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17 Best Website Builders: Wix, Squarespace, and More (2021)

Picking the best website builder can be difficult, as there are 74 popular options to choose from.

In this guide, I ranked and reviewed the best website builders to create a web site based on cost, reliability, web hosting services, technical support, site speed, SEO, features, ease of use, template design, and much more.

We’ll also compare:

The ideal website builders for small businesses.

The ideal free and affordable choices.

The ones with the best SEO.

The top platforms with online shop capabilities.

The very top builders for agencies.

And the best choices for photographers and artists.

What is the Best Website Builder?

Using a site builder is a fast and easy way to construct a presence for your brand or internet business. These tools simplify your website management by combining domain registration, hosting, and website design into one platform.

If you’re not too savvy with web design and development, you will want to go with a simple drag and drop editor.

The choice is all up to you.

Here are my top picks for the best website builder to use this year.

Wix.

Best Site Builder for Small Business ($13/month)

Wix is the most popular website builder available on the market, with over 100 million users.

They have 500+ ready-to-use templates to design your site in any industry. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).

Their designs also look beautiful, with scroll effects, and innovative design features like video and animation backgrounds.

In case you already have a domain name on GoDaddy or need to register one at Wix.com, they make it super easy. Additionally, if you’d like to add e-commerce to your site so that you can sell online, plans start a $20/month.

If you’re a small business, I recommend Wix as the best online store builder. You don’t necessarily require a platform with more advanced options like BigCommerce and Shopify. Wix website owners that are looking to add an e-commerce store can find these great new features.

Wix is the most user-friendly site tool on the market. You can almost always customize the look and feel of your site with no programming knowledge.

They also have a tool named Artificial Design Intelligence (ADI) — the first artificial intelligence website builder. Wix ADI learns on your website and uses that information to design a website tailored to your specific needs.

This tool leverages AI selecting from countless combinations of images, text, layouts, and contact forms.

Ultimately, if you’re looking for the best website builder for small companies, Wix is your best choice.

Read my full Wix review for more in-depth analysis.

Get started with Wix.

Best Modern Website Builder with Free Plans (free — $3.49/mo)

Zyro is a site builder with a mission to assist local businesses to tell their unique stories on the web.

Overall, they’re best known for simplicity and speed.

With Zyro, you can create a business website quickly and easily with no coding required. Your website also loads fast due to its light framework and looks great on all devices.

With a powerful set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop tool, mobile-readiness, and more than one million stock images to choose from.

One of the standout features is their AI Content Generator, which provides SEO-friendly content ideas based on your industry and specific business type.

To get started with this tool, you pick your type of organization, then write 2-3 paragraphs describing your brand and circumstance. Then you adjust your AI settings and customize them based on duration, experience, and creativity level. Last, you click on the Create button and see your distinctively created content.

Since content generation is a challenge for many site owners, this tool creates new paragraphs for you which can rank better in search and increase conversion rates.

Another excellent features include:

Built-in SEO tools to improve your search rankings.

A free SSL certificate and custom domain names.

An AI-driven logo and slogan maker.

24/7 customer support via email and live chat.

AI heatmaps to increase website conversions and forecast visitor behavior.

Mobile-optimized, fast-loading website layouts.

Free website design templates for different industries like creative services, startups, fashion brands, health businesses, bakeries, and much more.

Zyro offers three main pricing programs — a free plan, a mid-tier”Basic” program at $1.99/month, and their high-tier”Unleashed” plan at $3.49/month.

Their free program does not include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.

Their “Basic” plan permits you to connect your domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools like Google Tag Manager, Google Analytics, and Facebook pixels. This is a really popular plan that is most acceptable for small and medium-sized businesses.

Finally, their “Unleashed” plan provides every Zyro feature and gives unlimited bandwidth and storage. At such an affordable price of $3.49/month, it is sensible to go for this program and enjoy the unlimited features if you plan to have a great deal of content on your website.

Overall, Zyro is best for small businesses looking to create and develop a website fast, save money on writing and logo-making with their AI tools, rank higher on search engines, and increase conversion rates with high-quality, mobile-friendly design templates.

You can begin with Zyro free of charge to check out their platform, then upgrade to a paid program when you are ready to grow your internet business.

Get started with Zyro and begin building your website today.

Best Website Design for Personal Sites ($12/month)

When I think of Squarespace, my mind goes directly to their beautifully designed home page. They truly know how to create beautiful, high-quality websites that look great for both small businesses and personal websites alike.

With over 100 design templates to select from, they lead the pack when it comes to design. Squarespace templates appear excellent down to every detail. The fonts, color schemes, and imagery all mesh flawlessly for any site.

Besides design, their stage is wonderful for bloggers. I tested out their WYSIWYG blog editor, and it’s very intuitive.

You drag elements like pictures, headings, and text onto the page and place it where you want. They also offer multiple user permissions, Google AMP performance, and you can schedule your articles:

A few small SEO limitations hold Squarespace back from being #1 on this list. First, my XML sitemap pulled in two versions of every page with and without a trailing slash”/.” This dual indexing could potentially result in SEO and duplicate content problems down the road. They didn’t have an easy fix the last time I checked.

Secondly, your blog headlines always become your meta names, so be cautious when incorporating your headlines for SEO. You can read more in my full Wix vs Squarespace review.

Other great features make up for these drawbacks. Their ease of use is topnotch — websites are elementary to assemble with their editing tools. In-built analytics tools provide continuous data onsite traffic if you’re not using Google Analytics. Plus, it’s hard to go wrong with a beautifully-designed website for just $12/month.

Monthly prices range from $12/month for their private plan up to $40/month for their Online Store (Advanced) plan. Monthly costs are based on a one-year contract, and Squarespace includes a free domainname. The Personal program provides a free domain name, unlimited bandwidth and storage, free SSL, and 24/7 customer support.

In general, if you are a small business that needs first-rate web design or a blogger that wants your content to look great, Squarespace is a trusted option.

Best Free Website Builder (Free — $25/month)

Weebly powers over 530,000 domain names and is called the easy website builder of choice for people without much technical experience. They offer a great deal of great features. If you are a blogger, you can use Weebly.com to pick a domain name and use their editor to add your own text, images, and content.

They also have a mobile app to track your website’s performance on the go. And email marketing tools allow you to send newsletters to your subscribers from within their tool.

They have a free program which includes 500 MB of storage, a free SSL certificate, and a domain name with Weebly branding. You can use a custom domain with this plan but are forced to have Weebly branding throughout your site. Additionally, the free program only comes with email and chat support, but no phone service.

Weebly’s paid plans range from $5 to $25 per month. On the high end, their Business Strategy gets you innovative e-commerce functionality, a free domainname, and $200 of Google ad credits.

Their e-commerce features include product options/variants, coupon codes, inventory management, a shipping calculator, shipping labels, and the ability to accept payments via Square and other suppliers.

The level of customer support you receive is based on your subscription level. You can find assistance yourself in several areas, including their site, support center, community forum, social networking, and programmer documentation. They also have live chat, email, and telephone support.

If you are searching for a simple website creator to get up and running, I suggest that you begin with Weebly.

Best Site Builder for Ecommerce ($29/month)

Shopify is a favorite ecommerce platform used by over 800,000 online companies so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse due to their simple dashboard and integrations with thousands of app partners.

While not every website owner needs product-selling functionality, I added Shopify into the list because any small business could use them to install their website.

Take a salon for example.

With Shopify, not only could you set up a quick website including a blog, a map of your location, contact info, and appointment scheduling (with an app), but you could also sell hair care products online. This creates not only a website but another online source of revenue for your company.

Shopify has a great deal of features you’d come to expect from other tools on this list, such as hosting, your own domain name, 70+ specialist topics, a free SSL certificate, and promotion and SEO features.

They also offer mobile commerce, 100+ payment gateways, automated carrier shipping rates, automatic tax rates, and the full checkout experience. Plus, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and much more.

If you’re establishing a new website and think that you might choose to sell products online in the future, it’s far better to get started with Shopify rather than another instrument that does not take online shopping as seriously.

They offer three plans ranging from $29/month to $299/month. The $29/month Basic Shopify Plan should give site owners everything they need, including a full website, an internet store with unlimited products, site features, 24/7 support, and much more.

If you’d like to give Shopify a try, they give a 14-day free trial with no credit card required.

Best For Professional Designers ($16 per month).

Some of its other key features include:

You can add and edit content to your live site.

Invite additional group members to collaborate on a single dashboard.

Add up to 100 pages to your website.

99.9% uptime guaranteed and SSL certificate.

Automated backup.

Custom fonts available.

Create custom 404 pages.

Customer support via email, Webflow community forum, and help centre.

Integration with Zapier lets you connect with tools such as Slack, MailChimp, and Asana.

You can add up to 3000 products on your website with eCommerce support.

Finest WordPress Themes for Photography and Creative Websites ($279 one-time).

Flothemes is a company that offers customizable WordPress themes. These templates help you build websites inside of WordPress without the need for custom coding. It is powered by Flex block, a potent free flow page builder, providing limitless customization choices.

All the templates and themes include premade designs and content blocks. You can also customize colors, fonts, the structure of the webpage, and more.

Flothemes help you build your site in a few steps, including:

Register a domain name and hosting service provider for your site. You can also check Flothemes cloud hosting services, starting at $26 a month.

Install WordPress.org and join it to your web site hosting. Fortunately, most hosting services provide a one-click WordPress installation.

Finally, select a theme for your site or portfolio.

You’ll be able to see several how-to tutorials by Flothemes or contact the customer support team.

If you need help setting up the entire website, you can drop a message, and their team will do everything for you.

Flothemes will allow you to set up your site for only $499-$1999. Besides setting up your website from the start, they also offer services like page load speed optimization, SEO, styling, etc.. Plus, you get two display sharing sessions of 45 minutes each with experts and one SEO consultation call of 45 minutes. In general, you get six rounds of implementations.

Furthermore, Flothemes provides features like SSL implementation, WordPress setup, Typography, color scheme stylization, and more. You also get complete design freedom, SEO options, and a dash.

Pricing:

While their subjects cost a one-time $279, Flothemes offers three pricing strategies for their site setup services, including:

Simple Setup Package: $499

Advanced setup packages: $999

Pro Setup packages: $1,999

The Easy Setup Package can help you skip the technical parts and jump straight to adding content and personalizing your motif. It provides features like WordPress installation, site layout setup, theme setup, WordPress transfer, site launch, etc..

The Advanced Setup Package includes full assistance with site setup, styling & launch, site speed optimization & an search engine optimization consultation. Additional features include typography & colour scheme stylization, SSL implementation, speed optimization, etc..

Pro Setup Package contains all the features from the Advanced Setup Package together with the tailored mockup & execution for your homepage.

Best Site Tool with Integrated CRM Tools

HubSpot is a top-notch CRM tool that also includes a full-featured CMS and website builder. Using their platform, it is possible to create website pages, blog posts, landing pages either from scratch or using their pre-built templates.

Their drag-and-drop editor uses responsive design that will help you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.

Unlike other tools on this listing, HubSpot comes integrated with a broad assortment of marketing software, including tools to manage email advertising, get found online, and capture, engage with and understand leads.

By way of instance, when you make a webpage, you can add calls-to-action and forms that convert visitors into leads. Then, when you know your visitors, you can dynamically create content unique to site visitors based on their location, device, speech, traffic source, or some other detail you choose to catch in your HubSpot CRM.

This integrated marketing suite covers all parts of the customer lifecycle:

Types, live chat, and conversational chatbots capture leads.

Email marketing, retargeting, and messenger integrations send personalized messages to your prospects.

Their contact builder, analytics tools, and record segmentation help you understand your own leads.

Personalized experiences, calls-to-action, and smart content turns leads into customers.

Overall, if you’re seeking a website builder that also comes with a full-featured set of CRM and marketing tools, HubSpot is the ideal alternative.

The World’s Most Popular CMS

Easiest Free Website Builder for Small Sites

Best Digital Marketing Website Builder for Local Businesses

A Personalized Website with the Power of AI

Best for Large Online Stores

Great for Photographers and Artists

Best for startups that want to create bootstrapped websites

Best Website Builder for Agencies and Multilingual Websites

What is a Website Builder?

A website builder is a tool that allows anyone to manage a website and domain name without manual coding. In other words, a website builder is a tool or software application to help you build a website.

In the old days of the net, programmers needed to know HTML and CSS to create a site. Today, if you want to code a website, there’s a steep learning curve — you need to have extensive knowledge of JavaScript and PHP. Not so with website builders.

These tools assist everyone from small companies and bloggers to information sites and ecommerce companies easily create sites in minutes.

How much does it cost to construct a website?

Is Wix better than WordPress?

How much does a website cost monthly?

Does Google have a site builder?

Can I get a free website for my company?

There you have it — my list of the top website builders. As there are 74 choices out there, I have condensed the list down to the top so you may choose the option that is right for your small business or online brand.

If you’re looking for the very best website builder overall, I recommend you begin using Wix.

For the best designs and templates, check out Squarespace.

If you need an e-commerce site to sell products online, Shopify is a good choice.

What site builder do you use?