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17 Best Website Builders: Wix, Squarespace, and More (2021)

Choosing the best website builder can be hard, as there are 74 popular options to select from.

In this guide, I ranked and reviewed the best website builders to make a web site based on cost, reliability, web hosting services, technical assistance, site speed, SEO, features, ease of use, template design, and more.

We’ll also compare:

The ideal website contractors for small businesses.

The ideal free and affordable choices.

Those with the best SEO.

The top platforms with online shop capabilities.

The best builders for agencies.

And the best choices for photographers and artists.

What’s the Best Website Builder?

Using a site builder is a fast and effortless way to build a presence for your brand or online business. These tools simplify your site management by combining domain registration, hosting, and site design into one stage.

If you’re not too savvy with web design and development, you’ll want to go with an easy drag and drop editor.

The choice is all up to you.

Here are my top picks for the best site builder to use this season.

Wix.

Best Website Builder for Small Business ($13/month)

Wix is the most popular website builder available on the current market, with over 100 million consumers.

They have 500+ ready-to-use templates to design your website in any business. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).

Their designs also appear beautiful, with scroll effects, and innovative design features like animation and video backgrounds.

In case you already have a domain on GoDaddy or need to register one at Wix.com, they make it super easy. Also, if you’d like to add e-commerce to your website so you could sell online, plans start a $20/month.

If you’re a small business, I urge Wix as the best online store builder. You don’t necessarily need a platform with more advanced options like BigCommerce and Shopify. Wix website owners that want to add an e-commerce store can get these excellent new features.

Wix is the most user-friendly website tool on the market. You can almost always customize the look and feel of your website with no coding knowledge.

They also have a tool named Artificial Design Intelligence (ADI) — the first artificial intelligence website builder. Wix ADI learns on your site and uses that information to design a website tailored to your specific needs.

This tool leverages AI choosing from billions of combinations of images, text, layouts, and contact forms.

Finally, if you’re seeking the best site builder for small companies, Wix is your very best option.

Read my full Wix review for more in-depth analysis.

Get started with Wix.

Best Modern Website Builder with Free Plans (free — $3.49/mo)

Zyro is a site builder with a mission to assist local businesses to tell their unique stories on the web.

Overall, they’re best known for simplicity and speed.

With Zyro, you may make a business website fast and easily with no programming required. Your website also loads fast because of its light frame and looks great on all devices.

With a strong set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop grid tool, mobile-readiness, and over one million stock pictures to select from.

One of the standout features is their AI Content Generator, which offers SEO-friendly content ideas based on your industry and specific business type.

To get started with this tool, you pick your type of organization, then write 2-3 sentences describing your brand and circumstance. Then you correct your AI settings and customize them based on duration, expertise, and creativity degree. Lastly, you click the Create button and see your distinctively generated content.

Since content creation is a challenge for many site owners, this tool generates new paragraphs for you that can rank better in search and increase conversion rates.

Some other excellent features include:

Built-in search engine optimization tools to improve your search rankings.

A free SSL certificate and custom domains.

An AI-driven logo and slogan maker.

24/7 customer support via email and live chat.

AI heatmaps to increase website conversions and forecast visitor behavior.

Mobile-optimized, fast-loading website layouts.

Free website design templates for various industries like creative services, startups, fashion brands, health businesses, bakeries, and much more.

Zyro offers three primary pricing programs — a free plan, a mid-tier”Basic” plan at $1.99/month, and their high-tier”Unleashed” program at $3.49/month.

Their free plan does not include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.

Next, their “Basic” plan permits you to connect your own domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools such as Google Tag Manager, Google Analytics, and Facebook pixels. This is a very popular plan that is most suitable for small and medium-sized companies.

Finally, their “Unleashed” plan provides every Zyro attribute and gives unlimited storage and bandwidth. At this affordable price of $3.49/month, it is sensible to go for this plan and enjoy the unlimited features if you plan to have a great deal of content on your site.

Overall, Zyro is best for small businesses looking to create and grow a website quickly, save money on writing and logo-making using their AI tools, rank high on search engines, and increase conversion rates with high-quality, mobile-friendly design templates.

You can begin with Zyro free of charge to check out their stage, then upgrade to a paid plan when you’re ready to grow your online business.

Get started with Zyro and start building your site today.

Best Website Design for Personal Sites ($12/month)

When I think of Squarespace, my mind goes right for their beautifully designed home page. They truly know how to make beautiful, high-quality websites that look great for both small businesses and personal websites alike.

With over 100 design templates to choose from, they lead the pack when it comes to design. Squarespace templates appear excellent down to every detail. The fonts, color schemes, and vision all mesh flawlessly for any site.

Besides design, their platform is great for bloggers. I tested out their WYSIWYG blog editor, and it is very intuitive.

You drag elements like images, headings, and text on the page and position it where you want. They also offer multiple user permissions, Google AMP functionality, and you can schedule your posts:

A few small SEO limitations hold Squarespace back from being #1 on this list. To begin with, my XML sitemap pulled two versions of every page with and without a trailing slash”/.” This double indexing could potentially result in SEO and duplicate content problems later on. They didn’t have an easy fix the last time I checked.

Secondly, your site headlines become your meta names, so be cautious when adding your headlines for SEO. You can read more in my full Wix vs Squarespace review.

Other great features compensate for these drawbacks. Their ease of use is topnotch — sites are elementary to assemble with their editing tools. In-built analytics tools provide continuous data on-site visitors if you’re not using Google Analytics. Plus, it’s tough to go wrong with a beautifully-designed site for just $12/month.

Monthly costs range from $12/month for their Personal plan up to $40/month for their Online Store (Advanced) plan. Monthly costs are based on a one-year contract, and Squarespace includes a free domain. The Personal plan provides a free domain name, unlimited storage and bandwidth, free SSL, and 24/7 customer support.

In general, if you’re a small company that needs first-rate web design or a blogger who wants your articles to appear great, Squarespace is a trusted choice.

Best Free Website Builder (Free — $25/month)

Weebly powers over 530,000 domains and is known as the easy website builder of choice for people without much technical expertise. They offer a great deal of great features. If you’re a blogger, you can use Weebly.com to select a domain name and use their editor to add your own text, images, and articles.

They also have a mobile program to keep track of your site’s performance on the go. And email marketing tools allow you to send newsletters to your subscribers from within their tool.

They have a free plan which comes with 500 MB of storage, a free SSL certificate, and a domain with Weebly branding. You can use a custom domain name with this plan but are forced to get Weebly branding throughout your site. Also, the free plan only includes email and chat support, but no phone support.

Weebly’s paid plans vary from $5 to $25 per month. On the high end, their Business Strategy gets you advanced e-commerce performance, a free domainname, and $200 of Google ad credits.

Their e-commerce features include product options/variants, coupon codes, inventory management, a shipping calculator, shipping labels, and the ability to accept payments through Square and other providers.

The level of customer support you get is based on your subscription level. You’ll find assistance yourself in many locations, including their blog, support center, community discussion, social networking, and developer documentation. They also have live chat, email, and phone support.

If you are looking for a simple site creator to get up and running, I suggest that you get started using Weebly.

Best Website Builder for Ecommerce ($29/month)

Shopify is a popular ecommerce platform used by over 800,000 online businesses so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse due to their simple dashboard and integrations with thousands of app partners.

While not every site owner needs product-selling performance, I added Shopify into the list because almost any small business could use them to install their site.

Have a salon for example.

With Shopify, not only could you set up a quick site including a blog, a map of your location, contact info, and appointment scheduling (with a program ), but you could also sell hair care products online. This creates not only a website but another online source of revenue for your business.

Shopify has a great deal of features you’d come to expect from other tools on this listing, such as hosting, your own domain name, 70+ specialist topics, a free SSL certificate, and promotion and SEO features.

They also supply mobile commerce, 100+ payment gateways, automated carrier shipping rates, automatic tax rates, and the complete checkout experience. Plus, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and much more.

If you’re establishing a new website and believe that you may want to sell products online in the future, it is far better to get started with Shopify instead of another tool that doesn’t take online shopping too.

They offer three plans ranging from $29/month to $299/month. The $29/month Basic Shopify Plan should give website owners everything they need, including a complete website, an online store with unlimited products, site features, 24/7 support, and more.

If you’d like to give Shopify a try, they offer a 14-day free trial with no credit card required.

Best For Professional painters ($16 per month).

Some of its other key features include:

You can add and edit content to your live website.

Invite additional group members to collaborate on a single dash.

Add up to 100 pages to your site.

99.9% uptime guaranteed and SSL certificate.

Automated backup.

Custom fonts available.

Create custom 404 pages.

Customer support through email, Webflow community forum, and help center.

Integration with Zapier lets you connect with tools such as Slack, MailChimp, and Asana.

You can add up to 3000 products on your website with eCommerce support.

Best WordPress Themes for Photography and Creative Websites ($279 one-time).

Flothemes is a business that offers customizable WordPress themes. These templates help you build sites inside of WordPress without the need for custom coding. It’s powered by Flex block, a powerful free flow page builder, providing limitless customization options.

All the templates and themes include premade designs and content blocks. You can also customize colors, fonts, the structure of the webpage, and more.

Flothemes help you build your site in a few steps, including:

Register a domain name and hosting service provider for your website. You can also check Flothemes cloud hosting services, starting at $26 per month.

Install WordPress.org and join it to your web site hosting. Fortunately, most hosting services offer a one-click WordPress installation.

Finally, select a theme for your site or portfolio.

You’ll be able to watch several how-to tutorials by Flothemes or contact the customer support team.

If you need assistance setting up the whole site, you can drop a message, and their team will do everything for you.

Flothemes can help you set up your website for only $499-$1999. Besides setting up your website from the beginning, they also provide services like page load speed optimization, SEO, styling, etc.. Plus, you get two display sharing sessions of 45 minutes each with experts and one SEO consultation call of 45 minutes. In general, you get six rounds of implementations.

Furthermore, Flothemes provides features like SSL implementation, WordPress installation, Typography, color scheme stylization, and much more. You also find complete design freedom, SEO options, and a dash.

Pricing:

While their subjects cost a one-time $279, Flothemes offers three pricing strategies for their site setup services, including:

Simple Setup Package: $499

Advanced setup packs: $999

Pro Installation packs: $1,999

The Easy Setup Package can help you skip the technical parts and jump directly to adding content and personalizing your motif. It offers features like WordPress installation, website layout setup, theme setup, WordPress transfer, website launching, etc..

The Advanced Setup Package incorporates full assistance with site setup, styling & launching, site speed optimization & an search engine optimization consultation. Additional features include typography & colour scheme stylization, SSL implementation, speed optimization, etc..

Pro Setup Package includes all of the features in the Advanced Setup Package along with the tailored mockup & execution for your homepage.

Best Site Tool with Integrated CRM Tools

HubSpot is a topnotch CRM tool which also has a full-featured CMS and website builder. Using their platform, you can create website pages, blog posts, landing pages from scratch or with their pre-built templates.

Their drag-and-drop editor uses responsive design to assist you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.

Unlike other tools on this listing, HubSpot comes integrated with a wide range of marketing software, including tools to manage email advertising, get found online, and catch, engage with and understand prospects.

For instance, when you create a webpage, you may add calls-to-action and forms that convert visitors into leads. Then, when you understand your visitors, you can dynamically create content unique to website visitors based on their location, device, language, traffic source, or some other detail you choose to capture in your HubSpot CRM.

This integrated marketing suite covers all parts of the customer lifecycle:

Types, live chat, and conversational chatbots capture leads.

Email marketing, retargeting, and messenger integrations send customized messages to your leads.

Their contact builder, analytics tools, and record segmentation help you understand your prospects.

Personalized experiences, calls-to-action, and smart content turns leads into customers.

Overall, if you’re seeking a site builder that also includes a full-featured pair of CRM and marketing tools, HubSpot is your best choice.

The World’s Most Popular CMS

Easiest Free Website Builder for Small Sites

Best Digital Advertising Website Builder for Local Firms

A Personalized Website with the Power of AI

Best for Enormous Online Stores

Great for Photographers and Artists

Best for startups that want to make bootstrapped sites

Best Website Builder for Agencies and Multilingual Websites

What’s a Website Builder?

A website builder is a tool that allows anyone to manage a site and domain name without manual programming. In other words, a site builder is a tool or software application to help you build a website.

In the old days of the web, programmers needed to know HTML and CSS to create a website. Today, if you wish to code a website, there is a steep learning curve — you want to have extensive knowledge of JavaScript and PHP. Not so with website builders.

These tools help everyone from small businesses and bloggers to news websites and ecommerce companies easily create websites in minutes.

How much does it cost to build a website?

Is Wix better than WordPress?

How much does a website cost monthly?

Does Google have a site builder?

Can I get a free website for my company?

There you have it — my list of the top website builders. Because there are 74 options out there, I have condensed the list down to the top so you may choose the option that is perfect for your business or online brand.

If you are looking for the best website builder overall, I recommend you get started with Wix.

For the best designs and templates, take a look at Squarespace.

If you need an e-commerce site to sell products online, Shopify is a good choice.

What website builder do you use?