17 Best Website Builders: Wix, Squarespace, and More (2021)
Picking the best website builder can be difficult, because there are 74 popular choices to choose from.
In this guide, I ranked and reviewed the best website builders to create a website based on cost, reliability, web hosting services, technical assistance, website speed, SEO, features, ease of use, template design, and more.
We will also compare:
The ideal website builders for small companies.
The ideal free and cheap options.
Those with the best SEO.
The best platforms with online store capabilities.
The very top builders for agencies.
And the best choices for photographers and artists.
What’s the Best Website Builder?
Using a site builder is a fast and effortless way to construct a presence for your brand or internet business. These tools simplify your site management by combining domain registration, hosting, and website design into one platform.
If you are not too savvy with web design and development, you will want to go with an easy drag and drop editor.
The choice is up to you.
Here are my top picks for the best site builder to use this year.
Best Website Builder for Small Business ($13/month)
Wix is the most popular website builder on the current market, with over 100 million users.
They have 500+ ready-to-use templates to design your site in any business. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).
Their designs also look beautiful, with scroll effects, and innovative design features like animation and video backgrounds.
In case you already have a domain on GoDaddy or want to register one at Wix.com, they make it super simple. Additionally, if you’d like to add e-commerce to your website so you could sell online, plans start a $20/month.
If you are a small business, I recommend Wix as the best online store builder. You don’t necessarily need a platform with more advanced options like BigCommerce and Shopify. Wix website owners that are looking to add an e-commerce store can get these great new features.
Wix is the most user-friendly site tool on the market. You can almost always customize the look and feel of your site with no coding knowledge.
They also have a tool named Artificial Design Intelligence (ADI) — the first artificial intelligence website builder. Wix ADI learns on your site and uses that information to design a website tailored to your specific needs.
This tool leverages AI choosing from countless combinations of pictures, text, designs, and contact forms.
Ultimately, if you’re seeking the best site builder for small companies, Wix is your best choice.
Read my full Wix review for more in-depth analysis.
Get started with Wix.
Best Modern Website Builder with Free Plans (free — $3.49/mo)
Zyro is a website builder with a mission to assist local companies to tell their unique stories on the web.
Overall, they’re famous for speed and simplicity.
With Zyro, you may make a company site fast and easily with no coding required. Your site also loads fast due to its light framework and looks great on all apparatus.
With a powerful set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop grid tool, mobile-readiness, and more than one million stock pictures to select from.
One of their standout features is their AI Content Generator, which offers SEO-friendly content ideas based on your industry and specific business type.
To begin with this tool, you choose your type of organization, then write 2-3 paragraphs describing your brand and context. Then you adjust your AI settings and customize them based on duration, expertise, and creativity degree. Last, you click on the Create button and see your uniquely created content.
Since content creation is a challenge for many website owners, this tool generates new paragraphs for you which can rank better in search and increase conversion rates.
Another excellent features include:
Built-in search engine optimization tools to increase your search rankings.
A free SSL certificate and custom domain names.
An AI-driven logo and slogan manufacturer.
24/7 customer support via email and live chat.
AI heatmaps to increase website conversions and predict visitor behaviour.
Mobile-optimized, fast-loading website designs.
Free website design templates for various industries like creative agencies, startups, fashion brands, health businesses, bakeries, and much more.
Zyro offers three main pricing plans — a free plan, a mid-tier”Basic” plan at $1.99/month, and their high-tier”Unleashed” program at $3.49/month.
Their free program does not include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.
Their “Basic” plan allows you to connect your domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools such as Google Tag Manager, Google Analytics, and Facebook pixels. This is a really popular plan that’s most suitable for small and medium-sized businesses.
Finally, their “Unleashed” program provides every Zyro attribute and gives unlimited storage and bandwidth. At this affordable price of $3.49/month, it is sensible to go for this plan and enjoy the unlimited features if you plan to have a great deal of content on your website.
Overall, Zyro is best for small businesses looking to create and grow a website quickly, save money on composing and logo-making using their AI tools, rank high on search engines, and increase conversion rates with high-quality, mobile-friendly design templates.
You can get started with Zyro free of charge to test out their stage, then upgrade to a paid plan when you’re ready to grow your online business.
Get started with Zyro and start building your website today.
Best Website Design for Personal Sites ($12/month)
When I think of Squarespace, my mind goes directly for their beautifully designed home page. They truly know how to create beautiful, high-quality sites that look great for both small businesses and personal websites alike.
With over 100 design templates to select from, they lead the pack in regards to design. Squarespace templates appear excellent down to every detail. The fonts, color schemes, and vision all mesh flawlessly for any website.
Besides design, their platform is wonderful for bloggers. I tested out their WYSIWYG blog editor, and it’s very intuitive.
You drag elements like pictures, headings, and text on the page and place it where you want. They also offer multiple user permissions, Google AMP performance, and you can schedule your articles:
A few small SEO limits hold Squarespace back from being #1 on this list. To begin with, my XML sitemap pulled two versions of every page with and without a trailing slash”/.” This double indexing could potentially lead to SEO and duplicate content issues down the road. They didn’t have a simple fix the last time I checked.
Secondly, your site headlines always become your meta titles, so be careful when incorporating your headlines for SEO. You can read more in my whole Wix vs Squarespace review.
Other terrific features compensate for these drawbacks. Their ease of use is top-notch — sites are elementary to assemble with their editing tools. In-built analytics tools provide steady data onsite traffic if you’re not using Google Analytics. Plus, it’s hard to go wrong with a beautifully-designed website for only $12/month.
Monthly costs range from $12/month for their Personal plan up to $40/month for their Online Store (Advanced) plan. Monthly prices are based on a one-year contract, and Squarespace includes a free domain. The Personal plan provides a free domain name, unlimited bandwidth and storage, free SSL, and 24/7 customer service.
Overall, if you’re a small business that needs first-rate web design or a blogger who wants your articles to appear great, Squarespace is a trusted choice.
Best Free Website Builder (Free — $25/month)
Weebly powers over 530,000 domain names and is called the easy site builder of choice for people without much technical expertise. They offer a lot of great features. If you’re a blogger, you can use Weebly.com to pick a domain name and use their editor to add your own text, images, and content.
They also have a mobile program to keep track of your site’s functionality on the go. And email marketing tools allow you to send newsletters to your subscribers from within their tool.
They have a free plan which comes with 500 MB of storage, a free SSL certificate, and a domain name with Weebly branding. You can use a custom domain name with this plan but are forced to have Weebly branding throughout your website. Also, the free program only includes email and chat support, but no phone service.
Weebly’s paid plans range from $5 to $25 per month. On the high end, their Business Strategy gets you innovative e-commerce performance, a free domainname, and $200 of Google ad credits.
Their e-commerce features include product options/variants, coupon codes, inventory management, a shipping calculator, shipping labels, and the ability to accept payments through Square and other providers.
The degree of customer support you get is based on your subscription level. You can find assistance yourself in many areas, including their blog, support center, community forum, social media, and programmer documentation. They also have live chat, email, and telephone support.
If you’re searching for a simple site creator to get up and running, I recommend you get started with Weebly.
Best Website Builder for Ecommerce ($29/month)
Shopify is a favorite ecommerce platform used by over 800,000 online companies so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse due to their simple dashboard and integrations with thousands of app partners.
While not every site owner needs product-selling performance, I added Shopify into the list because almost any small business could use them to install their site.
Take a salon for example.
With Shopify, not only could you set up a quick website including a blog, a map of your location, contact info, and appointment scheduling (with a program ), but you might also sell hair care products online. This creates not only a website but another online source of revenue for your company.
Shopify has a great deal of features you’d come to expect from other tools on this list, such as hosting, your own domain name, 70+ professional topics, a free SSL certificate, and promotion and SEO features.
They also supply mobile commerce, 100+ payment gateways, automatic carrier shipping rates, automatic tax rates, and the full checkout experience. Plus, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and much more.
If you’re setting up a new website and think that you may choose to sell products online in the future, it is better to begin with Shopify rather than another tool that does not take online shopping too.
They offer three plans ranging from $29/month to $299/month. The $29/month Basic Shopify Plan should give website owners everything they want, including a complete website, an internet store with unlimited products, blog features, 24/7 support, and more.
If you want to give Shopify a try, they give a 14-day free trial with no credit card required.
Best For Professional painters ($16 per month).
Some of its other key features include:
You can add and edit content to your live website.
Invite other team members to collaborate on a single dashboard.
Add up to 100 pages to your site.
99.9% uptime guaranteed and SSL certificate.
Custom fonts available.
Create custom 404 pages.
Customer care via email, Webflow community forum, and help center.
Integration with Zapier lets you connect with tools such as Slack, MailChimp, and Asana.
You can add up to 3000 products on your site with eCommerce support.
Finest WordPress Themes for Photography and Creative Websites ($279 one-time).
Flothemes is a company that offers customizable WordPress themes. These templates help you build websites inside of WordPress without the need for custom coding. It is powered by Flex block, a potent free stream page builder, providing limitless customization choices.
All the templates and themes come with premade designs and content blocks. You can also customize colors, fonts, the arrangement of the page, and more.
Flothemes help you build your website in a few steps, including:
Register a domain name and hosting service provider for your website. You can also check Flothemes cloud hosting services, starting at $26 per month.
Install WordPress.org and join it to your website hosting. Fortunately, most hosting services provide a one-click WordPress installation.
Finally, select a theme for your website or portfolio.
You’ll be able to watch several how-to tutorials by Flothemes or contact the customer support team.
If you need help setting up the whole site, you can drop a message, and their staff will do everything for you.
Flothemes will help you set up your site for just $499-$1999. Besides setting up your site from the beginning, they also offer services like page load speed optimization, SEO, styling, etc.. Plus, you get two screen sharing sessions of 45 minutes each with specialists and one SEO consultation call of 45 minutes. All in all, you get six rounds of implementations.
Additionally, Flothemes provides features like SSL implementation, WordPress installation, Typography, color scheme stylization, and more. You also get complete design freedom, SEO options, and a dashboard.
While their themes cost a one-time $279, Flothemes offers three pricing plans for their website setup services, including:
Simple Setup Package: $499
Advanced setup packs: $999
Pro Setup packages: $1,999
The Simple Setup Package can help you skip the technical parts and jump straight to adding content and personalizing your theme. It provides features like WordPress installation, site layout setup, theme setup, WordPress transfer, website launch, etc..
The Advanced Setup Package incorporates full assistance with website setup, styling & launching, site speed optimization & an search engine optimization consultation. Additional features include typography & color scheme stylization, SSL implementation, speed optimization, etc..
Pro Setup Package contains all the features in the Advanced Setup Package together with the tailored mockup & implementation for your homepage.
Best Site Tool with Integrated CRM Tools
HubSpot is a topnotch CRM tool which also includes a full-featured CMS and website builder. Using their platform, it is possible to create website pages, blog posts, landing pages from scratch or with their pre-built templates.
Their drag-and-drop editor uses responsive design to help you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.
Unlike other tools on this listing, HubSpot comes integrated with a wide range of marketing applications, including tools to manage email advertising, get found online, and catch, engage with and understand leads.
By way of instance, when you make a webpage, you can add calls-to-action and forms that convert visitors into prospects. Then, when you know your visitors, you can dynamically create content unique to site visitors based on their location, device, language, traffic origin, or any other detail you choose to capture on your HubSpot CRM.
This integrated marketing suite covers all parts of the customer lifecycle:
Types, live chat, and conversational chatbots capture prospects.
Email marketing, retargeting, and messenger integrations send customized messages to your prospects.
Their contact builder, analytics tools, and list segmentation help you understand your prospects.
Personalized experiences, calls-to-action, and smart content turns leads into clients.
Overall, if you are seeking a site builder that also comes with a full-featured set of CRM and marketing tools, HubSpot is your ideal choice.
The World’s Most Popular CMS
Easiest Free Website Builder for Small Websites
Best Digital Advertising Website Builder for Local Firms
A Personalized Website with the Power of AI
Best for Large Online Stores
Great for Photographers and Artists
Best for startups that want to make bootstrapped websites
Best Website Builder for Agencies and Multilingual Websites
What is a Website Builder?
A website builder is a tool that allows anyone to manage a website and domain name without manual coding. In other words, a website builder is a tool or software application that will assist you build a web site.
These tools assist everyone from small businesses and bloggers to news websites and ecommerce businesses easily create sites in minutes.
How much does it cost to build a website?
Is Wix better than WordPress?
How much does a website cost monthly?
Does Google have a website builder?
Can I get a free website for my business?
There you have it — my list of the top website builders. As there are 74 choices out there, I have condensed the listing down to the very best so you may choose the option that is perfect for your small business or online brand.
If you’re looking for the best website builder complete, I recommend you get started using Wix.
For the best designs and templates, take a look at Squarespace.
If you will need an e-commerce site to sell products online, Shopify is a good choice.
What site builder do you use?