Online website maker

17 Best Website Builders: Wix, Squarespace, and More (2021)

Choosing the best site builder can be difficult, as there are 74 popular choices to choose from.

In this guide, I rated and reviewed the best website builders to create a website based on price, reliability, web hosting services, technical support, site speed, SEO, features, ease of use, template design, and much more.

We’ll also compare:

The ideal website builders for small businesses.

The best free and affordable options.

Those with the best SEO.

The top platforms with online store capabilities.

The top builders for agencies.

And the best choices for photographers and artists.

What is the Best Website Builder?

Using a website builder is a quick and effortless way to build a presence for your brand or internet business. These tools simplify your site management by combining domain registration, hosting, and site design into one stage.

If you are not too savvy with web design and development, you will want to go with an easy drag and drop editor.

The choice is up to you.

Here are my top picks for the best site builder to use this year.

Wix.

Best Website Builder for Small Business ($13/month)

Wix is the most popular website builder available on the current market, with over 100 million users.

They have 500+ ready-to-use templates to design your site in any industry. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).

Their designs also appear beautiful, with scroll effects, and advanced design features like animation and video backgrounds.

If you already have a domain name on GoDaddy or need to register one at Wix.com, they make it super simple. Also, if you want to add e-commerce to your website so that you can sell online, plans start a $20/month.

If you are a small business, I recommend Wix as the best online store builder. You don’t necessarily require a platform with more advanced options like BigCommerce and Shopify. Wix website owners that want to add an e-commerce store can find these great new features.

Wix is the most user-friendly website tool on the market. You can almost always customize the appearance and feel of your site with no coding knowledge.

They also have a tool named Artificial Design Intelligence (ADI) — the first artificial intelligence website builder. Wix ADI learns on your site and uses that information to design a website tailored to your specific needs.

This tool leverages AI selecting from countless combinations of images, text, layouts, and contact forms.

Finally, if you’re seeking the best site builder for small businesses, Wix is your best choice.

Read my full Wix review for more in-depth analysis.

Get started with Wix.

Greatest Modern Website Builder with Free Plans (free — $3.49/mo)

Zyro is a website builder with a mission to help local companies to tell their unique stories online.

Overall, they are best known for speed and simplicity.

With Zyro, you may make a company site fast and easily with no coding required. Your website also loads fast due to its light framework and looks great on all devices.

With a strong set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop grid tool, mobile-readiness, and over one million stock images to choose from.

One of the standout features is their AI Content Generator, which provides SEO-friendly content ideas based on your industry and specific business type.

To begin with this tool, you choose your type of business, then write 2-3 sentences describing your brand and context. You then adjust your AI settings and customize them based on duration, expertise, and creativity degree. Last, you click on the Generate button and see your uniquely generated content.

Since content creation is a challenge for many site owners, this tool creates new paragraphs for you which can rank better in search and increase conversion rates.

Some other excellent features include:

Built-in search engine optimization tools to increase your search rankings.

A free SSL certificate and custom domains.

An AI-driven logo and slogan maker.

24/7 customer support via email and live chat.

AI heatmaps to increase website conversions and predict visitor behaviour.

Mobile-optimized, fast-loading website designs.

Free website design templates for various industries like creative services, startups, fashion brands, health companies, bakeries, and much more.

Zyro offers three primary pricing plans — a free plan, a mid-tier”Basic” plan at $1.99/month, and their high-tier”Unleashed” program at $3.49/month.

Their free program doesn’t include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.

Next, their “Basic” program permits you to connect your own domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools such as Google Tag Manager, Google Analytics, and Facebook pixels. This is a very popular plan that is most acceptable for small and medium-sized companies.

Finally, their “Unleashed” plan provides every Zyro feature and gives unlimited bandwidth and storage. At this affordable price of $3.49/month, it is sensible to go with this program and enjoy the unlimited features if you plan to get a great deal of content on your website.

Overall, Zyro is ideal for small businesses seeking to create and grow a site quickly, save money on composing and logo-making using their AI tools, rank high on search engines, and increase conversion rates with high-quality, mobile-friendly design templates.

You can begin with Zyro for free to test out their platform, then upgrade to a paid program when you are ready to grow your internet business.

Get started with Zyro and begin building your website today.

Best Website Design for Personal Sites ($12/month)

When I think of Squarespace, my mind goes right to their beautifully designed home page. They truly know how to create beautiful, high-quality websites that look great for both small businesses and personal websites alike.

With over 100 design templates to choose from, they lead the pack when it comes to design. Squarespace templates look excellent down to every detail. The fonts, color schemes, and vision all mesh perfectly for any website.

Besides design, their platform is great for bloggers. I tested out their WYSIWYG blog editor, and it’s very intuitive.

You drag elements like pictures, headings, and text on the page and position it where you would like. They also offer multiple user permissions, Google AMP performance, and you can schedule your articles:

A few small SEO limitations hold Squarespace back from being #1 on this list. To begin with, my XML sitemap pulled in two versions of every page with and without a trailing slash”/.” This dual indexing may potentially result in SEO and duplicate content issues later on. They didn’t have a simple fix the last time I checked.

Second, your blog headlines become your meta names, so be cautious when adding your headlines for SEO. You can read more in my full Wix vs Squarespace review.

Other great features compensate for these drawbacks. Their ease of use is topnotch — sites are elementary to build with their editing tools. In-built analytics tools provide continuous data onsite traffic if you are not using Google Analytics. Plus, it’s tough to go wrong with a beautifully-designed site for just $12/month.

Monthly costs range from $12/month for their private plan up to $40/month for their Online Store (Advanced) plan. Monthly prices are based on a one-year contract, and Squarespace includes a free domain. The Personal program provides a free domain name, unlimited bandwidth and storage, free SSL, and 24/7 customer support.

In general, if you’re a small business that needs first-rate web design or a blogger who wants your articles to look great, Squarespace is a reliable option.

Best Free Website Builder (Free — $25/month)

Weebly powers over 530,000 domains and is known as the simple site builder of choice for people without much technical expertise. They offer a great deal of great features. If you are a blogger, you can use Weebly.com to select a domain name and use their editor to add your text, images, and articles.

They also have a mobile program to keep track of your site’s performance on the go. And email marketing tools allow you to send newsletters to your subscribers from inside their tool.

They have a free program which includes 500 MB of storage, a free SSL certificate, and a domain name with Weebly branding. You can use a custom domain with this plan but are made to have Weebly branding throughout your site. Also, the free program only comes with chat and email support, but no phone service.

Weebly’s paid programs vary from $5 to $25 per month. On the high end, their Business Plan gets you innovative e-commerce functionality, a free domain, and $200 of Google ad credits.

Their e-commerce features include product options/variants, coupon codes, inventory management, a shipping calculator, shipping labels, and the ability to accept payments via Square and other suppliers.

The level of customer support you receive is based on your subscription level. You’ll find assistance yourself in many areas, including their site, support center, community forum, social networking, and programmer documentation. They also have live chat, email, and telephone support.

If you’re looking for a simple website creator to get up and running, I recommend you get started using Weebly.

Best Site Builder for Ecommerce ($29/month)

Shopify is a favorite ecommerce platform used by over 800,000 online companies so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse because of their simple dashboard and integrations with thousands of program partners.

While not every site owner needs product-selling functionality, I added Shopify to the list because any small business could use them to set up their website.

Have a salon for example.

With Shopify, not only could you set up a quick site including a blog, a map of your location, contact information, and appointment scheduling (with an app), but you might also sell hair care products online. This creates not only a website but another online source of revenue for your business.

Shopify has a great deal of features you’d come to expect from other tools on this listing, including hosting, your own domain name, 70+ professional topics, a free SSL certificate, and marketing and SEO features.

They also supply mobile commerce, 100+ payment gateways, automated carrier shipping rates, automatic tax rates, and the complete checkout experience. Plus, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and more.

If you’re establishing a new website and think that you may choose to sell products online in the future, it is better to begin with Shopify rather than another tool that doesn’t take online shopping as seriously.

They offer three plans ranging from $29/month to $299/month. The $29/month Fundamental Shopify Plan should give site owners everything they need, including a complete website, an internet store with unlimited products, blog features, 24/7 support, and more.

If you want to give Shopify a try, they offer a 14-day free trial with no credit card required.

Best For Professional painters ($16 a month).

Some of its other Important features include:

You can add and edit content to your live site.

Invite other group members to collaborate on a single dash.

Add up to 100 pages to your website.

99.9% uptime guaranteed and SSL certificate.

Automated backup.

Custom fonts available.

Create custom 404 pages.

Customer support via email, Webflow community forum, and help center.

Integration with Zapier lets you connect with tools like Slack, MailChimp, and Asana.

You can add up to 3000 products on your site with eCommerce support.

Finest WordPress Themes for Photography and Creative Websites ($279 one-time).

Flothemes is a company that provides customizable WordPress themes. These templates help you build websites inside of WordPress with no need for custom coding. It is powered by Flex block, a powerful free stream page builder, providing limitless customization choices.

All of the templates and themes include premade layouts and content blocks. You may also customize colors, fonts, the structure of the page, and more.

Flothemes help you build your website in a few steps, including:

Register a domain name and hosting service provider for your site. You can also check Flothemes cloud hosting services, starting at $26 per month.

Install WordPress.org and connect it to your website hosting. Luckily, most hosting services provide a one-click WordPress setup.

Finally, pick a theme for your site or portfolio.

You can watch several how-to tutorials by Flothemes or contact the customer support team.

If you need help setting up the whole website, you can drop a message, and their team will do everything for you.

Flothemes will allow you to set up your site for just $499-$1999. Besides setting up your website from the start, they also offer services like page load speed optimization, SEO, styling, etc.. Plus, you get two display sharing sessions of 45 minutes each with specialists and one SEO consultation call of 45 minutes. All in all, you get six rounds of implementations.

Additionally, Flothemes provides features like SSL implementation, WordPress installation, Typography, color scheme stylization, and more. You also find complete design freedom, SEO options, and a dash.

Pricing:

While their themes cost a one-time $279, Flothemes offers three pricing plans for their website setup services, including:

Simple Setup Package: $499

Advanced setup packages: $999

Pro Setup packages: $1,999

The Simple Setup Package can help you skip the technical components and jump directly to adding content and personalizing your motif. It provides features like WordPress installation, site layout setup, theme setup, WordPress transfer, site launching, etc..

The Advanced Setup Package incorporates full assistance with website setup, styling & launching, site speed optimization & an search engine optimization consultation. Additional features include typography & color scheme stylization, SSL implementation, speed optimization, etc..

Pro Installation Package includes all of the features from the Advanced Setup Package along with the tailored mockup & execution for your homepage.

Best Site Tool with Integrated CRM Tools

HubSpot is a top-notch CRM tool that also has a full-featured CMS and website builder. Using their platform, it is possible to create website pages, blog posts, landing pages from scratch or with their pre-built templates.

Their drag-and-drop editor uses responsive design that will help you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.

Unlike other tools on this listing, HubSpot comes integrated with a broad assortment of marketing software, including tools to manage email marketing, get found online, and capture, engage with and understand prospects.

By way of example, when you make a webpage, you may add calls-to-action and forms that convert visitors into leads. Then, when you know your traffic, you can dynamically create content unique to site visitors based on their location, device, language, traffic origin, or some other detail you choose to capture in your HubSpot CRM.

This integrated marketing suite covers all parts of the customer lifecycle:

Types, live chat, and conversational chatbots capture leads.

Email marketing, retargeting, and messenger integrations send customized messages to your leads.

Their contact builder, analytics tools, and record segmentation help you understand your own leads.

Personalized experiences, calls-to-action, and smart content turns leads into clients.

Overall, if you are looking for a website builder that also includes a full-featured pair of CRM and marketing tools, HubSpot is your best choice.

The World’s Most Popular CMS

Easiest Free Website Builder for Small Websites

Best Digital Marketing Website Builder for Local Firms

A Personalized Website with the Power of AI

Best for Large Online Stores

Great for Photographers and Artists

Best for startups that want to make bootstrapped websites

Best Website Builder for Agencies and Multilingual Websites

What is a Website Builder?

A website builder is a tool that allows anyone to manage a website and domain name without manual programming. In other words, a site builder is a tool or software program that will help you build a web site.

In the old days of the net, programmers needed to know HTML and CSS to create a website. Today, if you wish to code a website, there’s a steep learning curve — you need to have extensive knowledge of JavaScript and PHP. Not so with site builders.

These tools assist everyone from small companies and bloggers to news sites and ecommerce businesses easily create sites in minutes.

How much does it cost to build a website?

Is Wix better than WordPress?

How much does a website cost monthly?

Does Google have a site builder?

Can I get a free site for my company?

There you have it — my list of the top website builders. As there are 74 options out there, I’ve condensed the list down to the very best so that you may choose the option that is right for your small business or online brand.

If you are looking for the very best site builder overall, I recommend you get started with Wix.

For the best designs and templates, take a look at Squarespace.

If you will need an e-commerce site to sell products online, Shopify is a fantastic choice.

What site builder do you use?