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17 Best Site Builders: Wix, Squarespace, and More (2021)

Picking the best site builder can be difficult, as there are 74 popular options to select from.

In this guide, I ranked and reviewed the best website builders to create a website based on cost, reliability, web hosting services, technical assistance, website speed, SEO, features, ease of use, template design, and much more.

We’ll also compare:

The best website contractors for small companies.

The ideal free and cheap choices.

The ones with the best SEO.

The best platforms with online store capabilities.

The very top builders for agencies.

And the best options for photographers and artists.

What is the Best Website Builder?

Using a website builder is a fast and easy way to construct a presence for your brand or online business. These tools simplify your website management by combining domain registrationhosting, and site design into one stage.

If you’re not too knowledgeable about web design and development, you will want to go with an easy drag and drop editor.

The choice is all up to you.

Here are my top picks for the best site builder to use this year.

Wix.

Best Website Builder for Small Business ($13/month)

Wix is the most popular website builder available on the market, with over 100 million users.

They have 500+ ready-to-use templates to design your website in any business. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).

Their designs also look beautiful, with scroll effects, and advanced design features like video and animation backgrounds.

If you already have a domain on GoDaddy or want to register one at Wix.com, they make it super simple. Additionally, if you want to add e-commerce to your website so that you can sell online, plans start a $20/month.

If you are a small business, I recommend Wix as the best online store builder. You don’t necessarily need a platform with more advanced options like BigCommerce and Shopify. Wix website owners that are looking to bring an e-commerce store can get these great new features.

Wix is the most user-friendly website tool on the market. You can almost always customize the appearance and feel of your site with no programming knowledge.

They also have a tool called Artificial Design Intelligence (ADI) — the first artificial intelligence website builder. Wix ADI learns on your site and uses that information to design a website tailored to your precise needs.

This tool leverages AI choosing from billions of combinations of images, text, layouts, and contact forms.

Finally, if you’re looking for the best site builder for small companies, Wix is the best choice.

Read my full Wix review for more in-depth analysis.

Get started with Wix.

Greatest Modern Website Builder with Free Plans (free — $3.49/mo)

Zyro is a site builder with a mission to assist local companies to tell their unique stories on the web.

Overall, they’re best known for simplicity and speed.

With Zyro, you can create a business site fast and easily with no programming required. Your site also loads fast because of the light frame and looks great on all devices.

With a strong set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop grid tool, mobile-readiness, and over one million stock pictures to select from.

One of the standout features is their AI Content Generator, which offers SEO-friendly content ideas based on your industry and specific business type.

To get started with this tool, you choose your type of business, then write 2-3 sentences describing your brand and context. Then you correct your AI settings and customize them based on length, expertise, and creativity degree. Last, you click the Create button and see your uniquely generated content.

Since content generation is a challenge for many site owners, this tool generates new paragraphs for you that can rank better in search and increase conversion rates.

Another excellent features include:

Built-in SEO tools to increase your search rankings.

A free SSL certificate and custom domain names.

An AI-driven logo and slogan maker.

24/7 customer support via email and live chat.

AI heatmaps to increase website conversions and predict visitor behaviour.

Mobile-optimized, fast-loading website layouts.

Free website design templates for different industries like creative agencies, startups, fashion brands, wellness companies, bakeries, and more.

Zyro offers three primary pricing plans — a free plan, a mid-tier”Basic” plan at $1.99/month, and their high-tier”Unleashed” plan at $3.49/month.

Their free plan does not include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.

Their “Basic” program allows you to connect your own domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools such as Google Tag Manager, Google Analytics, and Facebook pixels. This is a very popular plan that’s most acceptable for small and medium-sized businesses.

Finally, their “Unleashed” plan provides every Zyro feature and provides unlimited storage and bandwidth. At such an affordable price of $3.49/month, it makes sense to go for this plan and enjoy the unlimited features if you’re planning to get a lot of content on your site.

Overall, Zyro is ideal for small businesses seeking to create and develop a website quickly, save money on writing and logo-making using their AI tools, rank high on search engines, and increase conversion rates with high quality, mobile-friendly design templates.

You can begin with Zyro for free to check out their platform, then upgrade to a paid plan when you are ready to grow your internet business.

Get started with Zyro and begin building your site today.

Best Website Design for Personal Sites ($12/month)

When I think of Squarespace, my mind goes right to their beautifully designed home page. They truly know how to create beautiful, high-quality sites that look great for both small businesses and personal websites alike.

With over 100 design templates to choose from, they lead the pack in regards to design. Squarespace templates look excellent down to every detail. The fonts, color schemes, and vision all mesh flawlessly for any site.

Besides design, their stage is great for bloggers. I tested out their WYSIWYG blog editor, and it’s very intuitive.

You drag elements like images, headings, and text onto the page and place it where you would like. They also offer multiple user permissions, Google AMP performance, and you can schedule your posts:

A few small SEO limits hold Squarespace back from being #1 on this list. To begin with, my XML sitemap pulled in two versions of every page with and without a trailing slash”/.” This dual indexing may potentially result in SEO and duplicate content issues later on. They didn’t have an easy fix the last time I checked.

Secondly, your blog headlines become your meta names, so be cautious when incorporating your headlines for SEO. You can read more in my whole Wix vs Squarespace review.

Other terrific features compensate for these drawbacks. Their ease of use is top-notch — sites are elementary to assemble with their editing tools. In-built analytics tools provide continuous data onsite traffic if you are not using Google Analytics. Plus, it’s tough to go wrong with a beautifully-designed site for just $12/month.

Monthly costs range from $12/month for their private plan up to $40/month for their Online Store (Advanced) plan. Monthly costs are based on a one-year contract, and Squarespace includes a free domain. The Personal program provides a free domain name, unlimited bandwidth and storage, free SSL, and 24/7 customer support.

Overall, if you are a small business that needs first-rate web design or a blogger who wants your articles to look great, Squarespace is a trusted option.

Best Free Website Builder (Free — $25/month)

Weebly powers over 530,000 domain names and is called the easy website builder of choice for people without much technical expertise. They offer a great deal of great features. If you’re a blogger, you can use Weebly.com to select a domain name and use their editor to add your text, images, and articles.

They also have a mobile app to keep track of your site’s performance on the go. And email marketing tools let you send newsletters to your subscribers from inside their tool.

They have a free plan which includes 500 MB of storage, a free SSL certificate, and a domain with Weebly branding. You can use a custom domain name with this plan but are forced to get Weebly branding throughout your site. Additionally, the free program only includes chat and email support, but no phone service.

Weebly’s paid programs range from $5 to $25 per month. On the high end, their Business Plan gets you advanced e-commerce functionality, a free domainname, and $200 of Google ad credits.

Their e-commerce features include product options/variants, coupon codes, stock management, a shipping calculator, shipping labels, and the ability to accept payments through Square and other suppliers.

The degree of customer support you receive is based on your subscription level. You can find assistance yourself in many areas, including their site, service centre, community discussion, social media, and developer documentation. They also have live chat, email, and telephone support.

If you are looking for a simple website creator to get up and running, I recommend you get started with Weebly.

Best Site Builder for Ecommerce ($29/month)

Shopify is a popular ecommerce platform used by over 800,000 online companies so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse due to their simple dashboard and integrations with thousands of app partners.

While not every website owner needs product-selling functionality, I added Shopify to the list because almost any small business could use them to install their site.

Take a salon for example.

With Shopify, not only could you set up a quick website including a blog, a map of your location, contact info, and appointment scheduling (with a program ), but you might also sell hair care products online. This creates not only a website but another online source of revenue for your business.

Shopify has a lot of features you’d come to expect from other tools on this list, including hosting, your own domain name, 70+ professional themes, a free SSL certificate, and promotion and SEO features.

They also supply mobile commerce, 100+ payment gateways, automated carrier shipping rates, automated tax rates, and the full checkout experience. Plus, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and more.

If you’re setting up a new website and think that you might choose to sell products online in the future, it’s better to get started with Shopify instead of another tool that does not take online shopping too.

They offer three plans ranging from $29/month to $299/month. The $29/month Basic Shopify Plan should give website owners everything they want, including a complete website, an internet store with unlimited products, site features, 24/7 support, and more.

If you’d like to give Shopify a try, they offer a 14-day free trial with no credit card required.

Best For Professional Designers ($16 a month).

Some of its other key features include:

You can edit and add content to your live site.

Invite other team members to collaborate on a single dash.

Add up to 100 pages to your site.

99.9% uptime guaranteed and SSL certificate.

Automated backup.

Custom fonts available.

Create custom 404 pages.

Customer care via email, Webflow community forum, and help center.

Integration with Zapier enables you to connect with tools such as Slack, MailChimp, and Asana.

You can add up to 3000 products on your website with eCommerce support.

Best WordPress Themes for Photography and Creative Websites ($279 one-time).

Flothemes is a business that offers customizable WordPress themes. These templates help you build sites inside of WordPress without the need for custom coding. It’s powered by Flex block, a potent free flow page builder, providing limitless customization choices.

All the templates and themes come with premade layouts and content blocks. You may also customize colors, fonts, the arrangement of the webpage, and more.

Flothemes help you build your website in a few steps, including:

Register a domain name and hosting service provider for your website. You can even check Flothemes cloud hosting services, starting at $26 per month.

Install WordPress.org and join it to your web site hosting. Fortunately, most hosting services offer a one-click WordPress setup.

Finally, select a theme for your website or portfolio.

You’ll be able to see several how-to tutorials by Flothemes or contact the customer care team.

If you need help setting up the entire website, you can drop a message, and their staff will do everything for you.

Flothemes will help you set up your site for only $499-$1999. Besides setting up your website from the start, they also provide services like page loading speed optimization, SEO, styling, etc.. In addition, you get two display sharing sessions of 45 minutes each with specialists and one SEO consultation call of 45 minutes. All in all, you get six rounds of implementations.

Additionally, Flothemes provides features like SSL implementation, WordPress installation, Typography, color scheme stylization, and much more. You also find complete design freedom, SEO options, and a dashboard.

Pricing:

While their themes cost a one-time $279, Flothemes offers three pricing plans for their website setup services, including:

Simple Installation Bundle: $499

Advanced setup packs: $999

Pro Setup packages: $1,999

The Easy Setup Package helps you skip the technical parts and jump straight to adding content and personalizing your motif. It offers features like WordPress installation, website layout setup, theme installation, WordPress transfer, site launch, etc..

The Advanced Setup Package includes full assistance with website setup, styling & launch, site speed optimization & an search engine optimization consultation. Additional features include typography & colour scheme stylization, SSL implementation, speed optimization, etc..

Pro Installation Package includes all the features in the Advanced Setup Package along with the tailored mockup & execution for your homepage.

Best Site Tool with Integrated CRM Tools

HubSpot is a topnotch CRM tool which also includes a full-featured CMS and website builder. Using their platform, you can create website pages, blog posts, landing pages either from scratch or with their pre-built templates.

Their drag-and-drop editor uses responsive design that will assist you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.

Unlike other tools on this list, HubSpot comes integrated with a broad assortment of marketing software, including tools to manage email marketing, get found online, and capture, engage with and understand prospects.

For instance, when you make a webpage, you can add calls-to-action and forms that convert visitors into prospects. Then, when you understand your traffic, you can dynamically create content unique to website visitors based on their location, device, language, traffic source, or any other detail you choose to capture in your HubSpot CRM.

This integrated marketing suite covers all parts of the customer lifecycle:

Forms, live chat, and conversational chatbots capture prospects.

Email advertising, retargeting, and messenger integrations send personalized messages to your prospects.

Their contact report builder, analytics tools, and record segmentation help you understand your leads.

Personalized experiences, calls-to-action, and smart content turns leads into customers.

Overall, if you are seeking a website builder that also includes a full-featured pair of CRM and marketing tools, HubSpot is your ideal choice.

The World’s Most Popular CMS

Easiest Free Website Builder for Small Sites

Best Digital Marketing Website Builder for Local Businesses

A Personalized Website with the Power of AI

Best for Large Online Stores

Great for Photographers and Artists

Best for startups that want to make bootstrapped sites

Best Site Builder for Agencies and Multilingual Websites

What’s a Website Builder?

A website builder is a tool which allows anyone to manage a site and domain name without manual coding. In other words, a site builder is a tool or software application to assist you build a website.

In the old days of the net, programmers needed to know HTML and CSS to make a website. Today, if you wish to code a site, there’s a steep learning curve — you need to have extensive knowledge of JavaScript and PHP. Not so with website builders.

These tools help everyone from small businesses and bloggers to news websites and ecommerce businesses easily create websites in minutes.

How much does it cost to construct a website?

Is Wix better than WordPress?

How much does a website cost monthly?

Does Google have a site builder?

Can I get a free site for my business?

There you have it — my list of the top website builders. Because there are 74 choices out there, I’ve condensed the listing down to the top so that you can choose the option that’s perfect for your small business or online brand.

If you are looking for the very best website builder complete, I recommend you get started using Wix.

For the best designs and templates, check out Squarespace.

If you will need an e-commerce website to sell products online, Shopify is a good choice.

What site builder do you use?