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17 Best Website Builders: Wix, Squarespace, and More (2021)

Picking the best website builder can be hard, as there are 74 popular choices to choose from.

In this guide, I rated and reviewed the best website builders to create a website based on cost, reliability, web hosting services, technical support, site speed, SEO, features, ease of use, template design, and much more.

We’ll also compare:

The best website contractors for small businesses.

The ideal free and cheap choices.

The ones with the best SEO.

The best platforms with online shop capabilities.

The very top builders for agencies.

And the best options for photographers and artists.

What’s the Best Website Builder?

Using a site builder is a fast and easy way to construct a presence for your brand or online business. These tools simplify your site management by combining domain registration, hosting, and website design into one platform.

If you’re not too savvy with web design and development, you will want to go with a simple drag and drop editor.

The choice is up to you.

Here are my top picks for the best website builder to use this season.

Wix.

Best Site Builder for Small Business ($13/month)

Wix is the most popular website builder on the current market, with over 100 million users.

They have 500+ ready-to-use templates to design your website in any industry. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).

Their designs also look beautiful, with scroll effects, and innovative design features like animation and video backgrounds.

In case you already have a domain on GoDaddy or need to register one at Wix.com, they make it super easy. Also, if you want to add e-commerce to your site so that you can sell online, plans start a $20/month.

If you are a small business, I recommend Wix as the best online store builder. You don’t necessarily require a platform with more advanced options like BigCommerce and Shopify. Wix website owners that are looking to bring an e-commerce store can find these excellent new features.

Wix is the most user-friendly website tool on the market. You can almost endlessly customize the look and feel of your site with no programming knowledge.

They also have a tool called Artificial Design Intelligence (ADI) — the first artificial intelligence site builder. Wix ADI learns on your site and uses that information to design a site tailored to your precise needs.

This tool leverages AI selecting from billions of combinations of images, text, layouts, and contact forms.

Ultimately, if you’re seeking the best site builder for small companies, Wix is the very best option.

Read my full Wix review for more in-depth analysis.

Get started with Wix.

Best Modern Website Builder with Free Plans (free — $3.49/mo)

Zyro is a website builder with a mission to assist local businesses to tell their unique stories on the web.

Overall, they’re famous for speed and simplicity.

With Zyro, you can create a business website quickly and easily with no programming required. Your site also loads fast because of its light framework and looks great on all devices.

With a strong set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop grid tool, mobile-readiness, and over one million stock images to select from.

One of their standout features is their AI Content Generator, which provides SEO-friendly content ideas based on your industry and specific business type.

To get started with this tool, you choose your type of business, then write 2-3 sentences describing your brand and circumstance. You then adjust your AI settings and customize them based on length, experience, and creativity degree. Last, you click the Generate button and see your uniquely created content.

Since content generation is a challenge for many website owners, this tool generates new paragraphs for you which can rank better in search and increase conversion rates.

Another excellent features include:

Built-in SEO tools to increase your search rankings.

A free SSL certificate and custom domains.

An AI-driven logo and slogan manufacturer.

24/7 customer support via email and live chat.

AI heatmaps to increase website conversions and forecast visitor behaviour.

Mobile-optimized, fast-loading website designs.

Free website design templates for various industries like creative services, startups, fashion brands, health businesses, bakeries, and more.

Zyro offers three main pricing plans — a free plan, a mid-tier”Basic” plan at $1.99/month, and their high-tier”Unleashed” program at $3.49/month.

Their free program does not include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.

Their “Basic” program permits you to connect your domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools such as Google Tag Manager, Google Analytics, and Facebook pixels. This is a very popular plan that is most acceptable for small and medium-sized companies.

Finally, their “Unleashed” plan provides every Zyro attribute and gives unlimited storage and bandwidth. At such an affordable price of $3.49/month, it makes sense to go for this program and enjoy the unlimited features if you’re planning to get a lot of content on your site.

Overall, Zyro is best for small businesses seeking to create and develop a site quickly, save money on composing and logo-making with their AI tools, rank high on search engines, and increase conversion rates with high-quality, mobile-friendly design templates.

You can begin with Zyro for free to test out their stage, then upgrade to a paid plan when you’re ready to grow your internet business.

Get started with Zyro and start building your site today.

Best Website Design for Personal Sites ($12/month)

When I think of Squarespace, my mind goes right for their beautifully designed home page. They truly know how to make beautiful, high-quality websites that look great for both small businesses and personal websites alike.

With over 100 design templates to select from, they lead the pack when it comes to design. Squarespace templates appear excellent down to every detail. The fonts, color schemes, and imagery all mesh perfectly for any site.

Besides design, their stage is wonderful for bloggers. I tested out their WYSIWYG blog editor, and it is very intuitive.

You drag elements like pictures, headings, and text on the page and place it where you would like. They also offer multiple user permissions, Google AMP performance, and you can schedule your posts:

A few small SEO limitations hold Squarespace back from being #1 on this list. First, my XML sitemap pulled two versions of each page with and without a trailing slash”/.” This double indexing could potentially result in SEO and duplicate content issues down the road. They didn’t have an easy fix the last time I checked.

Second, your blog headlines become your meta names, so be cautious when adding your headlines for SEO. You can read more in my full Wix vs Squarespace review.

Other great features make up for these drawbacks. Their ease of use is top-notch — websites are elementary to build with their editing tools. In-built analytics tools provide steady data on-site visitors if you are not using Google Analytics. Plus, it’s tough to go wrong with a beautifully-designed website for just $12/month.

Monthly costs range from $12/month for their private plan up to $40/month for their Online Store (Advanced) plan. Monthly costs are based on a one-year contract, and Squarespace includes a free domainname. The Personal plan provides a free domain name, unlimited bandwidth and storage, free SSL, and 24/7 customer support.

Overall, if you are a small business that needs first-rate web design or a blogger that wants your content to look great, Squarespace is a trusted option.

Best Free Website Builder (Free — $25/month)

Weebly powers over 530,000 domain names and is known as the simple site builder of choice for people without much technical experience. They offer a lot of great features. If you are a blogger, you can use Weebly.com to select a domain name and use their editor to add your own text, images, and content.

They also have a mobile app to keep track of your site’s functionality on the go. And email marketing tools allow you to send newsletters to your subscribers from within their tool.

They have a free plan which comes with 500 MB of storage, a free SSL certificate, and a domain with Weebly branding. You can use a custom domain with this plan but are made to get Weebly branding throughout your website. Also, the free program only includes email and chat support, but no phone service.

Weebly’s paid plans vary from $5 to $25 per month. On the high end, their Business Plan gets you innovative e-commerce functionality, a free domain, and $200 of Google ad credits.

Their e-commerce features include product options/variants, coupon codes, stock management, a shipping calculator, shipping labels, and the ability to accept payments through Square and other providers.

The level of customer support you receive is based on your subscription level. You’ll find assistance yourself in many locations, including their blog, support center, community forum, social media, and developer documentation. They also have live chat, email, and phone support.

If you are looking for a simple site creator to get up and running, I suggest that you begin using Weebly.

Best Site Builder for Ecommerce ($29/month)

Shopify is a popular ecommerce platform used by over 800,000 online businesses so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse because of their simple dashboard and integrations with thousands of app partners.

While not every website owner needs product-selling performance, I added Shopify to the list because almost any small business could use them to set up their website.

Have a salon for example.

With Shopify, not only could you set up a quick site including a blog, a map of your location, contact info, and appointment scheduling (with an app), but you could also sell hair care products online. This creates not only a website but another online source of revenue for your company.

Shopify has a lot of features you’d come to expect from other tools on this list, including hosting, your own domain name, 70+ professional topics, a free SSL certificate, and promotion and SEO features.

They also offer mobile commerce, 100+ payment gateways, automated carrier shipping rates, automatic tax rates, and the complete checkout experience. Besides, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and much more.

If you’re establishing a new website and think that you may want to sell products online in the future, it’s better to get started with Shopify rather than another tool that doesn’t take online shopping as seriously.

They offer three plans ranging from $29/month to $299/month. The $29/month Fundamental Shopify Plan should give website owners everything they need, including a full website, an internet store with unlimited products, blog features, 24/7 support, and much more.

If you’d like to give Shopify a try, they give a 14-day free trial with no credit card required.

Best For Professional painters ($16 per month).

Some of its other Important features include:

You can add and edit content to your live website.

Invite other team members to collaborate on a single dashboard.

Add up to 100 pages to your site.

99.9% uptime guaranteed and SSL certificate.

Automated backup.

Custom fonts available.

Create custom 404 pages.

Customer care via email, Webflow community forum, and help centre.

Integration with Zapier enables you to connect with tools like Slack, MailChimp, and Asana.

You can add up to 3000 products on your website with eCommerce support.

Best WordPress Themes for Photography and Creative Websites ($279 one-time).

Flothemes is a company that offers customizable WordPress themes. These templates help you build sites inside of WordPress with no need for custom coding. It’s powered by Flex block, a potent free stream page builder, providing limitless customization choices.

All the templates and themes include premade designs and content blocks. You may also customize colors, fonts, the arrangement of the webpage, and more.

Flothemes help you build your site in a few measures, including:

Register a domain name and hosting service provider for your website. You can even check Flothemes cloud hosting services, starting at $26 per month.

Install WordPress.org and connect it to your website hosting. Fortunately, most hosting services offer a one-click WordPress installation.

Finally, select a theme for your website or portfolio.

You can watch several how-to tutorials by Flothemes or contact the customer support team.

If you need assistance setting up the entire website, you can drop a message, and their staff will do everything for you.

Flothemes can help you set up your site for only $499-$1999. Besides setting up your website from the beginning, they also provide services like page load speed optimization, SEO, styling, etc.. Plus, you get two display sharing sessions of 45 minutes each with experts and one SEO consultation call of 45 minutes. In general, you get six rounds of implementations.

Furthermore, Flothemes provides features like SSL implementation, WordPress installation, Typography, color scheme stylization, and more. You also get complete design freedom, SEO options, and a dash.

Pricing:

While their subjects cost a one-time $279, Flothemes offers three pricing strategies for their website setup services, including:

Simple Setup Package: $499

Advanced setup packs: $999

Pro Installation packs: $1,999

The Simple Setup Package can help you skip the technical components and jump straight to adding content and personalizing your motif. It offers features like WordPress installation, site layout setup, theme setup, WordPress transfer, site launch, etc..

The Advanced Setup Package incorporates full assistance with website setup, styling & launching, site speed optimization & an search engine optimization consultation. Additional features include typography & color scheme stylization, SSL implementation, speed optimization, etc..

Pro Installation Package contains all of the features from the Advanced Setup Package along with the tailored mockup & execution for your homepage.

Best Website Tool with Integrated CRM Tools

HubSpot is a top-notch CRM tool which also includes a full-featured CMS and website builder. Using their platform, it is possible to create website pages, blog posts, landing pages from scratch or with their pre-built templates.

Their drag-and-drop editor uses responsive design that will assist you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.

Unlike other tools on this list, HubSpot comes integrated with a broad range of marketing software, including tools to manage email marketing, get found online, and catch, engage with and understand leads.

For example, when you make a webpage, you can add calls-to-action and forms that convert visitors into prospects. Then, when you understand your visitors, you can dynamically create content unique to site visitors based on their location, device, language, traffic origin, or some other detail you choose to capture on your HubSpot CRM.

This integrated marketing suite covers all parts of the customer lifecycle:

Forms, live chat, and conversational chatbots capture prospects.

Email advertising, retargeting, and messenger integrations send personalized messages to your leads.

Their contact builder, analytics tools, and list segmentation help you understand your prospects.

Personalized experiences, calls-to-action, and smart content turns leads into customers.

Overall, if you’re seeking a website builder that also comes with a full-featured pair of CRM and marketing tools, HubSpot is your ideal choice.

The World’s Most Popular CMS

Easiest Free Website Builder for Small Websites

Best Digital Advertising Website Builder for Local Businesses

A Personalized Website with the Power of AI

Best for Large Online Stores

Great for Photographers and Artists

Best for startups that want to make bootstrapped websites

Best Website Builder for Agencies and Multilingual Websites

What is a Website Builder?

A website builder is a tool that allows anyone to manage a website and domain name without manual coding. In other words, a website builder is a tool or software program to assist you build a web site.

In the old days of the net, programmers needed to understand HTML and CSS to create a website. Today, if you want to code a site, there’s a steep learning curve — you need to have extensive knowledge of JavaScript and PHP. Not so with site builders.

These tools help everyone from small businesses and bloggers to news sites and ecommerce companies easily create websites in minutes.

How much does it cost to build a website?

Is Wix better than WordPress?

How much does a website cost monthly?

Does Google have a website builder?

Can I get a free site for my business?

There you have it — my list of the top website builders. As there are 74 choices out there, I’ve condensed the list down to the top so that you may choose the option that is perfect for your business or online brand.

If you’re looking for the best website builder complete, I recommend you get started using Wix.

For the best designs and templates, check out Squarespace.

If you need an e-commerce website to sell products online, Shopify is a fantastic choice.

What site builder do you use?