17 Best Website Builders: Wix, Squarespace, and More (2021)
Picking the best website builder can be hard, as there are 74 popular choices to choose from.
In this guide, I ranked and reviewed the best website builders to make a website based on price, reliability, web hosting services, technical support, website speed, SEO, features, ease of use, template design, and much more.
We’ll also compare:
The ideal website contractors for small businesses.
The ideal free and affordable options.
Those with the best SEO.
The top platforms with online shop capabilities.
The very best builders for agencies.
And the best options for photographers and artists.
What’s the Best Website Builder?
Using a website builder is a quick and effortless way to construct a presence for your brand or internet business. These tools simplify your site management by combining domain registrationhosting, and website design into one platform.
If you’re not too savvy with web design and development, you will want to go with an easy drag and drop editor.
The choice is all up to you.
Here are my top picks for the best website builder to use this year.
Best Site Builder for Small Business ($13/month)
Wix is the most popular website builder available on the current market, with over 100 million consumers.
They have 500+ ready-to-use templates to design your site in any business. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).
Their designs also look beautiful, with scroll effects, and innovative design features like video and animation backgrounds.
In case you already have a domain on GoDaddy or want to register one at Wix.com, they make it super simple. Also, if you’d like to add e-commerce to your site so that you can sell online, plans start a $20/month.
If you’re a small business, I urge Wix as the best online store builder. You don’t necessarily require a platform with more advanced options like BigCommerce and Shopify. Wix website owners that are looking to bring an e-commerce store can get these great new features.
Wix is the most user-friendly website tool on the market. You can almost endlessly customize the look and feel of your site with no programming knowledge.
They also have a tool called Artificial Design Intelligence (ADI) — the first artificial intelligence site builder. Wix ADI learns about your site and uses that information to design a site tailored to your precise needs.
This tool leverages AI selecting from countless combinations of images, text, designs, and contact forms.
Finally, if you’re seeking the best site builder for small businesses, Wix is the very best option.
Read my whole Wix review for more in-depth analysis.
Get started with Wix.
Best Modern Website Builder with Free Plans (free — $3.49/mo)
Zyro is a website builder with a mission to assist local businesses to tell their unique stories on the web.
Overall, they’re best known for simplicity and speed.
With Zyro, you can create a business site quickly and easily with no coding required. Your site also loads fast because of the light frame and looks great on all apparatus.
With a strong set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop grid tool, mobile-readiness, and more than one million stock pictures to select from.
One of the standout features is their AI Content Generator, which provides SEO-friendly content ideas based on your industry and specific business type.
To begin with this tool, you pick your type of business, then write 2-3 paragraphs describing your brand and circumstance. Then you correct your AI settings and customize them based on duration, expertise, and creativity level. Last, you click the Create button and see your distinctively generated content.
Since content generation is a challenge for many website owners, this tool generates new paragraphs for you which can rank better in search and increase conversion rates.
Another excellent features include:
Built-in SEO tools to increase your search rankings.
A free SSL certificate and custom domains.
An AI-driven logo and slogan maker.
24/7 customer support via email and live chat.
AI heatmaps to increase website conversions and predict visitor behavior.
Mobile-optimized, fast-loading website designs.
Free website design templates for different industries like creative services, startups, fashion brands, wellness businesses, bakeries, and more.
Zyro offers three main pricing plans — a free plan, a mid-tier”Basic” plan at $1.99/month, and their high-tier”Unleashed” plan at $3.49/month.
Their free plan does not include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.
Next, their “Basic” plan permits you to connect your domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools like Google Tag Manager, Google Analytics, and Facebook pixels. This is a really popular plan that is most acceptable for small and medium-sized companies.
Finally, their “Unleashed” plan provides every Zyro feature and gives unlimited storage and bandwidth. At such an affordable price of $3.49/month, it is sensible to go for this plan and enjoy the unlimited features if you plan to have a great deal of content on your website.
Overall, Zyro is ideal for small businesses looking to create and grow a website fast, save money on composing and logo-making with their AI tools, rank higher on search engines, and increase conversion rates with high-quality, mobile-friendly design templates.
You can get started with Zyro for free to test out their platform, then upgrade to a paid program when you are ready to grow your internet business.
Get started with Zyro and start building your site today.
Best Website Design for Personal Sites ($12/month)
When I think of Squarespace, my mind goes directly to their beautifully designed home page. They truly know how to create beautiful, high-quality sites that look great for both small businesses and personal websites alike.
With over 100 design templates to select from, they lead the pack in regards to design. Squarespace templates appear excellent down to every detail. The fonts, color schemes, and imagery all mesh flawlessly for any website.
Besides design, their stage is great for bloggers. I tested out their WYSIWYG blog editor, and it is very intuitive.
You drag elements like pictures, headings, and text onto the page and position it where you want. They also offer multiple user permissions, Google AMP functionality, and you can schedule your articles:
A few small search engine optimization limitations hold Squarespace back from being #1 on this list. First, my XML sitemap pulled in two versions of every page with and without a trailing slash”/.” This double indexing could potentially result in SEO and duplicate content problems later on. They didn’t have a simple fix the last time I checked.
Second, your blog headlines always become your meta titles, so be cautious when incorporating your headlines for SEO. You can read more in my full Wix vs Squarespace review.
Other great features make up for these drawbacks. Their ease of use is topnotch — sites are elementary to build with their editing tools. In-built analytics tools provide steady data onsite traffic if you’re not using Google Analytics. Plus, it’s hard to go wrong with a beautifully-designed website for only $12/month.
Monthly prices range from $12/month for their Personal plan up to $40/month for their Online Store (Advanced) plan. Monthly prices are based on a one-year contract, and Squarespace includes a free domainname. The Personal plan provides a free domain name, unlimited storage and bandwidth, free SSL, and 24/7 customer service.
In general, if you are a small company that needs first-rate web design or a blogger that wants your articles to appear great, Squarespace is a reliable option.
Best Free Website Builder (Free — $25/month)
Weebly powers over 530,000 domains and is known as the easy site builder of choice for people without much technical expertise. They offer a lot of great features. If you’re a blogger, you can use Weebly.com to pick a domain name and use their editor to add your own text, images, and articles.
They also have a mobile program to keep track of your site’s functionality on the go. And email marketing tools allow you to send newsletters to your subscribers from inside their tool.
They have a free program which comes with 500 MB of storage, a free SSL certificate, and a domain name with Weebly branding. You can use a custom domain with this plan but are forced to have Weebly branding throughout your website. Also, the free program only comes with email and chat support, but no phone service.
Weebly’s paid plans range from $5 to $25 per month. On the high end, their Business Strategy gets you innovative e-commerce functionality, a free domainname, and $200 of Google ad credits.
Their e-commerce features include product options/variants, coupon codes, stock management, a shipping calculator, shipping labels, and the ability to accept payments via Square and other suppliers.
The degree of customer support you get is based on your subscription level. You can find assistance yourself in several locations, including their site, support center, community forum, social media, and programmer documentation. They also have live chat, email, and telephone support.
If you are looking for a simple site creator to get up and running, I recommend you get started with Weebly.
Best Site Builder for Ecommerce ($29/month)
Shopify is a favorite ecommerce platform used by over 800,000 online businesses so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse because of their simple dashboard and integrations with thousands of program partners.
While not every site owner needs product-selling functionality, I added Shopify into the list because any small business could use them to set up their website.
Take a salon for instance.
With Shopify, not only could you set up a quick website including a site, a map of your location, contact information, and appointment scheduling (with a program ), but you could also sell hair care products online. This creates not only a website but another online source of revenue for your company.
Shopify has a great deal of features you’d come to expect from other tools on this listing, such as hosting, your own domain name, 70+ professional themes, a free SSL certificate, and marketing and SEO features.
They also supply mobile commerce, 100+ payment gateways, automatic carrier shipping rates, automated tax rates, and the complete checkout experience. Besides, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and much more.
If you’re establishing a new website and believe that you may choose to sell products online in the future, it’s better to get started with Shopify instead of another tool that doesn’t take online shopping as seriously.
They offer three plans ranging from $29/month to $299/month. The $29/month Fundamental Shopify Plan should give site owners everything they want, including a full website, an internet store with unlimited products, site features, 24/7 support, and much more.
If you’d like to give Shopify a try, they offer a 14-day free trial with no credit card required.
Best For Professional Designers ($16 a month).
Some of its other Important features include:
You can edit and add content to your live website.
Invite other team members to collaborate on a single dashboard.
Add up to 100 pages to your website.
99.9% uptime guaranteed and SSL certificate.
Custom fonts available.
Create custom 404 pages.
Customer care through email, Webflow community forum, and help center.
Integration with Zapier enables you to connect with tools like Slack, MailChimp, and Asana.
You can add up to 3000 products on your site with eCommerce support.
Best WordPress Themes for Photography and Creative Websites ($279 one-time).
Flothemes is a business that provides customizable WordPress themes. These templates help you build websites inside of WordPress with no need for custom coding. It is powered by Flex block, a powerful free stream page builder, providing limitless customization choices.
All the templates and themes include premade layouts and content blocks. You can also customize colors, fonts, the arrangement of the webpage, and more.
Flothemes help you build your website in a few steps, including:
Register a domain name and hosting service provider for your website. You can even check Flothemes cloud hosting services, starting at $26 a month.
Install WordPress.org and connect it to your web site hosting. Fortunately, most hosting services provide a one-click WordPress setup.
Finally, pick a theme for your site or portfolio.
You’ll be able to watch several how-to tutorials by Flothemes or contact the customer support team.
If you need assistance setting up the entire site, you can drop a message, and their staff will do everything for you.
Flothemes can allow you to set up your site for only $499-$1999. Besides setting up your website from the beginning, they also provide services like page load speed optimization, SEO, styling, etc.. Plus, you get two display sharing sessions of 45 minutes each with experts and one SEO consultation call of 45 minutes. In general, you get six rounds of implementations.
Additionally, Flothemes provides features like SSL implementation, WordPress installation, Typography, color scheme stylization, and more. You also find complete design freedom, SEO options, and a dash.
While their subjects cost a one-time $279, Flothemes offers three pricing plans for their site setup services, including:
Simple Setup Package: $499
Advanced setup packages: $999
Pro Setup packages: $1,999
The Easy Setup Package helps you skip the technical components and jump straight to adding content and personalizing your motif. It offers features like WordPress installation, website layout setup, theme installation, WordPress transfer, site launching, etc..
The Advanced Setup Package incorporates full assistance with site setup, styling & launching, site speed optimization & an search engine optimization consultation. Additional features include typography & colour scheme stylization, SSL implementation, speed optimization, etc..
Pro Installation Package contains all of the features from the Advanced Setup Package along with the tailored mockup & implementation for your homepage.
Best Website Tool with Integrated CRM Tools
HubSpot is a top-notch CRM tool that also has a full-featured CMS and website builder. Using their platform, you can create website pages, blog posts, landing pages either from scratch or with their pre-built templates.
Their drag-and-drop editor uses responsive design that will assist you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.
Unlike other tools on this listing, HubSpot comes integrated with a broad range of marketing applications, including tools to manage email marketing, get found online, and capture, engage with and understand prospects.
By way of example, when you make a webpage, you may add calls-to-action and forms that convert visitors into prospects. Then, when you understand your visitors, you can dynamically create content unique to site visitors based on their location, device, language, traffic source, or any other detail you choose to catch in your HubSpot CRM.
This integrated marketing suite covers all parts of the customer lifecycle:
Types, live chat, and conversational chatbots capture prospects.
Email marketing, retargeting, and messenger integrations send customized messages to your prospects.
Their contact builder, analytics tools, and list segmentation help you understand your own leads.
Personalized experiences, calls-to-action, and smart content turns leads into clients.
Overall, if you’re looking for a site builder that also includes a full-featured pair of CRM and marketing tools, HubSpot is the best choice.
The World’s Most Popular CMS
Easiest Free Website Builder for Small Sites
Best Digital Marketing Website Builder for Local Businesses
A Personalized Website with the Power of AI
Best for Large Online Stores
Great for Photographers and Artists
Best for startups that want to create bootstrapped websites
Best Site Builder for Agencies and Multilingual Websites
What is a Website Builder?
A website builder is a tool that allows anyone to manage a site and domain name without manual coding. In other words, a website builder is a tool or software program that will help you build a website.
These tools assist everyone from small businesses and bloggers to news sites and ecommerce companies easily create websites in minutes.
How much does it cost to construct a website?
Is Wix better than WordPress?
How much does a website cost monthly?
Does Google have a site builder?
Can I get a free website for my business?
There you have it — my list of the greatest website builders. Because there are 74 options out there, I have condensed the listing down to the top so that you can choose the option that’s right for your small business or online brand.
If you’re looking for the best site builder overall, I recommend you get started using Wix.
For the best designs and templates, check out Squarespace.
If you will need an e-commerce site to sell products online, Shopify is a fantastic choice.
What site builder do you use?