How to make your own online store for free

17 Best Site Builders: Wix, Squarespace, and More (2021)

Picking the best website builder can be difficult, as there are 74 popular choices to select from.

In this guide, I rated and reviewed the best website builders to create a web site based on cost, reliability, web hosting solutions , technical assistance, site speed, SEO, features, ease of use, template design, and much more.

We’ll also compare:

The ideal website builders for small companies.

The ideal free and cheap choices.

The ones with the best SEO.

The best platforms with online store capabilities.

The top builders for agencies.

And the best options for photographers and artists.

What is the Best Website Builder?

Using a site builder is a quick and easy way to build a presence for your brand or internet business. These tools simplify your site management by combining domain registration, hosting, and site design into one platform.

If you are not too savvy with web design and development, you will want to go with a simple drag and drop editor.

The choice is up to you.

Here are my top picks for the best site builder to use this year.

Wix.

Best Site Builder for Small Business ($13/month)

Wix is the most popular website builder available on the current market, with over 100 million consumers.

They have 500+ ready-to-use templates to design your website in any industry. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).

Their designs also appear beautiful, with scroll effects, and innovative design features like video and animation backgrounds.

If you already have a domain name on GoDaddy or need to register one at Wix.com, they make it super easy. Also, if you’d like to add e-commerce to your website so you could sell online, plans start a $20/month.

If you’re a small business, I recommend Wix as the best online store builder. You don’t necessarily need a platform with more advanced options like BigCommerce and Shopify. Wix website owners that want to add an e-commerce store can find these excellent new features.

Wix is the most user-friendly website tool on the market. You can almost endlessly customize the look and feel of your site with no coding knowledge.

They also have a tool named Artificial Design Intelligence (ADI) — the first artificial intelligence website builder. Wix ADI learns about your site and uses that information to design a website tailored to your precise needs.

This tool leverages AI selecting from billions of combinations of images, text, layouts, and contact forms.

Ultimately, if you’re seeking the best site builder for small businesses, Wix is the very best choice.

Read my full Wix review for more in-depth analysis.

Get started with Wix.

Best Modern Website Builder with Free Plans (free — $3.49/mo)

Zyro is a website builder with a mission to help local companies to tell their unique stories on the web.

Overall, they’re famous for simplicity and speed.

With Zyro, you may make a business site quickly and easily with no coding required. Your website also loads fast because of the light framework and looks great on all devices.

With a strong set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop grid tool, mobile-readiness, and over one million stock images to choose from.

One of their standout features is their AI Content Generator, which offers SEO-friendly content ideas based on your industry and specific business type.

To begin with this tool, you choose your type of business, then write 2-3 sentences describing your brand and context. You then adjust your AI settings and customize them based on duration, expertise, and creativity level. Last, you click the Create button and see your distinctively generated content.

Since content generation is a challenge for many site owners, this tool generates new paragraphs for you which can rank better in search and increase conversion rates.

Another excellent features include:

Built-in SEO tools to increase your search rankings.

A free SSL certificate and custom domains.

An AI-driven logo and slogan maker.

24/7 customer support via email and live chat.

AI heatmaps to improve website conversions and forecast visitor behaviour.

Mobile-optimized, fast-loading website layouts.

Free website design templates for various industries like creative agencies, startups, fashion brands, wellness companies, bakeries, and much more.

Zyro offers three primary pricing plans — a free plan, a mid-tier”Basic” plan at $1.99/month, and their high-tier”Unleashed” plan at $3.49/month.

Their free program doesn’t include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.

Their “Basic” program permits you to connect your own domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools such as Google Tag Manager, Google Analytics, and Facebook pixels. This is a really popular plan that is most acceptable for small and medium-sized companies.

Finally, their “Unleashed” plan provides every Zyro feature and gives unlimited storage and bandwidth. At such an affordable price of $3.49/month, it makes sense to go for this program and enjoy the unlimited features if you plan to get a great deal of content on your site.

Overall, Zyro is ideal for small businesses looking to create and develop a site quickly, save money on composing and logo-making using their AI tools, rank higher on search engines, and increase conversion rates with high-quality, mobile-friendly design templates.

You can get started with Zyro for free to test out their stage, then upgrade to a paid plan when you’re ready to grow your online business.

Get started with Zyro and begin building your site today.

Best Website Design for Personal Sites ($12/month)

When I think of Squarespace, my mind goes directly to their beautifully designed home page. They truly know how to create beautiful, high-quality websites that look great for both small businesses and personal websites alike.

With over 100 design templates to choose from, they lead the pack when it comes to design. Squarespace templates look excellent down to every detail. The fonts, color schemes, and imagery all mesh perfectly for any site.

Besides design, their platform is wonderful for bloggers. I tested out their WYSIWYG blog editor, and it’s very intuitive.

You drag elements like pictures, headings, and text onto the page and place it where you would like. They also offer multiple user permissions, Google AMP performance, and you can schedule your articles:

A few small SEO limits hold Squarespace back from being #1 on this list. First, my XML sitemap pulled two versions of each page with and without a trailing slash”/.” This double indexing could potentially lead to SEO and duplicate content problems later on. They didn’t have a simple fix the last time I checked.

Secondly, your site headlines always become your meta names, so be careful when incorporating your headlines for SEO. You can read more in my whole Wix vs Squarespace review.

Other terrific features make up for these drawbacks. Their ease of use is topnotch — sites are elementary to assemble with their editing tools. In-built analytics tools provide continuous data onsite traffic if you are not using Google Analytics. Plus, it’s hard to go wrong with a beautifully-designed site for just $12/month.

Monthly prices range from $12/month for their private plan up to $40/month for their Online Store (Advanced) plan. Monthly prices are based on a one-year contract, and Squarespace includes a free domain. The Personal program provides a free domain name, unlimited storage and bandwidth, free SSL, and 24/7 customer service.

Overall, if you’re a small company that needs first-rate web design or a blogger that wants your articles to look great, Squarespace is a trusted choice.

Best Free Website Builder (Free — $25/month)

Weebly powers over 530,000 domain names and is called the simple website builder of choice for people without much technical expertise. They offer a lot of great features. If you are a blogger, you can use Weebly.com to pick a domain name and use their editor to add your own text, images, and content.

They also have a mobile program to track your site’s functionality on the go. And email marketing tools let you send newsletters to your subscribers from inside their tool.

They have a free plan which includes 500 MB of storage, a free SSL certificate, and a domain name with Weebly branding. You can use a custom domain name with this plan but are forced to have Weebly branding throughout your website. Additionally, the free program only comes with chat and email support, but no phone support.

Weebly’s paid programs range from $5 to $25 per month. On the high end, their Business Plan gets you innovative e-commerce performance, a free domain, and $200 of Google ad credits.

Their e-commerce features include product options/variants, coupon codes, stock management, a shipping calculator, shipping labels, and the ability to accept payments via Square and other providers.

The level of customer support you get is based on your subscription level. You’ll find assistance yourself in several areas, including their blog, support center, community forum, social media, and programmer documentation. They also have live chat, email, and telephone support.

If you’re searching for a simple site creator to get up and running, I recommend you get started with Weebly.

Best Site Builder for Ecommerce ($29/month)

Shopify is a popular ecommerce platform used by over 800,000 online companies so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse due to their simple dashboard and integrations with thousands of app partners.

While not every website owner needs product-selling performance, I added Shopify into the list because any small business could use them to install their website.

Take a salon for instance.

With Shopify, not only could you set up a quick site including a site, a map of your location, contact information, and appointment scheduling (with an app), but you could also sell hair care products online. This creates not only a website but another online source of revenue for your company.

Shopify has a lot of features you’d come to expect from other tools on this list, including hosting, your own domain name, 70+ specialist topics, a free SSL certificate, and marketing and SEO features.

They also supply mobile commerce, 100+ payment gateways, automated carrier shipping rates, automated tax rates, and the complete checkout experience. Besides, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and more.

If you’re setting up a new website and think that you may want to sell products online in the future, it is far better to begin with Shopify rather than another instrument that doesn’t take online shopping too.

They offer three plans ranging from $29/month to $299/month. The $29/month Basic Shopify Plan should give site owners everything they need, including a complete website, an online store with unlimited products, site features, 24/7 support, and more.

If you want to give Shopify a try, they give a 14-day free trial with no credit card required.

Best For Professional painters ($16 per month).

Some of its other Important features include:

You can edit and add content to your live website.

Invite additional team members to collaborate on a single dashboard.

Add up to 100 pages to your website.

99.9% uptime guaranteed and SSL certificate.

Automated backup.

Custom fonts available.

Create custom 404 pages.

Customer care via email, Webflow community forum, and help centre.

Integration with Zapier lets you connect with tools such as Slack, MailChimp, and Asana.

You can add up to 3000 products on your site with eCommerce support.

Finest WordPress Themes for Photography and Creative Websites ($279 one-time).

Flothemes is a business that provides customizable WordPress themes. These templates enable you to build websites inside of WordPress without the need for custom coding. It is powered by Flex block, a potent free stream page builder, providing limitless customization options.

All of the templates and themes include premade layouts and content blocks. You may also customize colors, fonts, the arrangement of the webpage, and more.

Flothemes help you build your website in a few steps, including:

Register a domain name and hosting service provider for your site. You can also check Flothemes cloud hosting services, starting at $26 per month.

Install WordPress.org and join it to your website hosting. Luckily, most hosting services provide a one-click WordPress installation.

Finally, select a theme for your site or portfolio.

You can watch several how-to tutorials by Flothemes or contact the customer care team.

If you need help setting up the entire site, you can drop a message, and their staff will do everything for you.

Flothemes can help you set up your site for just $499-$1999. Besides setting up your website from the start, they also provide services like page load speed optimization, SEO, styling, etc.. Plus, you get two display sharing sessions of 45 minutes each with experts and one SEO consultation call of 45 minutes. All in all, you get six rounds of implementations.

Furthermore, Flothemes provides features like SSL implementation, WordPress installation, Typography, color scheme stylization, and much more. You also find complete design freedom, SEO options, and a dashboard.

Pricing:

While their themes cost a one-time $279, Flothemes offers three pricing plans for their website setup services, including:

Simple Setup Package: $499

Advanced setup packages: $999

Pro Installation packs: $1,999

The Easy Setup Package helps you skip the technical parts and jump straight to adding content and personalizing your theme. It provides features like WordPress installation, site layout setup, theme setup, WordPress transfer, site launch, etc..

The Advanced Setup Package incorporates full assistance with site setup, styling & launch, site speed optimization & an SEO consultation. Additional features include typography & color scheme stylization, SSL implementation, speed optimization, etc..

Pro Setup Package includes all the features in the Advanced Setup Package along with the tailored mockup & implementation for your homepage.

Best Website Tool with Integrated CRM Tools

HubSpot is a topnotch CRM tool which also has a full-featured CMS and website builder. Using their platform, you can create website pages, blog posts, landing pages from scratch or using their pre-built templates.

Their drag-and-drop editor uses responsive design to help you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.

Unlike other tools on this listing, HubSpot comes integrated with a wide range of marketing applications, including tools to manage email marketing, get found online, and capture, engage with and understand leads.

By way of instance, when you make a webpage, you may add calls-to-action and forms that convert visitors into leads. Then, when you understand your traffic, you can dynamically create content unique to website visitors based on their location, device, language, traffic origin, or some other detail you choose to capture on your HubSpot CRM.

This integrated marketing suite covers all parts of the customer lifecycle:

Forms, live chat, and conversational chatbots capture prospects.

Email marketing, retargeting, and messenger integrations send customized messages to your prospects.

Their contact builder, analytics tools, and list segmentation help you understand your prospects.

Personalized experiences, calls-to-action, and smart content turns leads into customers.

Overall, if you’re seeking a site builder that also includes a full-featured set of CRM and marketing tools, HubSpot is the ideal alternative.

The World’s Most Popular CMS

Easiest Free Website Builder for Small Sites

Best Digital Advertising Website Builder for Local Firms

A Personalized Website with the Power of AI

Best for Large Online Stores

Great for Photographers and Artists

Best for startups that want to make bootstrapped sites

Best Site Builder for Agencies and Multilingual Websites

What is a Website Builder?

A website builder is a tool which allows anyone to manage a site and domain name without manual coding. In other words, a website builder is a tool or software program that will assist you build a web site.

In the old days of the web, programmers needed to understand HTML and CSS to create a site. Today, if you wish to code a website, there’s a steep learning curve — you need to have extensive knowledge of JavaScript and PHP. Not so with site builders.

These tools assist everyone from small companies and bloggers to news sites and ecommerce businesses easily create sites in minutes.

How much does it cost to build a website?

Is Wix better than WordPress?

How much does a website cost monthly?

Does Google have a site builder?

Can I get a free website for my company?

There you have it — my list of the top website builders. Because there are 74 options out there, I’ve condensed the list down to the top so you can choose the option that is perfect for your business or online brand.

If you’re looking for the best site builder overall, I recommend you begin with Wix.

For the best designs and templates, check out Squarespace.

If you will need an e-commerce website to sell products online, Shopify is a fantastic choice.

What website builder do you use?