Website builders features

17 Best Website Builders: Wix, Squarespace, and More (2021)

Choosing the best website builder can be hard, because there are 74 popular choices to choose from.

In this guide, I rated and reviewed the best website builders to make a web site based on price, reliability, web hosting services, technical assistance, site speed, SEO, features, ease of use, template design, and more.

We will also compare:

The best website contractors for small companies.

The ideal free and affordable choices.

The ones with the best SEO.

The top platforms with online shop capabilities.

The very best builders for agencies.

And the best choices for photographers and artists.

What’s the Best Website Builder?

Using a website builder is a fast and effortless way to construct a presence for your brand or online business. These tools simplify your site management by combining domain registrationhosting, and site design into one platform.

If you are not too savvy with web design and development, you will want to go with a simple drag and drop editor.

The choice is all up to you.

Here are my top picks for the best site builder to use this season.

Wix.

Best Website Builder for Small Business ($13/month)

Wix is the most popular website builder available on the market, with over 100 million consumers.

They have 500+ ready-to-use templates to design your website in any industry. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).

Their designs also appear beautiful, with scroll effects, and advanced design features like animation and video backgrounds.

In case you already have a domain name on GoDaddy or need to register one at Wix.com, they make it super easy. Also, if you want to add e-commerce to your website so that you can sell online, plans start a $20/month.

If you’re a small company, I urge Wix as the best online store builder. You don’t necessarily need a platform with more advanced options like BigCommerce and Shopify. Wix website owners that want to bring an e-commerce store can find these excellent new features.

Wix is the most user-friendly website tool on the market. You can almost always customize the appearance and feel of your website with no coding knowledge.

They also have a tool called Artificial Design Intelligence (ADI) — the first artificial intelligence website builder. Wix ADI learns about your site and uses that information to design a website tailored to your specific needs.

This tool leverages AI selecting from billions of combinations of images, text, designs, and contact forms.

Finally, if you’re seeking the best website builder for small companies, Wix is the best option.

Read my full Wix review for more in-depth analysis.

Get started with Wix.

Greatest Modern Website Builder with Free Plans (free — $3.49/mo)

Zyro is a site builder with a mission to assist local businesses to tell their unique stories online.

Overall, they are best known for simplicity and speed.

With Zyro, you can create a business website quickly and easily with no programming required. Your website also loads fast due to its light frame and looks great on all apparatus.

With a powerful set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop grid tool, mobile-readiness, and more than one million stock pictures to choose from.

One of the standout features is their AI Content Generator, which provides SEO-friendly content ideas based on your industry and specific business type.

To get started with this tool, you pick your type of business, then write 2-3 sentences describing your brand and context. You then correct your AI settings and customize them based on duration, expertise, and creativity degree. Lastly, you click the Generate button and see your uniquely generated content.

Since content creation is a challenge for many site owners, this tool generates new paragraphs for you that can rank better in search and increase conversion rates.

Some other excellent features include:

Built-in SEO tools to improve your search rankings.

A free SSL certificate and custom domains.

An AI-driven logo and slogan maker.

24/7 customer support via email and live chat.

AI heatmaps to improve website conversions and predict visitor behaviour.

Mobile-optimized, fast-loading website designs.

Free website design templates for different industries like creative agencies, startups, fashion brands, wellness companies, bakeries, and more.

Zyro offers three primary pricing programs — a free plan, a mid-tier”Basic” program at $1.99/month, and their high-tier”Unleashed” plan at $3.49/month.

Their free plan does not include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.

Their “Basic” program permits you to connect your domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools like Google Tag Manager, Google Analytics, and Facebook pixels. This is a very popular plan that is most suitable for small and medium-sized businesses.

Finally, their “Unleashed” program provides every Zyro feature and gives unlimited bandwidth and storage. At such an affordable price of $3.49/month, it is sensible to go with this program and enjoy the unlimited features if you’re planning to have a lot of content on your website.

Overall, Zyro is best for small businesses seeking to create and develop a site fast, save money on composing and logo-making using their AI tools, rank higher on search engines, and increase conversion rates with high-quality, mobile-friendly design templates.

You can begin with Zyro for free to test out their stage, then upgrade to a paid plan when you’re ready to grow your internet business.

Get started with Zyro and start building your website today.

Best Website Design for Personal Sites ($12/month)

When I think of Squarespace, my mind goes directly to their beautifully designed home page. They truly know how to make beautiful, high-quality websites that look great for both small businesses and personal websites alike.

With over 100 design templates to choose from, they lead the pack when it comes to design. Squarespace templates appear excellent down to every detail. The fonts, color schemes, and vision all mesh perfectly for any website.

Besides design, their platform is great for bloggers. I tested out their WYSIWYG blog editor, and it’s very intuitive.

You drag elements like images, headings, and text on the page and place it where you want. They also offer multiple user permissions, Google AMP functionality, and you can schedule your articles:

A few small search engine optimization limitations hold Squarespace back from being #1 on this list. To begin with, my XML sitemap pulled in two versions of each page with and without a trailing slash”/.” This double indexing may potentially result in SEO and duplicate content issues down the road. They didn’t have a simple fix the last time I checked.

Secondly, your site headlines always become your meta names, so be cautious when incorporating your headlines for SEO. You can read more in my full Wix vs Squarespace review.

Other great features make up for these drawbacks. Their ease of use is top-notch — websites are elementary to build with their editing tools. In-built analytics tools provide continuous data onsite traffic if you are not using Google Analytics. Plus, it’s hard to go wrong with a beautifully-designed website for just $12/month.

Monthly prices range from $12/month for their Personal plan up to $40/month for their Online Store (Advanced) plan. Monthly costs are based on a one-year contract, and Squarespace includes a free domain. The Personal program provides a free domain name, unlimited storage and bandwidth, free SSL, and 24/7 customer support.

In general, if you are a small company that needs first-rate web design or a blogger who wants your articles to appear great, Squarespace is a reliable option.

Best Free Website Builder (Free — $25/month)

Weebly powers over 530,000 domains and is known as the simple site builder of choice for people without much technical expertise. They offer a lot of great features. If you are a blogger, you can use Weebly.com to pick a domain name and use their editor to add your own text, images, and content.

They also have a mobile app to keep track of your site’s performance on the go. And email marketing tools allow you to send newsletters to your subscribers from inside their tool.

They have a free plan which comes with 500 MB of storage, a free SSL certificate, and a domain with Weebly branding. You can use a custom domain with this plan but are made to get Weebly branding throughout your site. Additionally, the free plan only includes email and chat support, but no phone service.

Weebly’s paid programs range from $5 to $25 per month. On the high end, their Business Strategy gets you innovative e-commerce performance, a free domain, and $200 of Google ad credits.

Their e-commerce features include product options/variants, coupon codes, stock management, a shipping calculator, shipping labels, and the ability to accept payments via Square and other providers.

The level of customer support you get is based on your subscription level. You’ll find assistance yourself in several areas, including their blog, support centre, community discussion, social media, and developer documentation. They also have live chat, email, and phone support.

If you are looking for a simple site creator to get up and running, I recommend you get started with Weebly.

Best Website Builder for Ecommerce ($29/month)

Shopify is a popular ecommerce platform used by over 800,000 online businesses so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse because of their simple dashboard and integrations with thousands of program partners.

While not every website owner needs product-selling functionality, I added Shopify to the list because almost any small business could use them to install their site.

Have a salon for example.

With Shopify, not only could you set up a quick website including a site, a map of your location, contact info, and appointment scheduling (with a program ), but you could also sell hair care products online. This creates not only a website but another online source of revenue for your business.

Shopify has a lot of features you’d come to expect from other tools on this listing, such as hosting, your own domain name, 70+ professional topics, a free SSL certificate, and promotion and SEO features.

They also offer mobile commerce, 100+ payment gateways, automated carrier shipping rates, automated tax rates, and the complete checkout experience. Plus, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and more.

If you’re establishing a new website and believe that you may choose to sell products online in the future, it’s far better to get started with Shopify instead of another instrument that does not take online shopping too.

They offer three plans ranging from $29/month to $299/month. The $29/month Fundamental Shopify Plan should give website owners everything they want, including a complete website, an internet store with unlimited products, site features, 24/7 support, and more.

If you’d like to give Shopify a try, they give a 14-day free trial with no credit card required.

Best For Professional Designers ($16 per month).

Some of its other key features include:

You can add and edit content to your live website.

Invite additional team members to collaborate on a single dashboard.

Add up to 100 pages to your site.

99.9% uptime guaranteed and SSL certificate.

Automated backup.

Custom fonts available.

Create custom 404 pages.

Customer support via email, Webflow community forum, and help center.

Integration with Zapier lets you connect with tools such as Slack, MailChimp, and Asana.

You can add up to 3000 products on your site with eCommerce support.

Best WordPress Themes for Photography and Creative Websites ($279 one-time).

Flothemes is a company that provides customizable WordPress themes. These templates enable you to build sites inside of WordPress with no need for custom coding. It is powered by Flex block, a potent free stream page builder, providing limitless customization options.

All of the templates and themes include premade designs and content blocks. You may also customize colors, fonts, the arrangement of the webpage, and more.

Flothemes help you build your site in a few steps, including:

Register a domain name and hosting service provider for your website. You can even check Flothemes cloud hosting services, starting at $26 a month.

Install WordPress.org and connect it to your web site hosting. Fortunately, most hosting services offer a one-click WordPress installation.

Finally, pick a theme for your website or portfolio.

You can see several how-to tutorials by Flothemes or contact the customer care team.

If you need assistance setting up the whole site, you can drop a message, and their team will do everything for you.

Flothemes will help you set up your site for just $499-$1999. Besides setting up your website from the beginning, they also provide services like page load speed optimization, SEO, styling, etc.. In addition, you get two display sharing sessions of 45 minutes each with experts and one SEO consultation call of 45 minutes. In general, you get six rounds of implementations.

Additionally, Flothemes provides features like SSL implementation, WordPress installation, Typography, color scheme stylization, and much more. You also get complete design freedom, SEO options, and a dash.

Pricing:

While their themes cost a one-time $279, Flothemes offers three pricing strategies for their site setup services, including:

Simple Installation Bundle: $499

Advanced setup packs: $999

Pro Installation packs: $1,999

The Easy Setup Package can help you skip the technical parts and jump straight to adding content and personalizing your theme. It offers features like WordPress installation, site layout setup, theme installation, WordPress transfer, site launch, etc..

The Advanced Setup Package includes full assistance with website setup, styling & launch, site speed optimization & an search engine optimization consultation. Additional features include typography & color scheme stylization, SSL implementation, speed optimization, etc..

Pro Setup Package contains all the features from the Advanced Setup Package along with the tailored mockup & implementation for your homepage.

Best Website Tool with Integrated CRM Tools

HubSpot is a topnotch CRM tool that also has a full-featured CMS and website builder. Using their platform, it is possible to create website pages, blog posts, landing pages from scratch or using their pre-built templates.

Their drag-and-drop editor uses responsive design that will help you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.

Unlike other tools on this listing, HubSpot comes integrated with a broad range of marketing software, including tools to manage email advertising, get found online, and catch, engage with and understand prospects.

By way of instance, when you create a webpage, you may add calls-to-action and forms that convert visitors into prospects. Then, when you know your traffic, you can dynamically create content unique to site visitors based on their location, device, language, traffic origin, or some other detail you choose to capture on your HubSpot CRM.

This integrated marketing suite covers all parts of the customer lifecycle:

Types, live chat, and conversational chatbots capture prospects.

Email advertising, retargeting, and messenger integrations send personalized messages to your prospects.

Their contact builder, analytics tools, and record segmentation help you understand your own prospects.

Personalized experiences, calls-to-action, and smart content turns leads into clients.

Overall, if you are looking for a website builder that also includes a full-featured set of CRM and marketing tools, HubSpot is the ideal alternative.

The World’s Most Popular CMS

Easiest Free Website Builder for Small Websites

Best Digital Advertising Website Builder for Local Businesses

A Personalized Website with the Power of AI

Best for Large Online Stores

Great for Photographers and Artists

Best for startups that want to make bootstrapped websites

Best Site Builder for Agencies and Multilingual Websites

What is a Website Builder?

A website builder is a tool which allows anyone to manage a website and domain name without manual coding. In other words, a website builder is a tool or software application that will help you build a website.

In the old days of the net, programmers needed to know HTML and CSS to create a site. Today, if you want to code a website, there’s a steep learning curve — you need to have extensive knowledge of JavaScript and PHP. Not so with website builders.

These tools help everyone from small companies and bloggers to information websites and ecommerce companies easily create sites in minutes.

How much does it cost to construct a website?

Is Wix better than WordPress?

How much does a website cost monthly?

Does Google have a website builder?

Can I get a free site for my company?

There you have it — my list of the top website builders. Because there are 74 choices out there, I have condensed the listing down to the top so you can choose the option that is perfect for your small business or online brand.

If you’re looking for the very best website builder overall, I recommend you begin with Wix.

For the best designs and templates, take a look at Squarespace.

If you will need an e-commerce site to sell products online, Shopify is a good choice.

What site builder do you use?