17 Best Website Builders: Wix, Squarespace, and More (2021)
Picking the best site builder can be difficult, as there are 74 popular choices to select from.
In this guide, I rated and reviewed the best website builders to make a website based on price, reliability, web hosting services, technical support, site speed, SEO, features, ease of use, template design, and much more.
We’ll also compare:
The best website builders for small companies.
The ideal free and cheap choices.
Those with the best SEO.
The best platforms with online shop capabilities.
The best builders for agencies.
And the best options for photographers and artists.
What’s the Best Website Builder?
Using a website builder is a fast and easy way to build a presence for your brand or online business. These tools simplify your site management by combining domain registration, hosting, and website design into one platform.
If you’re not too knowledgeable about web design and development, you’ll want to go with an easy drag and drop editor.
The choice is up to you.
Here are my top picks for the best site builder to use this season.
Best Site Builder for Small Business ($13/month)
Wix is the most popular website builder on the current market, with over 100 million users.
They have 500+ ready-to-use templates to design your site in any industry. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).
Their designs also look beautiful, with scroll effects, and innovative design features like animation and video backgrounds.
If you already have a domain on GoDaddy or need to register one at Wix.com, they make it super easy. Additionally, if you want to add e-commerce to your site so you could sell online, plans start a $20/month.
If you’re a small company, I recommend Wix as the best online store builder. You don’t necessarily require a platform with more advanced options like BigCommerce and Shopify. Wix website owners that want to add an e-commerce store can find these great new features.
Wix is the most user-friendly site tool on the market. You can almost always customize the appearance and feel of your website with no coding knowledge.
They also have a tool called Artificial Design Intelligence (ADI) — the first artificial intelligence site builder. Wix ADI learns about your website and uses that information to design a website tailored to your specific needs.
This tool leverages AI selecting from billions of combinations of images, text, layouts, and contact forms.
Ultimately, if you’re looking for the best site builder for small companies, Wix is your very best option.
Read my whole Wix review for more in-depth analysis.
Get started with Wix.
Greatest Modern Website Builder with Free Plans (free — $3.49/mo)
Zyro is a site builder with a mission to assist local companies to tell their unique stories online.
Overall, they’re famous for speed and simplicity.
With Zyro, you can create a company website quickly and easily with no coding required. Your website also loads fast because of its light framework and looks great on all apparatus.
With a powerful set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop grid tool, mobile-readiness, and over one million stock images to choose from.
One of the standout features is their AI Content Generator, which offers SEO-friendly content ideas based on your industry and specific business type.
To get started with this tool, you choose your type of organization, then write 2-3 sentences describing your brand and circumstance. Then you correct your AI settings and customize them based on length, expertise, and creativity degree. Last, you click on the Generate button and see your distinctively generated content.
Since content creation is a challenge for many website owners, this tool generates new paragraphs for you that can rank better in search and increase conversion rates.
Another excellent features include:
Built-in search engine optimization tools to increase your search rankings.
A free SSL certificate and custom domain names.
An AI-driven logo and slogan manufacturer.
24/7 customer support via email and live chat.
AI heatmaps to improve website conversions and forecast visitor behaviour.
Mobile-optimized, fast-loading website layouts.
Free website design templates for various industries like creative agencies, startups, fashion brands, wellness companies, bakeries, and more.
Zyro offers three main pricing programs — a free plan, a mid-tier”Basic” program at $1.99/month, and their high-tier”Unleashed” program at $3.49/month.
Their free plan does not include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.
Their “Basic” program allows you to connect your own domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools such as Google Tag Manager, Google Analytics, and Facebook pixels. This is a really popular plan that is most suitable for small and medium-sized businesses.
Finally, their “Unleashed” plan provides every Zyro feature and provides unlimited storage and bandwidth. At this affordable price of $3.49/month, it is sensible to go with this program and enjoy the unlimited features if you’re planning to get a great deal of content on your website.
Overall, Zyro is ideal for small businesses seeking to create and grow a site fast, save money on writing and logo-making with their AI tools, rank higher on search engines, and increase conversion rates with high quality, mobile-friendly design templates.
You can get started with Zyro free of charge to test out their platform, then upgrade to a paid program when you’re ready to grow your online business.
Get started with Zyro and begin building your site today.
Best Website Design for Personal Sites ($12/month)
When I think of Squarespace, my mind goes right to their beautifully designed home page. They truly know how to create beautiful, high-quality websites that look great for both small businesses and personal websites alike.
With over 100 design templates to choose from, they lead the pack when it comes to design. Squarespace templates appear excellent down to every detail. The fonts, color schemes, and vision all mesh flawlessly for any site.
Besides design, their stage is wonderful for bloggers. I tested out their WYSIWYG blog editor, and it’s very intuitive.
You drag elements like pictures, headings, and text onto the page and position it where you would like. They also offer multiple user permissions, Google AMP functionality, and you can schedule your posts:
A few small SEO limitations hold Squarespace back from being #1 on this list. First, my XML sitemap pulled two versions of every page with and without a trailing slash”/.” This dual indexing may potentially result in SEO and duplicate content problems down the road. They didn’t have an easy fix the last time I checked.
Second, your site headlines become your meta titles, so be cautious when adding your headlines for SEO. You can read more in my whole Wix vs Squarespace review.
Other great features compensate for these drawbacks. Their ease of use is top-notch — sites are elementary to build with their editing tools. In-built analytics tools provide steady data on-site visitors if you are not using Google Analytics. Plus, it’s tough to go wrong with a beautifully-designed website for only $12/month.
Monthly prices range from $12/month for their Personal plan up to $40/month for their Online Store (Advanced) plan. Monthly prices are based on a one-year contract, and Squarespace includes a free domain. The Personal plan provides a free domain name, unlimited storage and bandwidth, free SSL, and 24/7 customer service.
Overall, if you are a small company that needs first-rate web design or a blogger that wants your content to appear great, Squarespace is a reliable option.
Best Free Website Builder (Free — $25/month)
Weebly powers over 530,000 domain names and is known as the simple site builder of choice for people without much technical experience. They offer a great deal of great features. If you are a blogger, you can use Weebly.com to pick a domain name and use their editor to add your own text, pictures, and content.
They also have a mobile program to track your website’s performance on the go. And email marketing tools let you send newsletters to your subscribers from within their tool.
They have a free plan which comes with 500 MB of storage, a free SSL certificate, and a domain with Weebly branding. You can use a custom domain with this plan but are made to get Weebly branding throughout your site. Additionally, the free plan only comes with chat and email support, but no phone support.
Weebly’s paid programs range from $5 to $25 per month. On the high end, their Business Strategy gets you innovative e-commerce performance, a free domainname, and $200 of Google ad credits.
Their e-commerce features include product options/variants, coupon codes, inventory management, a shipping calculator, shipping labels, and the ability to accept payments via Square and other suppliers.
The degree of customer support you receive is based on your subscription level. You can find assistance yourself in many locations, including their site, support center, community discussion, social media, and developer documentation. They also have live chat, email, and phone support.
If you’re searching for a simple website creator to get up and running, I suggest that you begin using Weebly.
Best Site Builder for Ecommerce ($29/month)
Shopify is a popular ecommerce platform used by over 800,000 online companies so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse due to their simple dashboard and integrations with thousands of program partners.
While not every site owner needs product-selling functionality, I added Shopify into the list because any small business could use them to install their site.
Have a salon for example.
With Shopify, not only could you set up a quick site including a site, a map of your location, contact info, and appointment scheduling (with an app), but you could also sell hair care products online. This creates not only a website but another online source of revenue for your company.
Shopify has a lot of features you’d come to expect from other tools on this list, including hosting, your own domain name, 70+ professional themes, a free SSL certificate, and promotion and SEO features.
They also offer mobile commerce, 100+ payment gateways, automated carrier shipping rates, automatic tax rates, and the full checkout experience. Plus, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and much more.
If you’re establishing a new website and think that you may choose to sell products online in the future, it’s better to begin with Shopify instead of another tool that does not take online shopping too.
They offer three plans ranging from $29/month to $299/month. The $29/month Basic Shopify Plan should give site owners everything they need, including a complete website, an internet store with unlimited products, blog features, 24/7 support, and more.
If you want to give Shopify a try, they offer a 14-day free trial with no credit card required.
Best For Professional Designers ($16 a month).
Some of its other key features include:
You can edit and add content to your live site.
Invite additional group members to collaborate on a single dashboard.
Add up to 100 pages to your site.
99.9% uptime guaranteed and SSL certificate.
Custom fonts available.
Create custom 404 pages.
Customer support via email, Webflow community forum, and help center.
Integration with Zapier lets you connect with tools such as Slack, MailChimp, and Asana.
You can add up to 3000 products on your site with eCommerce support.
Best WordPress Themes for Photography and Creative Websites ($279 one-time).
Flothemes is a business that offers customizable WordPress themes. These templates help you build sites inside of WordPress without the need for custom coding. It is powered by Flex block, a potent free stream page builder, providing limitless customization options.
All the templates and themes include premade designs and content blocks. You may also customize colors, fonts, the structure of the page, and more.
Flothemes help you build your website in a few steps, including:
Register a domain name and hosting service provider for your site. You can even check Flothemes cloud hosting services, starting at $26 a month.
Install WordPress.org and join it to your web site hosting. Fortunately, most hosting services offer a one-click WordPress setup.
Finally, select a theme for your site or portfolio.
You’ll be able to watch several how-to tutorials by Flothemes or contact the customer support team.
If you need help setting up the whole website, you can drop a message, and their staff will do everything for you.
Flothemes will help you set up your site for just $499-$1999. Besides setting up your site from the beginning, they also offer services like page loading speed optimization, SEO, styling, etc.. In addition, you get two screen sharing sessions of 45 minutes each with specialists and one SEO consultation call of 45 minutes. In general, you get six rounds of implementations.
Furthermore, Flothemes provides features like SSL implementation, WordPress installation, Typography, color scheme stylization, and more. You also get complete design freedom, SEO options, and a dashboard.
While their themes cost a one-time $279, Flothemes offers three pricing strategies for their site setup services, including:
Simple Installation Bundle: $499
Advanced setup packs: $999
Pro Installation packs: $1,999
The Easy Setup Package can help you skip the technical components and jump straight to adding content and personalizing your theme. It offers features like WordPress installation, site layout setup, theme setup, WordPress transfer, site launch, etc..
The Advanced Setup Package includes full assistance with site setup, styling & launching, site speed optimization & an SEO consultation. Additional features include typography & color scheme stylization, SSL implementation, speed optimization, etc..
Pro Setup Package includes all the features from the Advanced Setup Package along with the tailored mockup & implementation for your homepage.
Best Website Tool with Integrated CRM Tools
HubSpot is a top-notch CRM tool which also includes a full-featured CMS and website builder. Using their platform, you can create website pages, blog posts, landing pages either from scratch or using their pre-built templates.
Their drag-and-drop editor uses responsive design to help you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.
Unlike other tools on this list, HubSpot comes integrated with a wide assortment of marketing applications, including tools to manage email marketing, get found online, and capture, engage with and understand prospects.
For instance, when you make a webpage, you can add calls-to-action and forms that convert visitors into leads. Then, when you understand your traffic, you can dynamically create content unique to website visitors based on their location, device, language, traffic source, or any other detail you choose to capture in your HubSpot CRM.
This integrated marketing suite covers all parts of the customer lifecycle:
Forms, live chat, and conversational chatbots capture prospects.
Email advertising, retargeting, and messenger integrations send customized messages to your prospects.
Their contact builder, analytics tools, and record segmentation help you understand your prospects.
Personalized experiences, calls-to-action, and smart content turns leads into customers.
Overall, if you are looking for a website builder that also comes with a full-featured set of CRM and marketing tools, HubSpot is the best choice.
The World’s Most Popular CMS
Easiest Free Website Builder for Small Websites
Best Digital Marketing Website Builder for Local Firms
A Personalized Website with the Power of AI
Best for Large Online Stores
Great for Photographers and Artists
Best for startups that want to create bootstrapped sites
Best Website Builder for Agencies and Multilingual Websites
What is a Website Builder?
A website builder is a tool which allows anyone to manage a website and domain name without manual programming. In other words, a site builder is a tool or software program that will help you build a web site.
These tools help everyone from small companies and bloggers to news websites and ecommerce companies easily create websites in minutes.
How much does it cost to build a website?
Is Wix better than WordPress?
How much does a website cost monthly?
Does Google have a website builder?
Can I get a free website for my company?
There you have it — my list of the greatest website builders. Because there are 74 choices out there, I have condensed the list down to the top so that you can choose the option that is right for your business or online brand.
If you’re looking for the very best site builder overall, I recommend you begin with Wix.
For the best designs and templates, take a look at Squarespace.
If you will need an e-commerce site to sell products online, Shopify is a fantastic choice.
What website builder do you use?