17 Best Site Builders: Wix, Squarespace, and More (2021)
Picking the best website builder can be difficult, because there are 74 popular choices to choose from.
In this guide, I ranked and reviewed the best website builders to make a web site based on price, reliability, web hosting services, technical support, site speed, SEO, features, ease of use, template design, and more.
We’ll also compare:
The best website builders for small businesses.
The ideal free and cheap choices.
The ones with the best SEO.
The best platforms with online shop capabilities.
The best builders for agencies.
And the best options for photographers and artists.
What’s the Best Website Builder?
Using a site builder is a quick and effortless way to build a presence for your brand or online business. These tools simplify your site management by combining domain registration, hosting, and site design into one stage.
If you’re not too knowledgeable about web design and development, you will want to go with an easy drag and drop editor.
The choice is up to you.
Here are my top picks for the best site builder to use this season.
Best Website Builder for Small Business ($13/month)
Wix is the most popular website builder available on the market, with over 100 million users.
They have 500+ ready-to-use templates to design your website in any industry. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).
Their designs also look beautiful, with scroll effects, and advanced design features like video and animation backgrounds.
In case you already have a domain on GoDaddy or want to register one at Wix.com, they make it super simple. Also, if you’d like to add e-commerce to your website so that you can sell online, plans begin a $20/month.
If you’re a small company, I urge Wix as the best online store builder. You don’t necessarily need a platform with more advanced options like BigCommerce and Shopify. Wix website owners that want to add an e-commerce store can find these great new features.
Wix is the most user-friendly site tool on the market. You can almost always customize the look and feel of your website with no coding knowledge.
They also have a tool called Artificial Design Intelligence (ADI) — the first artificial intelligence site builder. Wix ADI learns about your site and uses that information to design a website tailored to your specific needs.
This tool leverages AI choosing from countless combinations of images, text, designs, and contact forms.
Ultimately, if you’re looking for the best website builder for small businesses, Wix is the best choice.
Read my full Wix review for more in-depth analysis.
Get started with Wix.
Best Modern Website Builder with Free Plans (free — $3.49/mo)
Zyro is a site builder with a mission to assist local companies to tell their unique stories online.
Overall, they are best known for simplicity and speed.
With Zyro, you can create a company site fast and easily with no programming required. Your website also loads fast because of the light frame and looks great on all apparatus.
With a powerful set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop tool, mobile-readiness, and more than one million stock images to choose from.
One of the standout features is their AI Content Generator, which offers SEO-friendly content ideas based on your industry and specific business type.
To get started with this tool, you pick your type of organization, then write 2-3 sentences describing your brand and context. You then adjust your AI settings and customize them based on length, expertise, and creativity level. Lastly, you click on the Generate button and see your distinctively generated content.
Since content generation is a challenge for many website owners, this tool creates new paragraphs for you that can rank better in search and increase conversion rates.
Another excellent features include:
Built-in SEO tools to improve your search rankings.
A free SSL certificate and custom domain names.
An AI-driven logo and slogan maker.
24/7 customer support via email and live chat.
AI heatmaps to increase website conversions and predict visitor behaviour.
Mobile-optimized, fast-loading website layouts.
Free website design templates for different industries like creative agencies, startups, fashion brands, wellness businesses, bakeries, and more.
Zyro offers three main pricing programs — a free plan, a mid-tier”Basic” program at $1.99/month, and their high-tier”Unleashed” plan at $3.49/month.
Their free program does not include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.
Their “Basic” program allows you to connect your own domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools like Google Tag Manager, Google Analytics, and Facebook pixels. This is a very popular plan that’s most acceptable for small and medium-sized businesses.
Finally, their “Unleashed” plan provides every Zyro attribute and provides unlimited bandwidth and storage. At such an affordable price of $3.49/month, it makes sense to go for this program and enjoy the unlimited features if you’re planning to have a great deal of content on your website.
Overall, Zyro is best for small businesses looking to create and develop a website fast, save money on composing and logo-making with their AI tools, rank higher on search engines, and increase conversion rates with high quality, mobile-friendly design templates.
You can begin with Zyro free of charge to check out their stage, then upgrade to a paid plan when you’re ready to grow your online business.
Get started with Zyro and start building your website today.
Best Website Design for Personal Sites ($12/month)
When I think of Squarespace, my mind goes directly for their beautifully designed home page. They truly know how to make beautiful, high-quality websites that look great for both small businesses and personal websites alike.
With over 100 design templates to select from, they lead the pack in regards to design. Squarespace templates look excellent down to every detail. The fonts, color schemes, and vision all mesh perfectly for any website.
Besides design, their platform is wonderful for bloggers. I tested out their WYSIWYG blog editor, and it is very intuitive.
You drag elements like pictures, headings, and text on the page and position it where you would like. They also offer multiple user permissions, Google AMP performance, and you can schedule your posts:
A few small search engine optimization limitations hold Squarespace back from being #1 on this list. To begin with, my XML sitemap pulled two versions of every page with and without a trailing slash”/.” This dual indexing may potentially lead to SEO and duplicate content issues down the road. They didn’t have a simple fix the last time I checked.
Second, your blog headlines always become your meta names, so be cautious when adding your headlines for SEO. You can read more in my full Wix vs Squarespace review.
Other terrific features compensate for these drawbacks. Their ease of use is top-notch — websites are elementary to assemble with their editing tools. In-built analytics tools provide steady data on-site visitors if you’re not using Google Analytics. Plus, it’s hard to go wrong with a beautifully-designed site for just $12/month.
Monthly costs range from $12/month for their private plan up to $40/month for their Online Store (Advanced) plan. Monthly prices are based on a one-year contract, and Squarespace includes a free domain. The Personal plan provides a free domain name, unlimited storage and bandwidth, free SSL, and 24/7 customer support.
In general, if you are a small company that needs first-rate web design or a blogger that wants your content to appear great, Squarespace is a reliable option.
Best Free Website Builder (Free — $25/month)
Weebly powers over 530,000 domains and is called the simple site builder of choice for people without much technical expertise. They offer a great deal of great features. If you are a blogger, you can use Weebly.com to select a domain name and use their editor to add your text, images, and content.
They also have a mobile app to track your website’s performance on the go. And email marketing tools let you send newsletters to your subscribers from within their tool.
They have a free plan which includes 500 MB of storage, a free SSL certificate, and a domain name with Weebly branding. You can use a custom domain name with this plan but are forced to get Weebly branding throughout your site. Also, the free program only includes email and chat support, but no phone support.
Weebly’s paid programs range from $5 to $25 per month. On the high end, their Business Plan gets you advanced e-commerce performance, a free domain, and $200 of Google ad credits.
Their e-commerce features include product options/variants, coupon codes, stock management, a shipping calculator, shipping labels, and the ability to accept payments via Square and other suppliers.
The level of customer support you get is based on your subscription level. You can find assistance yourself in many locations, including their site, support center, community discussion, social media, and developer documentation. They also have live chat, email, and phone support.
If you are searching for a simple site creator to get up and running, I recommend you begin using Weebly.
Best Site Builder for Ecommerce ($29/month)
Shopify is a favorite ecommerce platform used by over 800,000 online companies so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse because of their simple dashboard and integrations with thousands of app partners.
While not every site owner needs product-selling performance, I added Shopify to the list because any small business could use them to set up their site.
Take a salon for example.
With Shopify, not only could you set up a quick website including a site, a map of your location, contact information, and appointment scheduling (with an app), but you might also sell hair care products online. This creates not only a website but another online source of revenue for your business.
Shopify has a great deal of features you’d come to expect from other tools on this listing, including hosting, your own domain name, 70+ professional topics, a free SSL certificate, and promotion and SEO features.
They also offer mobile commerce, 100+ payment gateways, automated carrier shipping rates, automatic tax rates, and the complete checkout experience. Plus, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and much more.
If you’re setting up a new website and think that you might want to sell products online in the future, it is far better to begin with Shopify instead of another tool that doesn’t take online shopping too.
They offer three plans ranging from $29/month to $299/month. The $29/month Basic Shopify Plan should give site owners everything they want, including a full website, an online store with unlimited products, blog features, 24/7 support, and more.
If you want to give Shopify a try, they offer a 14-day free trial with no credit card required.
Best For Professional painters ($16 a month).
Some of its other Important features include:
You can edit and add content to your live site.
Invite other team members to collaborate on a single dash.
Add up to 100 pages to your website.
99.9% uptime guaranteed and SSL certificate.
Custom fonts available.
Create custom 404 pages.
Customer support through email, Webflow community forum, and help center.
Integration with Zapier enables you to connect with tools like Slack, MailChimp, and Asana.
You can add up to 3000 products on your website with eCommerce support.
Best WordPress Themes for Photography and Creative Websites ($279 one-time).
Flothemes is a business that offers customizable WordPress themes. These templates enable you to build websites inside of WordPress with no need for custom coding. It’s powered by Flex block, a potent free flow page builder, providing limitless customization choices.
All of the templates and themes include premade designs and content blocks. You may also customize colors, fonts, the structure of the page, and more.
Flothemes help you build your site in a few steps, including:
Register a domain name and hosting service provider for your site. You can also check Flothemes cloud hosting services, starting at $26 a month.
Install WordPress.org and join it to your web site hosting. Luckily, most hosting services provide a one-click WordPress installation.
Finally, pick a theme for your website or portfolio.
You can see several how-to tutorials by Flothemes or contact the customer care team.
If you need help setting up the entire website, you can drop a message, and their team will do everything for you.
Flothemes will allow you to set up your website for just $499-$1999. Besides setting up your site from the start, they also offer services like page loading speed optimization, SEO, styling, etc.. In addition, you get two display sharing sessions of 45 minutes each with experts and one SEO consultation call of 45 minutes. In general, you get six rounds of implementations.
Additionally, Flothemes provides features like SSL implementation, WordPress setup, Typography, color scheme stylization, and more. You also find complete design freedom, SEO options, and a dash.
While their subjects cost a one-time $279, Flothemes offers three pricing plans for their site setup services, including:
Simple Setup Package: $499
Advanced setup packages: $999
Pro Setup packages: $1,999
The Easy Setup Package helps you skip the technical parts and jump straight to adding content and personalizing your theme. It provides features like WordPress installation, site layout setup, theme setup, WordPress transfer, site launch, etc..
The Advanced Setup Package includes full assistance with website setup, styling & launching, site speed optimization & an SEO consultation. Additional features include typography & color scheme stylization, SSL implementation, speed optimization, etc..
Pro Installation Package includes all of the features in the Advanced Setup Package together with the tailored mockup & implementation for your homepage.
Best Site Tool with Integrated CRM Tools
HubSpot is a topnotch CRM tool that also includes a full-featured CMS and website builder. Using their platform, you can create website pages, blog posts, landing pages from scratch or with their pre-built templates.
Their drag-and-drop editor uses responsive design that will help you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.
Unlike other tools on this listing, HubSpot comes integrated with a wide range of marketing software, including tools to manage email advertising, get found online, and catch, engage with and understand prospects.
By way of instance, when you create a webpage, you can add calls-to-action and forms that convert visitors into leads. Then, when you know your visitors, you can dynamically create content unique to site visitors based on their location, device, language, traffic source, or some other detail you choose to capture on your HubSpot CRM.
This integrated marketing suite covers all parts of the customer lifecycle:
Forms, live chat, and conversational chatbots capture prospects.
Email advertising, retargeting, and messenger integrations send customized messages to your leads.
Their contact report builder, analytics tools, and record segmentation help you understand your own prospects.
Personalized experiences, calls-to-action, and smart content turns leads into customers.
Overall, if you are looking for a site builder that also includes a full-featured pair of CRM and marketing tools, HubSpot is the ideal alternative.
The World’s Most Popular CMS
Easiest Free Website Builder for Small Websites
Best Digital Marketing Website Builder for Local Businesses
A Personalized Website with the Power of AI
Best for Enormous Online Stores
Great for Photographers and Artists
Best for startups that want to make bootstrapped sites
Best Website Builder for Agencies and Multilingual Websites
What’s a Website Builder?
A website builder is a tool which allows anyone to manage a website and domain name without manual programming. In other words, a website builder is a tool or software application to assist you build a web site.
These tools help everyone from small companies and bloggers to news websites and ecommerce businesses easily create sites in minutes.
How much does it cost to build a website?
Is Wix better than WordPress?
How much does a website cost monthly?
Does Google have a website builder?
Can I get a free website for my company?
There you have it — my list of the greatest website builders. As there are 74 options out there, I have condensed the list down to the very best so you may choose the option that’s right for your small business or online brand.
If you’re looking for the best site builder overall, I recommend you get started using Wix.
For the best designs and templates, take a look at Squarespace.
If you need an e-commerce site to sell products online, Shopify is a good choice.
What site builder do you use?