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17 Best Site Builders: Wix, Squarespace, and More (2021)

Choosing the best website builder can be difficult, as there are 74 popular choices to select from.

In this guide, I ranked and reviewed the best website builders to make a web site based on price, reliability, web hosting services, technical support, site speed, SEO, features, ease of use, template design, and much more.

We will also compare:

The best website builders for small businesses.

The best free and cheap options.

Those with the best SEO.

The best platforms with online store capabilities.

The very best builders for agencies.

And the best options for photographers and artists.

What’s the Best Website Builder?

Using a website builder is a quick and easy way to build a presence for your brand or online business. These tools simplify your website management by combining domain registrationhosting, and website design into one platform.

If you are not too savvy with web design and development, you will want to go with an easy drag and drop editor.

The choice is up to you.

Here are my top picks for the best website builder to use this year.

Wix.

Best Site Builder for Small Business ($13/month)

Wix is the most popular website builder on the current market, with over 100 million users.

They have 500+ ready-to-use templates to design your site in any industry. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).

Their designs also look beautiful, with scroll effects, and innovative design features like animation and video backgrounds.

If you already have a domain name on GoDaddy or need to register one at Wix.com, they make it super easy. Additionally, if you want to add e-commerce to your website so you could sell online, plans begin a $20/month.

If you are a small company, I recommend Wix as the best online store builder. You don’t necessarily need a platform with more advanced options like BigCommerce and Shopify. Wix website owners that are looking to bring an e-commerce store can get these great new features.

Wix is the most user-friendly site tool on the market. You can almost always customize the look and feel of your site with no programming knowledge.

They also have a tool called Artificial Design Intelligence (ADI) — the first artificial intelligence website builder. Wix ADI learns about your site and uses that information to design a website tailored to your precise needs.

This tool leverages AI choosing from countless combinations of pictures, text, designs, and contact forms.

Finally, if you’re seeking the best site builder for small businesses, Wix is your very best option.

Read my whole Wix review for more in-depth analysis.

Get started with Wix.

Best Modern Website Builder with Free Plans (free — $3.49/mo)

Zyro is a website builder with a mission to assist local businesses to tell their unique stories on the web.

Overall, they are best known for speed and simplicity.

With Zyro, you can create a company site quickly and easily with no coding required. Your website also loads fast because of its light framework and looks great on all devices.

With a powerful set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop tool, mobile-readiness, and more than one million stock images to choose from.

One of their standout features is their AI Content Generator, which provides SEO-friendly content ideas based on your industry and specific business type.

To begin with this tool, you pick your type of business, then write 2-3 sentences describing your brand and circumstance. Then you correct your AI settings and customize them based on duration, experience, and creativity level. Lastly, you click on the Create button and see your distinctively created content.

Since content creation is a challenge for many site owners, this tool creates new paragraphs for you which can rank better in search and increase conversion rates.

Another excellent features include:

Built-in search engine optimization tools to increase your search rankings.

A free SSL certificate and custom domains.

An AI-driven logo and slogan manufacturer.

24/7 customer support via email and live chat.

AI heatmaps to improve website conversions and predict visitor behavior.

Mobile-optimized, fast-loading website layouts.

Free website design templates for different industries like creative services, startups, fashion brands, wellness companies, bakeries, and more.

Zyro offers three primary pricing programs — a free plan, a mid-tier”Basic” program at $1.99/month, and their high-tier”Unleashed” plan at $3.49/month.

Their free program does not include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.

Next, their “Basic” plan permits you to connect your own domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools like Google Tag Manager, Google Analytics, and Facebook pixels. This is a very popular plan that’s most suitable for small and medium-sized companies.

Finally, their “Unleashed” program provides every Zyro attribute and gives unlimited storage and bandwidth. At such an affordable price of $3.49/month, it makes sense to go for this program and enjoy the unlimited features if you’re planning to get a lot of content on your site.

Overall, Zyro is ideal for small businesses looking to create and grow a site fast, save money on writing and logo-making with their AI tools, rank higher on search engines, and increase conversion rates with high-quality, mobile-friendly design templates.

You can get started with Zyro free of charge to test out their platform, then upgrade to a paid program when you are ready to grow your internet business.

Get started with Zyro and start building your site today.

Best Website Design for Personal Sites ($12/month)

When I think of Squarespace, my mind goes right to their beautifully designed home page. They truly know how to create beautiful, high-quality websites that look great for both small businesses and personal websites alike.

With over 100 design templates to choose from, they lead the pack when it comes to design. Squarespace templates appear excellent down to every detail. The fonts, color schemes, and vision all mesh perfectly for any site.

Besides design, their platform is great for bloggers. I tested out their WYSIWYG blog editor, and it’s very intuitive.

You drag elements like pictures, headings, and text on the page and position it where you would like. They also offer multiple user permissions, Google AMP functionality, and you can schedule your posts:

A few small search engine optimization limits hold Squarespace back from being #1 on this list. First, my XML sitemap pulled in two versions of each page with and without a trailing slash”/.” This double indexing may potentially lead to SEO and duplicate content issues later on. They didn’t have an easy fix the last time I checked.

Secondly, your site headlines become your meta titles, so be cautious when incorporating your headlines for SEO. You can read more in my full Wix vs Squarespace review.

Other great features compensate for these drawbacks. Their ease of use is topnotch — sites are elementary to assemble with their editing tools. In-built analytics tools provide continuous data onsite traffic if you are not using Google Analytics. Plus, it’s hard to go wrong with a beautifully-designed website for only $12/month.

Monthly prices range from $12/month for their Personal plan up to $40/month for their Online Store (Advanced) plan. Monthly prices are based on a one-year contract, and Squarespace includes a free domain. The Personal program provides a free domain name, unlimited bandwidth and storage, free SSL, and 24/7 customer service.

Overall, if you are a small company that needs first-rate web design or a blogger that wants your articles to look great, Squarespace is a reliable option.

Best Free Website Builder (Free — $25/month)

Weebly powers over 530,000 domains and is called the easy website builder of choice for people without much technical experience. They offer a lot of great features. If you’re a blogger, you can use Weebly.com to pick a domain name and use their editor to add your own text, pictures, and content.

They also have a mobile app to keep track of your site’s functionality on the go. And email marketing tools allow you to send newsletters to your subscribers from within their tool.

They have a free plan which comes with 500 MB of storage, a free SSL certificate, and a domain name with Weebly branding. You can use a custom domain with this plan but are forced to get Weebly branding throughout your website. Additionally, the free plan only includes email and chat support, but no phone support.

Weebly’s paid programs vary from $5 to $25 per month. On the high end, their Business Plan gets you innovative e-commerce functionality, a free domainname, and $200 of Google ad credits.

Their e-commerce features include product options/variants, coupon codes, inventory management, a shipping calculator, shipping labels, and the ability to accept payments through Square and other providers.

The degree of customer support you get is based on your subscription level. You’ll find assistance yourself in many locations, including their blog, service center, community forum, social networking, and developer documentation. They also have live chat, email, and telephone support.

If you are searching for a simple site creator to get up and running, I recommend you get started with Weebly.

Best Website Builder for Ecommerce ($29/month)

Shopify is a popular ecommerce platform used by over 800,000 online companies so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse because of their simple dashboard and integrations with thousands of program partners.

While not every website owner needs product-selling functionality, I added Shopify to the list because any small business could use them to set up their site.

Take a salon for instance.

With Shopify, not only could you set up a quick website including a site, a map of your location, contact info, and appointment scheduling (with an app), but you could also sell hair care products online. This creates not only a website but another online source of revenue for your company.

Shopify has a great deal of features you’d come to expect from other tools on this listing, including hosting, your own domain name, 70+ professional themes, a free SSL certificate, and marketing and SEO features.

They also offer mobile commerce, 100+ payment gateways, automated carrier shipping rates, automatic tax rates, and the complete checkout experience. Besides, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and more.

If you’re establishing a new website and believe that you may choose to sell products online in the future, it is better to get started with Shopify instead of another instrument that does not take online shopping too.

They offer three plans ranging from $29/month to $299/month. The $29/month Basic Shopify Plan should give site owners everything they want, including a complete website, an internet store with unlimited products, blog features, 24/7 support, and more.

If you want to give Shopify a try, they offer a 14-day free trial with no credit card required.

Best For Professional Designers ($16 per month).

Some of its other key features include:

You can add and edit content to your live site.

Invite other team members to collaborate on a single dash.

Add up to 100 pages to your site.

99.9% uptime guaranteed and SSL certificate.

Automated backup.

Custom fonts available.

Create custom 404 pages.

Customer support through email, Webflow community forum, and help centre.

Integration with Zapier enables you to connect with tools like Slack, MailChimp, and Asana.

You can add up to 3000 products on your site with eCommerce support.

Finest WordPress Themes for Photography and Creative Websites ($279 one-time).

Flothemes is a company that offers customizable WordPress themes. These templates help you build websites inside of WordPress with no need for custom coding. It’s powered by Flex block, a powerful free stream page builder, providing limitless customization choices.

All the templates and themes include premade designs and content blocks. You can also customize colors, fonts, the structure of the page, and more.

Flothemes help you build your website in a few measures, including:

Register a domain name and hosting service provider for your site. You can also check Flothemes cloud hosting services, starting at $26 per month.

Install WordPress.org and join it to your website hosting. Fortunately, most hosting services offer a one-click WordPress setup.

Finally, select a theme for your website or portfolio.

You’ll be able to watch several how-to tutorials by Flothemes or contact the customer care team.

If you need assistance setting up the whole site, you can drop a message, and their team will do everything for you.

Flothemes can help you set up your site for only $499-$1999. Besides setting up your site from the beginning, they also offer services like page load speed optimization, SEO, styling, etc.. In addition, you get two screen sharing sessions of 45 minutes each with experts and one SEO consultation call of 45 minutes. All in all, you get six rounds of implementations.

Furthermore, Flothemes provides features like SSL implementation, WordPress setup, Typography, color scheme stylization, and more. You also get complete design freedom, SEO options, and a dashboard.

Pricing:

While their themes cost a one-time $279, Flothemes offers three pricing plans for their site setup services, including:

Simple Installation Bundle: $499

Advanced setup packs: $999

Pro Setup packages: $1,999

The Easy Setup Package helps you skip the technical parts and jump straight to adding content and personalizing your motif. It provides features like WordPress installation, site layout setup, theme setup, WordPress transfer, website launch, etc..

The Advanced Setup Package includes full assistance with website setup, styling & launching, site speed optimization & an search engine optimization consultation. Additional features include typography & colour scheme stylization, SSL implementation, speed optimization, etc..

Pro Installation Package contains all the features from the Advanced Setup Package together with the tailored mockup & implementation for your homepage.

Best Site Tool with Integrated CRM Tools

HubSpot is a topnotch CRM tool which also has a full-featured CMS and website builder. Using their platform, you can create website pages, blog posts, landing pages from scratch or using their pre-built templates.

Their drag-and-drop editor uses responsive design that will assist you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.

Unlike other tools on this listing, HubSpot comes integrated with a broad range of marketing software, including tools to manage email advertising, get found online, and catch, engage with and understand leads.

By way of instance, when you create a webpage, you may add calls-to-action and forms that convert visitors into prospects. Then, when you understand your visitors, you can dynamically create content unique to website visitors based on their location, device, speech, traffic origin, or any other detail you choose to catch in your HubSpot CRM.

This integrated marketing suite covers all parts of the customer lifecycle:

Types, live chat, and conversational chatbots capture prospects.

Email marketing, retargeting, and messenger integrations send personalized messages to your leads.

Their contact builder, analytics tools, and list segmentation help you understand your own prospects.

Personalized experiences, calls-to-action, and smart content turns leads into clients.

Overall, if you are seeking a website builder that also comes with a full-featured pair of CRM and marketing tools, HubSpot is your best choice.

The World’s Most Popular CMS

Easiest Free Website Builder for Small Websites

Best Digital Marketing Website Builder for Local Firms

A Personalized Website with the Power of AI

Best for Large Online Stores

Great for Photographers and Artists

Best for startups that want to create bootstrapped websites

Best Website Builder for Agencies and Multilingual Websites

What is a Website Builder?

A website builder is a tool that allows anyone to manage a website and domain name without manual programming. In other words, a site builder is a tool or software application that will assist you build a web site.

In the old days of the web, programmers needed to understand HTML and CSS to create a website. Today, if you want to code a website, there is a steep learning curve — you need to have extensive knowledge of JavaScript and PHP. Not so with website builders.

These tools assist everyone from small companies and bloggers to news websites and ecommerce businesses easily create sites in minutes.

How much does it cost to build a website?

Is Wix better than WordPress?

How much does a website cost monthly?

Does Google have a website builder?

Can I get a free website for my business?

There you have it — my list of the greatest website builders. As there are 74 options out there, I’ve condensed the list down to the top so you can choose the option that’s right for your business or online brand.

If you’re looking for the best site builder overall, I recommend you get started with Wix.

For the best designs and templates, check out Squarespace.

If you need an e-commerce website to sell products online, Shopify is a fantastic choice.

What website builder do you use?