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17 Best Website Builders: Wix, Squarespace, and More (2021)

Picking the best site builder can be difficult, as there are 74 popular options to choose from.

In this guide, I rated and reviewed the best website builders to make a web site based on cost, reliability, web hosting solutions , technical support, site speed, SEO, features, ease of use, template design, and much more.

We’ll also compare:

The ideal website builders for small companies.

The ideal free and affordable choices.

The ones with the best SEO.

The top platforms with online store capabilities.

The best builders for agencies.

And the best choices for photographers and artists.

What is the Best Website Builder?

Using a site builder is a fast and easy way to build a presence for your brand or internet business. These tools simplify your site management by combining domain registrationhosting, and site design into one platform.

If you’re not too knowledgeable about web design and development, you will want to go with an easy drag and drop editor.

The choice is up to you.

Here are my top picks for the best site builder to use this year.

Wix.

Best Site Builder for Small Business ($13/month)

Wix is the most popular website builder on the market, with over 100 million consumers.

They have 500+ ready-to-use templates to design your website in any industry. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).

Their designs also look beautiful, with scroll effects, and innovative design features like video and animation backgrounds.

If you already have a domain on GoDaddy or need to register one at Wix.com, they make it super easy. Also, if you want to add e-commerce to your site so that you can sell online, plans start a $20/month.

If you’re a small business, I urge Wix as the best online store builder. You don’t necessarily require a platform with more advanced options like BigCommerce and Shopify. Wix website owners that are looking to add an e-commerce store can get these excellent new features.

Wix is the most user-friendly website tool on the market. You can almost endlessly customize the appearance and feel of your website with no coding knowledge.

They also have a tool called Artificial Design Intelligence (ADI) — the first artificial intelligence website builder. Wix ADI learns on your website and uses that information to design a website tailored to your precise needs.

This tool leverages AI selecting from countless combinations of images, text, layouts, and contact forms.

Ultimately, if you’re seeking the best website builder for small businesses, Wix is the very best choice.

Read my whole Wix review for more in-depth analysis.

Get started with Wix.

Best Modern Website Builder with Free Plans (free — $3.49/mo)

Zyro is a site builder with a mission to assist local companies to tell their unique stories on the web.

Overall, they’re famous for simplicity and speed.

With Zyro, you can create a business website quickly and easily with no programming required. Your site also loads fast because of the light frame and looks great on all apparatus.

With a powerful set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop grid tool, mobile-readiness, and over one million stock images to select from.

One of their standout features is their AI Content Generator, which offers SEO-friendly content ideas based on your industry and specific business type.

To begin with this tool, you pick your type of business, then write 2-3 sentences describing your brand and context. Then you correct your AI settings and customize them based on duration, expertise, and creativity level. Lastly, you click on the Generate button and see your uniquely generated content.

Since content generation is a challenge for many site owners, this tool generates new paragraphs for you that can rank better in search and increase conversion rates.

Another excellent features include:

Built-in SEO tools to increase your search rankings.

A free SSL certificate and custom domains.

An AI-driven logo and slogan manufacturer.

24/7 customer support via email and live chat.

AI heatmaps to increase website conversions and forecast visitor behavior.

Mobile-optimized, fast-loading website designs.

Free website design templates for different industries like creative services, startups, fashion brands, health businesses, bakeries, and much more.

Zyro offers three main pricing programs — a free plan, a mid-tier”Basic” program at $1.99/month, and their high-tier”Unleashed” program at $3.49/month.

Their free plan does not include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.

Their “Basic” plan permits you to connect your own domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools like Google Tag Manager, Google Analytics, and Facebook pixels. This is a very popular plan that’s most suitable for small and medium-sized businesses.

Finally, their “Unleashed” program provides every Zyro attribute and gives unlimited storage and bandwidth. At this affordable price of $3.49/month, it makes sense to go with this plan and enjoy the unlimited features if you plan to get a great deal of content on your website.

Overall, Zyro is best for small businesses seeking to create and grow a site fast, save money on composing and logo-making using their AI tools, rank higher on search engines, and increase conversion rates with high quality, mobile-friendly design templates.

You can get started with Zyro for free to check out their platform, then upgrade to a paid plan when you are ready to grow your internet business.

Get started with Zyro and start building your website today.

Best Website Design for Personal Sites ($12/month)

When I think of Squarespace, my mind goes directly to their beautifully designed home page. They truly know how to make beautiful, high-quality websites that look great for both small businesses and personal websites alike.

With over 100 design templates to select from, they lead the pack in regards to design. Squarespace templates look excellent down to every detail. The fonts, color schemes, and vision all mesh flawlessly for any site.

Besides design, their stage is great for bloggers. I tested out their WYSIWYG blog editor, and it is very intuitive.

You drag elements like images, headings, and text on the page and position it where you would like. They also offer multiple user permissions, Google AMP functionality, and you can schedule your posts:

A few small search engine optimization limitations hold Squarespace back from being #1 on this list. First, my XML sitemap pulled in two versions of every page with and without a trailing slash”/.” This dual indexing could potentially lead to SEO and duplicate content issues down the road. They didn’t have an easy fix the last time I checked.

Second, your blog headlines always become your meta names, so be cautious when incorporating your headlines for SEO. You can read more in my full Wix vs Squarespace review.

Other great features compensate for these drawbacks. Their ease of use is topnotch — websites are elementary to assemble with their editing tools. In-built analytics tools provide steady data on-site visitors if you are not using Google Analytics. Plus, it’s hard to go wrong with a beautifully-designed site for just $12/month.

Monthly prices range from $12/month for their private plan up to $40/month for their Online Store (Advanced) plan. Monthly prices are based on a one-year contract, and Squarespace includes a free domainname. The Personal program provides a free domain name, unlimited storage and bandwidth, free SSL, and 24/7 customer support.

In general, if you’re a small business that needs first-rate web design or a blogger who wants your content to appear great, Squarespace is a trusted choice.

Best Free Website Builder (Free — $25/month)

Weebly powers over 530,000 domain names and is called the easy website builder of choice for people without much technical experience. They offer a great deal of great features. If you are a blogger, you can use Weebly.com to pick a domain name and use their editor to add your text, images, and content.

They also have a mobile app to track your site’s functionality on the go. And email marketing tools let you send newsletters to your subscribers from within their tool.

They have a free plan which comes with 500 MB of storage, a free SSL certificate, and a domain name with Weebly branding. You can use a custom domain name with this plan but are forced to get Weebly branding throughout your website. Additionally, the free plan only comes with chat and email support, but no phone service.

Weebly’s paid programs vary from $5 to $25 per month. On the high end, their Business Plan gets you advanced e-commerce performance, a free domain, and $200 of Google ad credits.

Their e-commerce features include product options/variants, coupon codes, inventory management, a shipping calculator, shipping labels, and the ability to accept payments via Square and other suppliers.

The degree of customer support you receive is based on your subscription level. You’ll find assistance yourself in several locations, including their site, support center, community discussion, social media, and developer documentation. They also have live chat, email, and telephone support.

If you’re looking for a simple website creator to get up and running, I recommend you get started with Weebly.

Best Site Builder for Ecommerce ($29/month)

Shopify is a favorite ecommerce platform used by over 800,000 online companies so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse due to their simple dashboard and integrations with thousands of app partners.

While not every website owner needs product-selling functionality, I added Shopify to the list because almost any small business could use them to set up their site.

Take a salon for example.

With Shopify, not only could you set up a quick website including a blog, a map of your location, contact info, and appointment scheduling (with an app), but you might also sell hair care products online. This creates not only a website but another online source of revenue for your business.

Shopify has a lot of features you’d come to expect from other tools on this listing, such as hosting, your own domain name, 70+ professional themes, a free SSL certificate, and marketing and SEO features.

They also supply mobile commerce, 100+ payment gateways, automated carrier shipping rates, automated tax rates, and the full checkout experience. Besides, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and more.

If you’re setting up a new website and believe that you may choose to sell products online in the future, it is better to get started with Shopify rather than another instrument that does not take online shopping as seriously.

They offer three plans ranging from $29/month to $299/month. The $29/month Fundamental Shopify Plan should give website owners everything they want, including a full website, an internet store with unlimited products, blog features, 24/7 support, and more.

If you want to give Shopify a try, they offer a 14-day free trial with no credit card required.

Best For Professional painters ($16 per month).

Some of its other Important features include:

You can edit and add content to your live website.

Invite additional team members to collaborate on a single dash.

Add up to 100 pages to your site.

99.9% uptime guaranteed and SSL certificate.

Automated backup.

Custom fonts available.

Create custom 404 pages.

Customer support through email, Webflow community forum, and help center.

Integration with Zapier lets you connect with tools such as Slack, MailChimp, and Asana.

You can add up to 3000 products on your site with eCommerce support.

Best WordPress Themes for Photography and Creative Websites ($279 one-time).

Flothemes is a business that provides customizable WordPress themes. These templates help you build sites inside of WordPress with no need for custom coding. It is powered by Flex block, a potent free stream page builder, providing limitless customization options.

All of the templates and themes include premade designs and content blocks. You can also customize colors, fonts, the arrangement of the page, and more.

Flothemes help you build your website in a few measures, including:

Register a domain name and hosting service provider for your website. You can also check Flothemes cloud hosting services, starting at $26 a month.

Install WordPress.org and connect it to your website hosting. Fortunately, most hosting services provide a one-click WordPress setup.

Finally, pick a theme for your site or portfolio.

You can watch several how-to tutorials by Flothemes or contact the customer care team.

If you need assistance setting up the whole site, you can drop a message, and their staff will do everything for you.

Flothemes will help you set up your website for only $499-$1999. Besides setting up your site from the beginning, they also provide services like page load speed optimization, SEO, styling, etc.. In addition, you get two display sharing sessions of 45 minutes each with experts and one SEO consultation call of 45 minutes. All in all, you get six rounds of implementations.

Additionally, Flothemes provides features like SSL implementation, WordPress installation, Typography, color scheme stylization, and much more. You also find complete design freedom, SEO options, and a dashboard.

Pricing:

While their themes cost a one-time $279, Flothemes offers three pricing plans for their website setup services, including:

Simple Setup Package: $499

Advanced setup packs: $999

Pro Setup packages: $1,999

The Simple Setup Package helps you skip the technical components and jump straight to adding content and personalizing your motif. It provides features like WordPress installation, website layout setup, theme installation, WordPress transfer, site launching, etc..

The Advanced Setup Package incorporates full assistance with site setup, styling & launch, site speed optimization & an SEO consultation. Additional features include typography & colour scheme stylization, SSL implementation, speed optimization, etc..

Pro Setup Package includes all the features in the Advanced Setup Package together with the tailored mockup & execution for your homepage.

Best Website Tool with Integrated CRM Tools

HubSpot is a topnotch CRM tool that also includes a full-featured CMS and website builder. Using their platform, you can create website pages, blog posts, landing pages either from scratch or with their pre-built templates.

Their drag-and-drop editor uses responsive design that will assist you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.

Unlike other tools on this listing, HubSpot comes integrated with a broad assortment of marketing software, including tools to manage email marketing, get found online, and catch, engage with and understand leads.

By way of example, when you make a webpage, you may add calls-to-action and forms that convert visitors into leads. Then, when you know your visitors, you can dynamically create content unique to site visitors based on their location, device, language, traffic source, or some other detail you choose to capture on your HubSpot CRM.

This integrated marketing suite covers all parts of the customer lifecycle:

Types, live chat, and conversational chatbots capture leads.

Email marketing, retargeting, and messenger integrations send customized messages to your prospects.

Their contact report builder, analytics tools, and record segmentation help you understand your own leads.

Personalized experiences, calls-to-action, and smart content turns leads into customers.

Overall, if you are looking for a website builder that also includes a full-featured set of CRM and marketing tools, HubSpot is your ideal choice.

The World’s Most Popular CMS

Easiest Free Website Builder for Small Sites

Best Digital Advertising Website Builder for Local Businesses

A Personalized Website with the Power of AI

Best for Enormous Online Stores

Great for Photographers and Artists

Best for startups that want to make bootstrapped sites

Best Site Builder for Agencies and Multilingual Websites

What is a Website Builder?

A website builder is a tool that allows anyone to manage a website and domain name without manual coding. In other words, a website builder is a tool or software application to help you build a website.

In the old days of the web, programmers needed to understand HTML and CSS to make a site. Today, if you want to code a website, there’s a steep learning curve — you want to have extensive knowledge of JavaScript and PHP. Not so with site builders.

These tools help everyone from small businesses and bloggers to news sites and ecommerce businesses easily create websites in minutes.

How much does it cost to build a website?

Is Wix better than WordPress?

How much does a website cost monthly?

Does Google have a site builder?

Can I get a free website for my business?

There you have it — my list of the top website builders. Because there are 74 options out there, I’ve condensed the list down to the very best so that you can choose the option that is perfect for your business or online brand.

If you are looking for the very best site builder complete, I recommend you get started using Wix.

For the best designs and templates, check out Squarespace.

If you need an e-commerce website to sell products online, Shopify is a fantastic choice.

What website builder do you use?