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17 Best Website Builders: Wix, Squarespace, and More (2021)

Choosing the best site builder can be difficult, as there are 74 popular options to choose from.

In this guide, I rated and reviewed the best website builders to make a web site based on price, reliability, web hosting services, technical support, site speed, SEO, features, ease of use, template design, and much more.

We’ll also compare:

The best website builders for small businesses.

The ideal free and affordable options.

The ones with the best SEO.

The best platforms with online store capabilities.

The very top builders for agencies.

And the best options for photographers and artists.

What’s the Best Website Builder?

Using a website builder is a fast and effortless way to construct a presence for your brand or internet business. These tools simplify your website management by combining domain registrationhosting, and site design into one stage.

If you’re not too savvy with web design and development, you’ll want to go with an easy drag and drop editor.

The choice is up to you.

Here are my top picks for the best site builder to use this year.

Wix.

Best Website Builder for Small Business ($13/month)

Wix is the most popular website builder available on the current market, with over 100 million users.

They have 500+ ready-to-use templates to design your website in any business. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).

Their designs also look beautiful, with scroll effects, and advanced design features like video and animation backgrounds.

If you already have a domain on GoDaddy or want to register one at Wix.com, they make it super simple. Additionally, if you’d like to add e-commerce to your site so you could sell online, plans start a $20/month.

If you are a small company, I urge Wix as the best online store builder. You don’t necessarily need a platform with more advanced options like BigCommerce and Shopify. Wix website owners that are looking to bring an e-commerce store can find these great new features.

Wix is the most user-friendly site tool on the market. You can almost always customize the look and feel of your site with no programming knowledge.

They also have a tool called Artificial Design Intelligence (ADI) — the first artificial intelligence site builder. Wix ADI learns on your site and uses that information to design a website tailored to your specific needs.

This tool leverages AI choosing from billions of combinations of images, text, designs, and contact forms.

Ultimately, if you’re seeking the best site builder for small businesses, Wix is the very best option.

Read my full Wix review for more in-depth analysis.

Get started with Wix.

Greatest Modern Website Builder with Free Plans (free — $3.49/mo)

Zyro is a website builder with a mission to assist local companies to tell their unique stories on the web.

Overall, they are best known for speed and simplicity.

With Zyro, you may make a company website quickly and easily with no programming required. Your site also loads fast due to the light framework and looks great on all devices.

With a strong set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop tool, mobile-readiness, and more than one million stock images to select from.

One of their standout features is their AI Content Generator, which provides SEO-friendly content ideas based on your industry and specific business type.

To begin with this tool, you choose your type of organization, then write 2-3 sentences describing your brand and context. Then you adjust your AI settings and customize them based on length, experience, and creativity degree. Last, you click on the Generate button and see your uniquely generated content.

Since content creation is a challenge for many site owners, this tool generates new paragraphs for you that can rank better in search and increase conversion rates.

Some other excellent features include:

Built-in search engine optimization tools to increase your search rankings.

A free SSL certificate and custom domain names.

An AI-driven logo and slogan manufacturer.

24/7 customer support via email and live chat.

AI heatmaps to improve website conversions and forecast visitor behavior.

Mobile-optimized, fast-loading website layouts.

Free website design templates for various industries like creative agencies, startups, fashion brands, wellness businesses, bakeries, and more.

Zyro offers three main pricing programs — a free plan, a mid-tier”Basic” program at $1.99/month, and their high-tier”Unleashed” plan at $3.49/month.

Their free program doesn’t include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.

Their “Basic” program allows you to connect your domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools like Google Tag Manager, Google Analytics, and Facebook pixels. This is a really popular plan that is most suitable for small and medium-sized businesses.

Finally, their “Unleashed” plan provides every Zyro feature and gives unlimited bandwidth and storage. At such an affordable price of $3.49/month, it is sensible to go for this plan and enjoy the unlimited features if you’re planning to have a lot of content on your website.

Overall, Zyro is ideal for small businesses seeking to create and develop a site quickly, save money on writing and logo-making with their AI tools, rank high on search engines, and increase conversion rates with high quality, mobile-friendly design templates.

You can get started with Zyro free of charge to check out their platform, then upgrade to a paid plan when you are ready to grow your online business.

Get started with Zyro and begin building your site today.

Best Website Design for Personal Sites ($12/month)

When I think of Squarespace, my mind goes right to their beautifully designed home page. They truly know how to create beautiful, high-quality sites that look great for both small businesses and personal websites alike.

With over 100 design templates to select from, they lead the pack in regards to design. Squarespace templates look excellent down to every detail. The fonts, color schemes, and vision all mesh flawlessly for any website.

Besides design, their platform is wonderful for bloggers. I tested out their WYSIWYG blog editor, and it’s very intuitive.

You drag elements like images, headings, and text on the page and place it where you want. They also offer multiple user permissions, Google AMP performance, and you can schedule your posts:

A few small SEO limits hold Squarespace back from being #1 on this list. To begin with, my XML sitemap pulled two versions of every page with and without a trailing slash”/.” This double indexing may potentially result in SEO and duplicate content problems later on. They didn’t have a simple fix the last time I checked.

Secondly, your blog headlines always become your meta names, so be careful when incorporating your headlines for SEO. You can read more in my whole Wix vs Squarespace review.

Other terrific features make up for these drawbacks. Their ease of use is top-notch — websites are elementary to assemble with their editing tools. In-built analytics tools provide continuous data onsite traffic if you are not using Google Analytics. Plus, it’s hard to go wrong with a beautifully-designed site for only $12/month.

Monthly prices range from $12/month for their Personal plan up to $40/month for their Online Store (Advanced) plan. Monthly costs are based on a one-year contract, and Squarespace includes a free domainname. The Personal plan provides a free domain name, unlimited bandwidth and storage, free SSL, and 24/7 customer support.

Overall, if you’re a small company that needs first-rate web design or a blogger who wants your articles to look great, Squarespace is a reliable option.

Best Free Website Builder (Free — $25/month)

Weebly powers over 530,000 domain names and is called the easy site builder of choice for people without much technical expertise. They offer a lot of great features. If you are a blogger, you can use Weebly.com to pick a domain name and use their editor to add your own text, pictures, and content.

They also have a mobile app to track your site’s functionality on the go. And email marketing tools allow you to send newsletters to your subscribers from within their tool.

They have a free plan which comes with 500 MB of storage, a free SSL certificate, and a domain name with Weebly branding. You can use a custom domain name with this plan but are made to get Weebly branding throughout your site. Also, the free program only comes with email and chat support, but no phone service.

Weebly’s paid plans vary from $5 to $25 per month. On the high end, their Business Plan gets you innovative e-commerce functionality, a free domain, and $200 of Google ad credits.

Their e-commerce features include product options/variants, coupon codes, inventory management, a shipping calculator, shipping labels, and the ability to accept payments through Square and other suppliers.

The level of customer support you get is based on your subscription level. You can find assistance yourself in several areas, including their blog, service center, community discussion, social media, and programmer documentation. They also have live chat, email, and telephone support.

If you’re searching for a simple website creator to get up and running, I recommend you get started using Weebly.

Best Website Builder for Ecommerce ($29/month)

Shopify is a favorite ecommerce platform used by over 800,000 online companies so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse due to their simple dashboard and integrations with thousands of app partners.

While not every website owner needs product-selling performance, I added Shopify to the list because almost any small business could use them to set up their website.

Take a salon for example.

With Shopify, not only could you set up a quick website including a blog, a map of your location, contact information, and appointment scheduling (with an app), but you could also sell hair care products online. This creates not only a website but another online source of revenue for your business.

Shopify has a lot of features you’d come to expect from other tools on this listing, such as hosting, your own domain name, 70+ professional themes, a free SSL certificate, and marketing and SEO features.

They also supply mobile commerce, 100+ payment gateways, automated carrier shipping rates, automatic tax rates, and the full checkout experience. Besides, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and more.

If you’re establishing a new website and think that you may choose to sell products online in the future, it’s better to get started with Shopify instead of another instrument that doesn’t take online shopping too.

They offer three plans ranging from $29/month to $299/month. The $29/month Basic Shopify Plan should give site owners everything they want, including a full website, an online store with unlimited products, site features, 24/7 support, and more.

If you’d like to give Shopify a try, they offer a 14-day free trial with no credit card required.

Best For Professional Designers ($16 a month).

Some of its other key features include:

You can add and edit content to your live site.

Invite other team members to collaborate on a single dashboard.

Add up to 100 pages to your site.

99.9% uptime guaranteed and SSL certificate.

Automated backup.

Custom fonts available.

Create custom 404 pages.

Customer support through email, Webflow community forum, and help centre.

Integration with Zapier lets you connect with tools like Slack, MailChimp, and Asana.

You can add up to 3000 products on your website with eCommerce support.

Best WordPress Themes for Photography and Creative Websites ($279 one-time).

Flothemes is a company that provides customizable WordPress themes. These templates enable you to build sites inside of WordPress with no need for custom coding. It’s powered by Flex block, a potent free stream page builder, providing limitless customization choices.

All the templates and themes come with premade designs and content blocks. You may also customize colors, fonts, the arrangement of the page, and more.

Flothemes help you build your site in a few steps, including:

Register a domain name and hosting service provider for your site. You can also check Flothemes cloud hosting services, starting at $26 per month.

Install WordPress.org and connect it to your website hosting. Luckily, most hosting services provide a one-click WordPress installation.

Finally, select a theme for your site or portfolio.

You can watch several how-to tutorials by Flothemes or contact the customer care team.

If you need help setting up the entire website, you can drop a message, and their staff will do everything for you.

Flothemes can help you set up your website for only $499-$1999. Besides setting up your website from the start, they also provide services like page load speed optimization, SEO, styling, etc.. Plus, you get two screen sharing sessions of 45 minutes each with specialists and one SEO consultation call of 45 minutes. All in all, you get six rounds of implementations.

Furthermore, Flothemes provides features like SSL implementation, WordPress setup, Typography, color scheme stylization, and much more. You also find complete design freedom, SEO options, and a dash.

Pricing:

While their subjects cost a one-time $279, Flothemes offers three pricing plans for their site setup services, including:

Simple Setup Package: $499

Advanced setup packs: $999

Pro Setup packages: $1,999

The Simple Setup Package helps you skip the technical parts and jump straight to adding content and personalizing your motif. It provides features like WordPress installation, site layout setup, theme setup, WordPress transfer, site launching, etc..

The Advanced Setup Package includes full assistance with website setup, styling & launch, site speed optimization & an SEO consultation. Additional features include typography & color scheme stylization, SSL implementation, speed optimization, etc..

Pro Setup Package includes all of the features from the Advanced Setup Package along with the tailored mockup & execution for your homepage.

Best Website Tool with Integrated CRM Tools

HubSpot is a top-notch CRM tool which also has a full-featured CMS and website builder. Using their platform, you can create website pages, blog posts, landing pages from scratch or with their pre-built templates.

Their drag-and-drop editor uses responsive design to help you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.

Unlike other tools on this listing, HubSpot comes integrated with a broad assortment of marketing applications, including tools to manage email advertising, get found online, and capture, engage with and understand leads.

For example, when you make a webpage, you can add calls-to-action and forms that convert visitors into leads. Then, when you understand your traffic, you can dynamically create content unique to site visitors based on their location, device, speech, traffic origin, or any other detail you choose to capture in your HubSpot CRM.

This integrated marketing suite covers all parts of the customer lifecycle:

Types, live chat, and conversational chatbots capture leads.

Email marketing, retargeting, and messenger integrations send personalized messages to your prospects.

Their contact report builder, analytics tools, and list segmentation help you understand your own prospects.

Personalized experiences, calls-to-action, and smart content turns leads into clients.

Overall, if you are looking for a website builder that also includes a full-featured set of CRM and marketing tools, HubSpot is the best choice.

The World’s Most Popular CMS

Easiest Free Website Builder for Small Sites

Best Digital Marketing Website Builder for Local Firms

A Personalized Website with the Power of AI

Best for Large Online Stores

Great for Photographers and Artists

Best for startups that want to make bootstrapped websites

Best Website Builder for Agencies and Multilingual Websites

What is a Website Builder?

A website builder is a tool which allows anyone to manage a website and domain name without manual coding. In other words, a website builder is a tool or software application that will assist you build a website.

In the old days of the web, programmers needed to know HTML and CSS to create a site. Today, if you want to code a website, there is a steep learning curve — you want to have extensive knowledge of JavaScript and PHP. Not so with site builders.

These tools assist everyone from small businesses and bloggers to information websites and ecommerce companies easily create sites in minutes.

How much does it cost to build a website?

Is Wix better than WordPress?

How much does a website cost monthly?

Does Google have a site builder?

Can I get a free site for my company?

There you have it — my list of the greatest website builders. As there are 74 choices out there, I’ve condensed the listing down to the top so you may choose the option that is right for your small business or online brand.

If you’re looking for the best website builder overall, I recommend you begin using Wix.

For the best designs and templates, check out Squarespace.

If you need an e-commerce website to sell products online, Shopify is a fantastic choice.

What site builder do you use?