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17 Best Website Builders: Wix, Squarespace, and More (2021)

Choosing the best site builder can be difficult, as there are 74 popular options to select from.

In this guide, I rated and reviewed the best website builders to create a web site based on price, reliability, web hosting services, technical support, site speed, SEO, features, ease of use, template design, and more.

We will also compare:

The ideal website builders for small companies.

The best free and cheap choices.

Those with the best SEO.

The best platforms with online shop capabilities.

The very best builders for agencies.

And the best choices for photographers and artists.

What’s the Best Website Builder?

Using a website builder is a fast and easy way to construct a presence for your brand or internet business. These tools simplify your site management by combining domain registration, hosting, and site design into one stage.

If you’re not too knowledgeable about web design and development, you’ll want to go with a simple drag and drop editor.

The choice is up to you.

Here are my top picks for the best website builder to use this year.

Wix.

Best Site Builder for Small Business ($13/month)

Wix is the most popular website builder on the market, with over 100 million consumers.

They have 500+ ready-to-use templates to design your site in any industry. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).

Their designs also look beautiful, with scroll effects, and advanced design features like video and animation backgrounds.

In case you already have a domain on GoDaddy or need to register one at Wix.com, they make it super simple. Additionally, if you want to add e-commerce to your site so you could sell online, plans start a $20/month.

If you’re a small business, I urge Wix as the best online store builder. You don’t necessarily need a platform with more advanced options like BigCommerce and Shopify. Wix website owners that are looking to bring an e-commerce store can get these great new features.

Wix is the most user-friendly site tool on the market. You can almost always customize the look and feel of your website with no programming knowledge.

They also have a tool named Artificial Design Intelligence (ADI) — the first artificial intelligence site builder. Wix ADI learns on your website and uses that information to design a website tailored to your specific needs.

This tool leverages AI choosing from countless combinations of pictures, text, designs, and contact forms.

Ultimately, if you’re looking for the best website builder for small businesses, Wix is your best option.

Read my whole Wix review for more in-depth analysis.

Get started with Wix.

Best Modern Website Builder with Free Plans (free — $3.49/mo)

Zyro is a website builder with a mission to assist local companies to tell their unique stories online.

Overall, they’re famous for simplicity and speed.

With Zyro, you can create a company site fast and easily with no coding required. Your website also loads fast because of the light frame and looks great on all devices.

With a strong set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop tool, mobile-readiness, and over one million stock images to choose from.

One of their standout features is their AI Content Generator, which provides SEO-friendly content ideas based on your industry and specific business type.

To get started with this tool, you choose your type of organization, then write 2-3 sentences describing your brand and circumstance. Then you correct your AI settings and customize them based on duration, experience, and creativity level. Lastly, you click on the Generate button and see your uniquely generated content.

Since content creation is a challenge for many website owners, this tool creates new paragraphs for you which can rank better in search and increase conversion rates.

Another excellent features include:

Built-in search engine optimization tools to improve your search rankings.

A free SSL certificate and custom domains.

An AI-driven logo and slogan maker.

24/7 customer support via email and live chat.

AI heatmaps to improve website conversions and forecast visitor behavior.

Mobile-optimized, fast-loading website designs.

Free website design templates for various industries like creative agencies, startups, fashion brands, health businesses, bakeries, and more.

Zyro offers three main pricing programs — a free plan, a mid-tier”Basic” program at $1.99/month, and their high-tier”Unleashed” program at $3.49/month.

Their free plan doesn’t include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.

Their “Basic” plan allows you to connect your own domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools such as Google Tag Manager, Google Analytics, and Facebook pixels. This is a very popular plan that is most suitable for small and medium-sized companies.

Finally, their “Unleashed” plan provides every Zyro feature and provides unlimited storage and bandwidth. At such an affordable price of $3.49/month, it makes sense to go for this plan and enjoy the unlimited features if you’re planning to get a lot of content on your site.

Overall, Zyro is ideal for small businesses looking to create and develop a website fast, save money on writing and logo-making using their AI tools, rank high on search engines, and increase conversion rates with high-quality, mobile-friendly design templates.

You can get started with Zyro for free to test out their platform, then upgrade to a paid program when you are ready to grow your internet business.

Get started with Zyro and start building your website today.

Best Website Design for Personal Sites ($12/month)

When I think of Squarespace, my mind goes right to their beautifully designed home page. They truly know how to create beautiful, high-quality sites that look great for both small businesses and personal websites alike.

With over 100 design templates to select from, they lead the pack in regards to design. Squarespace templates look excellent down to every detail. The fonts, color schemes, and imagery all mesh perfectly for any site.

Besides design, their platform is wonderful for bloggers. I tested out their WYSIWYG blog editor, and it is very intuitive.

You drag elements like pictures, headings, and text onto the page and position it where you want. They also offer multiple user permissions, Google AMP performance, and you can schedule your articles:

A few small search engine optimization limitations hold Squarespace back from being #1 on this list. First, my XML sitemap pulled in two versions of each page with and without a trailing slash”/.” This double indexing may potentially lead to SEO and duplicate content issues later on. They didn’t have an easy fix the last time I checked.

Secondly, your site headlines always become your meta names, so be careful when incorporating your headlines for SEO. You can read more in my whole Wix vs Squarespace review.

Other terrific features compensate for these drawbacks. Their ease of use is top-notch — websites are elementary to build with their editing tools. In-built analytics tools provide continuous data onsite traffic if you’re not using Google Analytics. Plus, it’s hard to go wrong with a beautifully-designed website for just $12/month.

Monthly prices range from $12/month for their private plan up to $40/month for their Online Store (Advanced) plan. Monthly prices are based on a one-year contract, and Squarespace includes a free domainname. The Personal program provides a free domain name, unlimited storage and bandwidth, free SSL, and 24/7 customer service.

In general, if you’re a small business that needs first-rate web design or a blogger who wants your articles to look great, Squarespace is a reliable choice.

Best Free Website Builder (Free — $25/month)

Weebly powers over 530,000 domains and is known as the easy site builder of choice for people without much technical experience. They offer a great deal of great features. If you’re a blogger, you can use Weebly.com to pick a domain name and use their editor to add your text, pictures, and content.

They also have a mobile program to keep track of your site’s functionality on the go. And email marketing tools let you send newsletters to your subscribers from inside their tool.

They have a free plan which comes with 500 MB of storage, a free SSL certificate, and a domain name with Weebly branding. You can use a custom domain with this plan but are made to get Weebly branding throughout your site. Also, the free program only comes with chat and email support, but no phone service.

Weebly’s paid programs vary from $5 to $25 per month. On the high end, their Business Plan gets you advanced e-commerce functionality, a free domainname, and $200 of Google ad credits.

Their e-commerce features include product options/variants, coupon codes, stock management, a shipping calculator, shipping labels, and the ability to accept payments via Square and other suppliers.

The degree of customer support you receive is based on your subscription level. You’ll find assistance yourself in several areas, including their blog, support centre, community forum, social media, and programmer documentation. They also have live chat, email, and telephone support.

If you’re looking for a simple website creator to get up and running, I recommend you begin with Weebly.

Best Website Builder for Ecommerce ($29/month)

Shopify is a favorite ecommerce platform used by over 800,000 online businesses so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse due to their simple dashboard and integrations with thousands of program partners.

While not every website owner needs product-selling functionality, I added Shopify into the list because almost any small business could use them to set up their site.

Take a salon for instance.

With Shopify, not only could you set up a quick site including a blog, a map of your location, contact info, and appointment scheduling (with an app), but you could also sell hair care products online. This creates not only a website but another online source of revenue for your business.

Shopify has a lot of features you’d come to expect from other tools on this list, including hosting, your own domain name, 70+ professional themes, a free SSL certificate, and promotion and SEO features.

They also offer mobile commerce, 100+ payment gateways, automated carrier shipping rates, automatic tax rates, and the complete checkout experience. Besides, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and more.

If you’re establishing a new website and think that you might choose to sell products online in the future, it’s better to get started with Shopify instead of another tool that does not take online shopping as seriously.

They offer three plans ranging from $29/month to $299/month. The $29/month Fundamental Shopify Plan should give site owners everything they need, including a full website, an online store with unlimited products, blog features, 24/7 support, and much more.

If you’d like to give Shopify a try, they give a 14-day free trial with no credit card required.

Best For Professional painters ($16 per month).

Some of its other key features include:

You can add and edit content to your live site.

Invite other group members to collaborate on a single dash.

Add up to 100 pages to your site.

99.9% uptime guaranteed and SSL certificate.

Automated backup.

Custom fonts available.

Create custom 404 pages.

Customer support via email, Webflow community forum, and help center.

Integration with Zapier lets you connect with tools such as Slack, MailChimp, and Asana.

You can add up to 3000 products on your site with eCommerce support.

Best WordPress Themes for Photography and Creative Websites ($279 one-time).

Flothemes is a business that provides customizable WordPress themes. These templates enable you to build websites inside of WordPress with no need for custom coding. It is powered by Flex block, a potent free flow page builder, providing limitless customization choices.

All of the templates and themes include premade designs and content blocks. You may also customize colors, fonts, the structure of the webpage, and more.

Flothemes help you build your site in a few steps, including:

Register a domain name and hosting service provider for your website. You can also check Flothemes cloud hosting services, starting at $26 per month.

Install WordPress.org and connect it to your web site hosting. Fortunately, most hosting services offer a one-click WordPress installation.

Finally, pick a theme for your website or portfolio.

You’ll be able to watch several how-to tutorials by Flothemes or contact the customer support team.

If you need help setting up the whole website, you can drop a message, and their staff will do everything for you.

Flothemes can help you set up your site for only $499-$1999. Besides setting up your website from the start, they also offer services like page load speed optimization, SEO, styling, etc.. In addition, you get two display sharing sessions of 45 minutes each with specialists and one SEO consultation call of 45 minutes. All in all, you get six rounds of implementations.

Furthermore, Flothemes provides features like SSL implementation, WordPress installation, Typography, color scheme stylization, and much more. You also get complete design freedom, SEO options, and a dashboard.

Pricing:

While their subjects cost a one-time $279, Flothemes offers three pricing plans for their website setup services, including:

Simple Installation Bundle: $499

Advanced setup packages: $999

Pro Installation packs: $1,999

The Simple Setup Package can help you skip the technical components and jump straight to adding content and personalizing your motif. It offers features like WordPress installation, website layout setup, theme installation, WordPress transfer, site launching, etc..

The Advanced Setup Package incorporates full assistance with website setup, styling & launching, site speed optimization & an SEO consultation. Additional features include typography & colour scheme stylization, SSL implementation, speed optimization, etc..

Pro Installation Package includes all of the features from the Advanced Setup Package together with the tailored mockup & execution for your homepage.

Best Website Tool with Integrated CRM Tools

HubSpot is a top-notch CRM tool which also has a full-featured CMS and website builder. Using their platform, you can create website pages, blog posts, landing pages either from scratch or using their pre-built templates.

Their drag-and-drop editor uses responsive design that will assist you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.

Unlike other tools on this listing, HubSpot comes integrated with a broad range of marketing software, including tools to manage email advertising, get found online, and capture, engage with and understand leads.

By way of example, when you make a webpage, you may add calls-to-action and forms that convert visitors into prospects. Then, when you know your visitors, you can dynamically create content unique to site visitors based on their location, device, speech, traffic origin, or some other detail you choose to capture on your HubSpot CRM.

This integrated marketing suite covers all parts of the customer lifecycle:

Types, live chat, and conversational chatbots capture prospects.

Email marketing, retargeting, and messenger integrations send personalized messages to your leads.

Their contact builder, analytics tools, and list segmentation help you understand your prospects.

Personalized experiences, calls-to-action, and smart content turns leads into clients.

Overall, if you are seeking a website builder that also comes with a full-featured set of CRM and marketing tools, HubSpot is the best choice.

The World’s Most Popular CMS

Easiest Free Website Builder for Small Sites

Best Digital Marketing Website Builder for Local Firms

A Personalized Website with the Power of AI

Best for Enormous Online Stores

Great for Photographers and Artists

Best for startups that want to create bootstrapped websites

Best Website Builder for Agencies and Multilingual Websites

What is a Website Builder?

A website builder is a tool that allows anyone to manage a website and domain name without manual programming. In other words, a website builder is a tool or software program that will assist you build a web site.

In the old days of the web, programmers needed to know HTML and CSS to create a site. Today, if you want to code a website, there’s a steep learning curve — you need to have extensive knowledge of JavaScript and PHP. Not so with site builders.

These tools help everyone from small companies and bloggers to news sites and ecommerce companies easily create sites in minutes.

How much does it cost to build a website?

Is Wix better than WordPress?

How much does a website cost monthly?

Does Google have a website builder?

Can I get a free website for my business?

There you have it — my list of the greatest website builders. Because there are 74 choices out there, I have condensed the listing down to the top so that you may choose the option that is perfect for your small business or online brand.

If you’re looking for the best site builder complete, I recommend you begin using Wix.

For the best designs and templates, take a look at Squarespace.

If you need an e-commerce site to sell products online, Shopify is a good choice.

What site builder do you use?