manage email advertising, get found online, and capture, engage with and understand prospects.
By way of example, when you make a webpage, you can add calls-to-action and forms that convert visitors into prospects. Then, when you understand your visitors, you can dynamically create content unique to website visitors based on their location, device, speech, traffic origin, or any other detail you choose to catch on your HubSpot CRM.
This integrated marketing suite covers all parts of the customer lifecycle:
Forms, live chat, and conversational chatbots capture leads.
Email advertising, retargeting, and messenger integrations send customized messages to your prospects.
Their contact report builder, analytics tools, and record segmentation help you understand your own prospects.
Personalized experiences, calls-to-action, and smart content turns leads into customers.
Overall, if you’re looking for a website builder that also includes a full-featured pair of CRM and marketing tools, HubSpot is the best alternative.
The World’s Most Popular CMS
Easiest Free Website Builder for Small Sites
Best Digital Marketing Website Builder for Local Businesses
A Personalized Website with the Power of AI
Best for Enormous Online Stores
Great for Photographers and Artists
Best for startups that want to make bootstrapped websites
Best Website Builder for Agencies and Multilingual Websites
What’s a Website Builder?
A website builder is a tool that allows anyone to manage a website and domain name without manual programming. In other words, a website builder is a tool or software program that will assist you build a web site.
These tools assist everyone from small companies and bloggers to information websites and ecommerce companies easily create sites in minutes.
How much does it cost to construct a website?
Is Wix better than WordPress?
How much does a website cost monthly?
Does Google have a site builder?
Can I get a free website for my company?
There you have it — my list of the greatest website builders. As there are 74 choices out there, I’ve condensed the listing down to the top so that you may choose the option that is perfect for your small business or online brand.
If you’re looking for the very best site builder overall, I recommend you begin with Wix.
For the best designs and templates, take a look at Squarespace.
If you will need an e-commerce site to sell products online, Shopify is a fantastic choice.
What site builder do you use?