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17 Best Site Builders: Wix, Squarespace, and More (2021)

Picking the best website builder can be hard, as there are 74 popular choices to select from.

In this guide, I ranked and reviewed the best website builders to make a web site based on price, reliability, web hosting services, technical assistance, site speed, SEO, features, ease of use, template design, and much more.

We’ll also compare:

The ideal website contractors for small businesses.

The ideal free and affordable choices.

The ones with the best SEO.

The best platforms with online store capabilities.

The top builders for agencies.

And the best choices for photographers and artists.

What is the Best Website Builder?

Using a site builder is a quick and easy way to construct a presence for your brand or internet business. These tools simplify your website management by combining domain registration, hosting, and site design into one platform.

If you are not too savvy with web design and development, you will want to go with an easy drag and drop editor.

The choice is up to you.

Here are my top picks for the best site builder to use this year.

Wix.

Best Website Builder for Small Business ($13/month)

Wix is the most popular website builder available on the market, with over 100 million consumers.

They have 500+ ready-to-use templates to design your site in any business. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).

Their designs also look beautiful, with scroll effects, and advanced design features like animation and video backgrounds.

If you already have a domain name on GoDaddy or need to register one at Wix.com, they make it super simple. Additionally, if you’d like to add e-commerce to your site so that you can sell online, plans begin a $20/month.

If you’re a small business, I recommend Wix as the best online store builder. You don’t necessarily require a platform with more advanced options like BigCommerce and Shopify. Wix website owners that are looking to add an e-commerce store can get these great new features.

Wix is the most user-friendly website tool on the market. You can almost always customize the appearance and feel of your website with no coding knowledge.

They also have a tool called Artificial Design Intelligence (ADI) — the first artificial intelligence website builder. Wix ADI learns on your site and uses that information to design a site tailored to your specific needs.

This tool leverages AI selecting from countless combinations of pictures, text, designs, and contact forms.

Ultimately, if you’re seeking the best site builder for small businesses, Wix is the very best choice.

Read my whole Wix review for more in-depth analysis.

Get started with Wix.

Best Modern Website Builder with Free Plans (free — $3.49/mo)

Zyro is a website builder with a mission to help local companies to tell their unique stories online.

Overall, they are famous for speed and simplicity.

With Zyro, you may make a company website fast and easily with no coding required. Your website also loads fast because of the light framework and looks great on all devices.

With a strong set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop tool, mobile-readiness, and more than one million stock images to select from.

One of the standout features is their AI Content Generator, which offers SEO-friendly content ideas based on your industry and specific business type.

To begin with this tool, you pick your type of business, then write 2-3 sentences describing your brand and context. You then correct your AI settings and customize them based on duration, experience, and creativity level. Lastly, you click on the Create button and see your distinctively created content.

Since content generation is a challenge for many website owners, this tool generates new paragraphs for you which can rank better in search and increase conversion rates.

Some other excellent features include:

Built-in search engine optimization tools to improve your search rankings.

A free SSL certificate and custom domains.

An AI-driven logo and slogan manufacturer.

24/7 customer support via email and live chat.

AI heatmaps to improve website conversions and predict visitor behavior.

Mobile-optimized, fast-loading website designs.

Free website design templates for various industries like creative services, startups, fashion brands, wellness businesses, bakeries, and more.

Zyro offers three primary pricing programs — a free plan, a mid-tier”Basic” program at $1.99/month, and their high-tier”Unleashed” program at $3.49/month.

Their free plan does not include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.

Their “Basic” program allows you to connect your domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools like Google Tag Manager, Google Analytics, and Facebook pixels. This is a very popular plan that is most acceptable for small and medium-sized businesses.

Finally, their “Unleashed” program provides every Zyro attribute and provides unlimited bandwidth and storage. At this affordable price of $3.49/month, it is sensible to go for this program and enjoy the unlimited features if you plan to get a great deal of content on your website.

Overall, Zyro is ideal for small businesses seeking to create and develop a website quickly, save money on writing and logo-making using their AI tools, rank higher on search engines, and increase conversion rates with high quality, mobile-friendly design templates.

You can get started with Zyro free of charge to test out their stage, then upgrade to a paid plan when you’re ready to grow your internet business.

Get started with Zyro and begin building your website today.

Best Website Design for Personal Sites ($12/month)

When I think of Squarespace, my mind goes directly for their beautifully designed home page. They truly know how to make beautiful, high-quality sites that look great for both small businesses and personal websites alike.

With over 100 design templates to select from, they lead the pack when it comes to design. Squarespace templates look excellent down to every detail. The fonts, color schemes, and vision all mesh flawlessly for any site.

Besides design, their stage is great for bloggers. I tested out their WYSIWYG blog editor, and it is very intuitive.

You drag elements like images, headings, and text on the page and place it where you would like. They also offer multiple user permissions, Google AMP functionality, and you can schedule your posts:

A few small SEO limitations hold Squarespace back from being #1 on this list. First, my XML sitemap pulled two versions of every page with and without a trailing slash”/.” This dual indexing may potentially lead to SEO and duplicate content issues later on. They didn’t have a simple fix the last time I checked.

Secondly, your site headlines become your meta titles, so be cautious when adding your headlines for SEO. You can read more in my full Wix vs Squarespace review.

Other great features compensate for these drawbacks. Their ease of use is topnotch — websites are elementary to build with their editing tools. In-built analytics tools provide continuous data on-site visitors if you’re not using Google Analytics. Plus, it’s hard to go wrong with a beautifully-designed website for just $12/month.

Monthly costs range from $12/month for their private plan up to $40/month for their Online Store (Advanced) plan. Monthly costs are based on a one-year contract, and Squarespace includes a free domainname. The Personal plan provides a free domain name, unlimited bandwidth and storage, free SSL, and 24/7 customer support.

Overall, if you are a small business that needs first-rate web design or a blogger that wants your articles to look great, Squarespace is a reliable choice.

Best Free Website Builder (Free — $25/month)

Weebly powers over 530,000 domain names and is known as the simple website builder of choice for people without much technical expertise. They offer a lot of great features. If you’re a blogger, you can use Weebly.com to pick a domain name and use their editor to add your text, pictures, and content.

They also have a mobile app to keep track of your website’s functionality on the go. And email marketing tools let you send newsletters to your subscribers from inside their tool.

They have a free plan which comes with 500 MB of storage, a free SSL certificate, and a domain with Weebly branding. You can use a custom domain with this plan but are forced to have Weebly branding throughout your site. Additionally, the free program only includes email and chat support, but no phone service.

Weebly’s paid programs range from $5 to $25 per month. On the high end, their Business Strategy gets you advanced e-commerce performance, a free domainname, and $200 of Google ad credits.

Their e-commerce features include product options/variants, coupon codes, stock management, a shipping calculator, shipping labels, and the ability to accept payments via Square and other suppliers.

The degree of customer support you receive is based on your subscription level. You’ll find assistance yourself in many areas, including their blog, service centre, community discussion, social media, and programmer documentation. They also have live chat, email, and telephone support.

If you’re searching for a simple site creator to get up and running, I recommend you get started with Weebly.

Best Site Builder for Ecommerce ($29/month)

Shopify is a popular ecommerce platform used by over 800,000 online businesses so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse due to their simple dashboard and integrations with thousands of app partners.

While not every site owner needs product-selling performance, I added Shopify to the list because any small business could use them to set up their website.

Take a salon for example.

With Shopify, not only could you set up a quick site including a site, a map of your location, contact info, and appointment scheduling (with an app), but you could also sell hair care products online. This creates not only a website but another online source of revenue for your company.

Shopify has a lot of features you’d come to expect from other tools on this list, including hosting, your own domain name, 70+ specialist topics, a free SSL certificate, and promotion and SEO features.

They also supply mobile commerce, 100+ payment gateways, automatic carrier shipping rates, automatic tax rates, and the complete checkout experience. Besides, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and more.

If you’re establishing a new website and believe that you might want to sell products online in the future, it’s far better to get started with Shopify instead of another tool that does not take online shopping too.

They offer three plans ranging from $29/month to $299/month. The $29/month Basic Shopify Plan should give site owners everything they want, including a complete website, an internet store with unlimited products, site features, 24/7 support, and much more.

If you want to give Shopify a try, they give a 14-day free trial with no credit card required.

Best For Professional painters ($16 per month).

Some of its other key features include:

You can add and edit content to your live site.

Invite other group members to collaborate on a single dashboard.

Add up to 100 pages to your site.

99.9% uptime guaranteed and SSL certificate.

Automated backup.

Custom fonts available.

Create custom 404 pages.

Customer support through email, Webflow community forum, and help center.

Integration with Zapier lets you connect with tools like Slack, MailChimp, and Asana.

You can add up to 3000 products on your site with eCommerce support.

Best WordPress Themes for Photography and Creative Websites ($279 one-time).

Flothemes is a business that provides customizable WordPress themes. These templates help you build websites inside of WordPress without the need for custom coding. It is powered by Flex block, a powerful free stream page builder, providing limitless customization choices.

All of the templates and themes include premade layouts and content blocks. You may also customize colors, fonts, the structure of the webpage, and more.

Flothemes help you build your site in a few measures, including:

Register a domain name and hosting service provider for your site. You can also check Flothemes cloud hosting services, starting at $26 a month.

Install WordPress.org and connect it to your website hosting. Fortunately, most hosting services provide a one-click WordPress installation.

Finally, select a theme for your website or portfolio.

You can see several how-to tutorials by Flothemes or contact the customer support team.

If you need help setting up the whole site, you can drop a message, and their team will do everything for you.

Flothemes can help you set up your site for only $499-$1999. Besides setting up your site from the start, they also provide services like page loading speed optimization, SEO, styling, etc.. In addition, you get two display sharing sessions of 45 minutes each with experts and one SEO consultation call of 45 minutes. In general, you get six rounds of implementations.

Additionally, Flothemes provides features like SSL implementation, WordPress setup, Typography, color scheme stylization, and much more. You also get complete design freedom, SEO options, and a dash.

Pricing:

While their themes cost a one-time $279, Flothemes offers three pricing strategies for their website setup services, including:

Simple Installation Bundle: $499

Advanced setup packs: $999

Pro Setup packages: $1,999

The Simple Setup Package can help you skip the technical parts and jump directly to adding content and personalizing your motif. It provides features like WordPress installation, website layout setup, theme installation, WordPress transfer, website launching, etc..

The Advanced Setup Package incorporates full assistance with website setup, styling & launch, site speed optimization & an SEO consultation. Additional features include typography & colour scheme stylization, SSL implementation, speed optimization, etc..

Pro Setup Package contains all of the features in the Advanced Setup Package together with the tailored mockup & implementation for your homepage.

Best Website Tool with Integrated CRM Tools

HubSpot is a topnotch CRM tool that also includes a full-featured CMS and website builder. Using their platform, you can create website pages, blog posts, landing pages either from scratch or with their pre-built templates.

Their drag-and-drop editor uses responsive design to help you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.

Unlike other tools on this listing, HubSpot comes integrated with a broad assortment of marketing software, including tools to manage email marketing, get found online, and catch, engage with and understand leads.

By way of example, when you create a webpage, you may add calls-to-action and forms that convert visitors into prospects. Then, when you understand your visitors, you can dynamically create content unique to website visitors based on their location, device, speech, traffic source, or any other detail you choose to capture on your HubSpot CRM.

This integrated marketing suite covers all parts of the customer lifecycle:

Forms, live chat, and conversational chatbots capture leads.

Email advertising, retargeting, and messenger integrations send personalized messages to your leads.

Their contact report builder, analytics tools, and record segmentation help you understand your leads.

Personalized experiences, calls-to-action, and smart content turns leads into customers.

Overall, if you’re seeking a website builder that also comes with a full-featured pair of CRM and marketing tools, HubSpot is the ideal choice.

The World’s Most Popular CMS

Easiest Free Website Builder for Small Sites

Best Digital Marketing Website Builder for Local Businesses

A Personalized Website with the Power of AI

Best for Large Online Stores

Great for Photographers and Artists

Best for startups that want to make bootstrapped sites

Best Site Builder for Agencies and Multilingual Websites

What’s a Website Builder?

A website builder is a tool that allows anyone to manage a site and domain name without manual programming. In other words, a website builder is a tool or software program that will help you build a website.

In the old days of the net, programmers needed to know HTML and CSS to create a website. Today, if you wish to code a site, there’s a steep learning curve — you want to have extensive knowledge of JavaScript and PHP. Not so with website builders.

These tools assist everyone from small businesses and bloggers to information sites and ecommerce businesses easily create sites in minutes.

How much does it cost to build a website?

Is Wix better than WordPress?

How much does a website cost monthly?

Does Google have a website builder?

Can I get a free website for my business?

There you have it — my list of the greatest website builders. As there are 74 choices out there, I’ve condensed the listing down to the very best so you can choose the option that is right for your small business or online brand.

If you are looking for the very best site builder overall, I recommend you begin with Wix.

For the best designs and templates, take a look at Squarespace.

If you will need an e-commerce website to sell products online, Shopify is a good choice.

What site builder do you use?