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17 Best Website Builders: Wix, Squarespace, and More (2021)

Picking the best site builder can be hard, because there are 74 popular options to select from.

In this guide, I ranked and reviewed the best website builders to make a website based on cost, reliability, web hosting solutions , technical support, website speed, SEO, features, ease of use, template design, and more.

We’ll also compare:

The ideal website builders for small businesses.

The ideal free and affordable options.

The ones with the best SEO.

The top platforms with online shop capabilities.

The top builders for agencies.

And the best choices for photographers and artists.

What is the Best Website Builder?

Using a site builder is a fast and easy way to build a presence for your brand or online business. These tools simplify your website management by combining domain registrationhosting, and site design into one stage.

If you’re not too savvy with web design and development, you will want to go with a simple drag and drop editor.

The choice is up to you.

Here are my top picks for the best website builder to use this season.

Wix.

Best Website Builder for Small Business ($13/month)

Wix is the most popular website builder on the market, with over 100 million consumers.

They have 500+ ready-to-use templates to design your site in any industry. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).

Their designs also look beautiful, with scroll effects, and advanced design features like video and animation backgrounds.

In case you already have a domain name on GoDaddy or need to register one at Wix.com, they make it super simple. Additionally, if you want to add e-commerce to your website so that you can sell online, plans begin a $20/month.

If you are a small business, I recommend Wix as the best online store builder. You don’t necessarily require a platform with more advanced options like BigCommerce and Shopify. Wix website owners that are looking to add an e-commerce store can get these great new features.

Wix is the most user-friendly website tool on the market. You can almost always customize the appearance and feel of your website with no coding knowledge.

They also have a tool called Artificial Design Intelligence (ADI) — the first artificial intelligence site builder. Wix ADI learns on your site and uses that information to design a website tailored to your specific needs.

This tool leverages AI selecting from billions of combinations of images, text, layouts, and contact forms.

Ultimately, if you’re seeking the best website builder for small businesses, Wix is your very best option.

Read my whole Wix review for more in-depth analysis.

Get started with Wix.

Best Modern Website Builder with Free Plans (free — $3.49/mo)

Zyro is a website builder with a mission to assist local companies to tell their unique stories on the web.

Overall, they are famous for simplicity and speed.

With Zyro, you can create a business site fast and easily with no programming required. Your website also loads fast due to the light frame and looks great on all devices.

With a powerful set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop tool, mobile-readiness, and over one million stock images to choose from.

One of the standout features is their AI Content Generator, which offers SEO-friendly content ideas based on your industry and specific business type.

To begin with this tool, you pick your type of business, then write 2-3 paragraphs describing your brand and context. You then adjust your AI settings and customize them based on length, experience, and creativity degree. Lastly, you click on the Generate button and see your distinctively created content.

Since content creation is a challenge for many site owners, this tool creates new paragraphs for you which can rank better in search and increase conversion rates.

Some other excellent features include:

Built-in search engine optimization tools to improve your search rankings.

A free SSL certificate and custom domain names.

An AI-driven logo and slogan manufacturer.

24/7 customer support via email and live chat.

AI heatmaps to improve website conversions and predict visitor behavior.

Mobile-optimized, fast-loading website designs.

Free website design templates for various industries like creative agencies, startups, fashion brands, health companies, bakeries, and more.

Zyro offers three main pricing programs — a free plan, a mid-tier”Basic” plan at $1.99/month, and their high-tier”Unleashed” program at $3.49/month.

Their free program does not include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.

Their “Basic” plan allows you to connect your own domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools like Google Tag Manager, Google Analytics, and Facebook pixels. This is a really popular plan that’s most acceptable for small and medium-sized businesses.

Finally, their “Unleashed” plan provides every Zyro attribute and provides unlimited bandwidth and storage. At this affordable price of $3.49/month, it is sensible to go for this program and enjoy the unlimited features if you’re planning to have a great deal of content on your site.

Overall, Zyro is best for small businesses looking to create and grow a site fast, save money on composing and logo-making with their AI tools, rank high on search engines, and increase conversion rates with high-quality, mobile-friendly design templates.

You can begin with Zyro for free to check out their platform, then upgrade to a paid program when you are ready to grow your online business.

Get started with Zyro and begin building your site today.

Best Website Design for Personal Sites ($12/month)

When I think of Squarespace, my mind goes right for their beautifully designed home page. They truly know how to make beautiful, high-quality websites that look great for both small businesses and personal websites alike.

With over 100 design templates to choose from, they lead the pack when it comes to design. Squarespace templates look excellent down to every detail. The fonts, color schemes, and imagery all mesh flawlessly for any site.

Besides design, their platform is wonderful for bloggers. I tested out their WYSIWYG blog editor, and it is very intuitive.

You drag elements like images, headings, and text onto the page and place it where you would like. They also offer multiple user permissions, Google AMP performance, and you can schedule your articles:

A few small SEO limits hold Squarespace back from being #1 on this list. To begin with, my XML sitemap pulled two versions of every page with and without a trailing slash”/.” This dual indexing could potentially lead to SEO and duplicate content issues down the road. They didn’t have a simple fix the last time I checked.

Secondly, your blog headlines become your meta names, so be careful when adding your headlines for SEO. You can read more in my full Wix vs Squarespace review.

Other great features make up for these drawbacks. Their ease of use is topnotch — websites are elementary to assemble with their editing tools. In-built analytics tools provide continuous data on-site visitors if you’re not using Google Analytics. Plus, it’s hard to go wrong with a beautifully-designed site for only $12/month.

Monthly costs range from $12/month for their private plan up to $40/month for their Online Store (Advanced) plan. Monthly prices are based on a one-year contract, and Squarespace includes a free domain. The Personal program provides a free domain name, unlimited storage and bandwidth, free SSL, and 24/7 customer support.

Overall, if you’re a small company that needs first-rate web design or a blogger who wants your content to look great, Squarespace is a reliable choice.

Best Free Website Builder (Free — $25/month)

Weebly powers over 530,000 domains and is called the easy website builder of choice for people without much technical expertise. They offer a great deal of great features. If you’re a blogger, you can use Weebly.com to select a domain name and use their editor to add your own text, images, and content.

They also have a mobile app to track your website’s functionality on the go. And email marketing tools let you send newsletters to your subscribers from inside their tool.

They have a free program which includes 500 MB of storage, a free SSL certificate, and a domain with Weebly branding. You can use a custom domain with this plan but are forced to get Weebly branding throughout your website. Also, the free plan only includes email and chat support, but no phone service.

Weebly’s paid programs vary from $5 to $25 per month. On the high end, their Business Strategy gets you advanced e-commerce performance, a free domain, and $200 of Google ad credits.

Their e-commerce features include product options/variants, coupon codes, inventory management, a shipping calculator, shipping labels, and the ability to accept payments via Square and other suppliers.

The degree of customer support you receive is based on your subscription level. You’ll find assistance yourself in several areas, including their blog, service center, community forum, social media, and programmer documentation. They also have live chat, email, and phone support.

If you’re looking for a simple site creator to get up and running, I recommend you get started with Weebly.

Best Website Builder for Ecommerce ($29/month)

Shopify is a favorite ecommerce platform used by over 800,000 online companies so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse due to their simple dashboard and integrations with thousands of app partners.

While not every site owner needs product-selling functionality, I added Shopify into the list because almost any small business could use them to set up their site.

Take a salon for instance.

With Shopify, not only could you set up a quick website including a site, a map of your location, contact info, and appointment scheduling (with an app), but you might also sell hair care products online. This creates not only a website but another online source of revenue for your company.

Shopify has a great deal of features you’d come to expect from other tools on this listing, including hosting, your own domain name, 70+ specialist themes, a free SSL certificate, and promotion and SEO features.

They also supply mobile commerce, 100+ payment gateways, automatic carrier shipping rates, automated tax rates, and the full checkout experience. Besides, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and much more.

If you’re establishing a new website and think that you may want to sell products online in the future, it is far better to get started with Shopify instead of another tool that does not take online shopping as seriously.

They offer three plans ranging from $29/month to $299/month. The $29/month Basic Shopify Plan should give website owners everything they need, including a full website, an online store with unlimited products, blog features, 24/7 support, and more.

If you want to give Shopify a try, they give a 14-day free trial with no credit card required.

Best For Professional painters ($16 per month).

Some of its other key features include:

You can add and edit content to your live site.

Invite additional group members to collaborate on a single dashboard.

Add up to 100 pages to your website.

99.9% uptime guaranteed and SSL certificate.

Automated backup.

Custom fonts available.

Create custom 404 pages.

Customer support through email, Webflow community forum, and help center.

Integration with Zapier lets you connect with tools like Slack, MailChimp, and Asana.

You can add up to 3000 products on your website with eCommerce support.

Finest WordPress Themes for Photography and Creative Websites ($279 one-time).

Flothemes is a company that offers customizable WordPress themes. These templates help you build websites inside of WordPress without the need for custom coding. It’s powered by Flex block, a potent free stream page builder, providing limitless customization choices.

All of the templates and themes come with premade layouts and content blocks. You may also customize colors, fonts, the structure of the page, and more.

Flothemes help you build your website in a few measures, including:

Register a domain name and hosting service provider for your website. You can even check Flothemes cloud hosting services, starting at $26 per month.

Install WordPress.org and connect it to your website hosting. Fortunately, most hosting services offer a one-click WordPress installation.

Finally, select a theme for your site or portfolio.

You can see several how-to tutorials by Flothemes or contact the customer support team.

If you need help setting up the whole website, you can drop a message, and their staff will do everything for you.

Flothemes will help you set up your site for just $499-$1999. Besides setting up your site from the start, they also offer services like page loading speed optimization, SEO, styling, etc.. Plus, you get two screen sharing sessions of 45 minutes each with specialists and one SEO consultation call of 45 minutes. All in all, you get six rounds of implementations.

Furthermore, Flothemes provides features like SSL implementation, WordPress installation, Typography, color scheme stylization, and much more. You also find complete design freedom, SEO options, and a dash.

Pricing:

While their themes cost a one-time $279, Flothemes offers three pricing strategies for their website setup services, including:

Simple Installation Bundle: $499

Advanced setup packages: $999

Pro Installation packs: $1,999

The Easy Setup Package can help you skip the technical parts and jump directly to adding content and personalizing your theme. It offers features like WordPress installation, site layout setup, theme installation, WordPress transfer, website launching, etc..

The Advanced Setup Package includes full assistance with website setup, styling & launch, site speed optimization & an search engine optimization consultation. Additional features include typography & color scheme stylization, SSL implementation, speed optimization, etc..

Pro Installation Package includes all the features from the Advanced Setup Package along with the tailored mockup & implementation for your homepage.

Best Website Tool with Integrated CRM Tools

HubSpot is a top-notch CRM tool which also has a full-featured CMS and website builder. Using their platform, it is possible to create website pages, blog posts, landing pages either from scratch or using their pre-built templates.

Their drag-and-drop editor uses responsive design to assist you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.

Unlike other tools on this listing, HubSpot comes integrated with a wide assortment of marketing applications, including tools to manage email marketing, get found online, and catch, engage with and understand prospects.

For instance, when you make a webpage, you can add calls-to-action and forms that convert visitors into prospects. Then, when you understand your traffic, you can dynamically create content unique to website visitors based on their location, device, speech, traffic source, or any other detail you choose to capture in your HubSpot CRM.

This integrated marketing suite covers all parts of the customer lifecycle:

Types, live chat, and conversational chatbots capture prospects.

Email advertising, retargeting, and messenger integrations send personalized messages to your leads.

Their contact report builder, analytics tools, and record segmentation help you understand your leads.

Personalized experiences, calls-to-action, and smart content turns leads into clients.

Overall, if you are seeking a site builder that also includes a full-featured pair of CRM and marketing tools, HubSpot is your best choice.

The World’s Most Popular CMS

Easiest Free Website Builder for Small Sites

Best Digital Marketing Website Builder for Local Firms

A Personalized Website with the Power of AI

Best for Enormous Online Stores

Great for Photographers and Artists

Best for startups that want to create bootstrapped websites

Best Website Builder for Agencies and Multilingual Websites

What is a Website Builder?

A website builder is a tool that allows anyone to manage a site and domain name without manual coding. In other words, a site builder is a tool or software program to help you build a web site.

In the old days of the net, programmers needed to know HTML and CSS to make a website. Today, if you want to code a site, there’s a steep learning curve — you need to have extensive knowledge of JavaScript and PHP. Not so with website builders.

These tools help everyone from small companies and bloggers to information sites and ecommerce companies easily create sites in minutes.

How much does it cost to build a website?

Is Wix better than WordPress?

How much does a website cost monthly?

Does Google have a website builder?

Can I get a free website for my company?

There you have it — my list of the greatest website builders. Because there are 74 options out there, I’ve condensed the list down to the top so that you may choose the option that’s perfect for your business or online brand.

If you are looking for the very best site builder overall, I recommend you get started using Wix.

For the best designs and templates, check out Squarespace.

If you need an e-commerce site to sell products online, Shopify is a good choice.

What website builder do you use?