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17 Best Website Builders: Wix, Squarespace, and More (2021)

Picking the best site builder can be hard, as there are 74 popular choices to choose from.

In this guide, I rated and reviewed the best website builders to create a website based on cost, reliability, web hosting services, technical support, website speed, SEO, features, ease of use, template design, and more.

We will also compare:

The best website builders for small companies.

The ideal free and affordable choices.

Those with the best SEO.

The best platforms with online store capabilities.

The top builders for agencies.

And the best options for photographers and artists.

What is the Best Website Builder?

Using a website builder is a fast and effortless way to build a presence for your brand or online business. These tools simplify your site management by combining domain registration, hosting, and website design into one platform.

If you are not too knowledgeable about web design and development, you will want to go with a simple drag and drop editor.

The choice is up to you.

Here are my top picks for the best site builder to use this year.

Wix.

Best Site Builder for Small Business ($13/month)

Wix is the most popular website builder on the market, with over 100 million consumers.

They have 500+ ready-to-use templates to design your website in any business. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).

Their designs also appear beautiful, with scroll effects, and innovative design features like video and animation backgrounds.

If you already have a domain on GoDaddy or want to register one at Wix.com, they make it super easy. Also, if you want to add e-commerce to your site so that you can sell online, plans start a $20/month.

If you are a small company, I urge Wix as the best online store builder. You don’t necessarily need a platform with more advanced options like BigCommerce and Shopify. Wix website owners that want to add an e-commerce store can get these excellent new features.

Wix is the most user-friendly site tool on the market. You can almost endlessly customize the appearance and feel of your site with no programming knowledge.

They also have a tool named Artificial Design Intelligence (ADI) — the first artificial intelligence website builder. Wix ADI learns on your site and uses that information to design a website tailored to your precise needs.

This tool leverages AI choosing from countless combinations of images, text, designs, and contact forms.

Finally, if you’re looking for the best website builder for small businesses, Wix is your best choice.

Read my full Wix review for more in-depth analysis.

Get started with Wix.

Greatest Modern Website Builder with Free Plans (free — $3.49/mo)

Zyro is a website builder with a mission to assist local companies to tell their unique stories on the web.

Overall, they’re best known for simplicity and speed.

With Zyro, you can create a business website fast and easily with no coding required. Your site also loads fast because of the light framework and looks great on all apparatus.

With a strong set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop grid tool, mobile-readiness, and more than one million stock images to select from.

One of the standout features is their AI Content Generator, which offers SEO-friendly content ideas based on your industry and specific business type.

To get started with this tool, you pick your type of organization, then write 2-3 paragraphs describing your brand and context. You then correct your AI settings and customize them based on length, experience, and creativity level. Lastly, you click the Create button and see your distinctively generated content.

Since content creation is a challenge for many website owners, this tool creates new paragraphs for you that can rank better in search and increase conversion rates.

Some other excellent features include:

Built-in SEO tools to increase your search rankings.

A free SSL certificate and custom domains.

An AI-driven logo and slogan manufacturer.

24/7 customer support via email and live chat.

AI heatmaps to increase website conversions and forecast visitor behavior.

Mobile-optimized, fast-loading website designs.

Free website design templates for different industries like creative services, startups, fashion brands, health companies, bakeries, and more.

Zyro offers three main pricing plans — a free plan, a mid-tier”Basic” plan at $1.99/month, and their high-tier”Unleashed” program at $3.49/month.

Their free plan does not include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.

Their “Basic” plan permits you to connect your own domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools such as Google Tag Manager, Google Analytics, and Facebook pixels. This is a really popular plan that’s most suitable for small and medium-sized businesses.

Finally, their “Unleashed” program provides every Zyro feature and provides unlimited storage and bandwidth. At this affordable price of $3.49/month, it is sensible to go for this plan and enjoy the unlimited features if you’re planning to have a lot of content on your website.

Overall, Zyro is ideal for small businesses seeking to create and grow a website quickly, save money on writing and logo-making using their AI tools, rank higher on search engines, and increase conversion rates with high-quality, mobile-friendly design templates.

You can get started with Zyro for free to test out their platform, then upgrade to a paid plan when you’re ready to grow your online business.

Get started with Zyro and begin building your website today.

Best Website Design for Personal Sites ($12/month)

When I think of Squarespace, my mind goes directly to their beautifully designed home page. They truly know how to make beautiful, high-quality sites that look great for both small businesses and personal websites alike.

With over 100 design templates to choose from, they lead the pack in regards to design. Squarespace templates appear excellent down to every detail. The fonts, color schemes, and imagery all mesh perfectly for any site.

Besides design, their platform is great for bloggers. I tested out their WYSIWYG blog editor, and it’s very intuitive.

You drag elements like images, headings, and text on the page and position it where you would like. They also offer multiple user permissions, Google AMP functionality, and you can schedule your articles:

A few small SEO limitations hold Squarespace back from being #1 on this list. First, my XML sitemap pulled two versions of each page with and without a trailing slash”/.” This double indexing could potentially lead to SEO and duplicate content issues down the road. They didn’t have an easy fix the last time I checked.

Second, your blog headlines always become your meta titles, so be cautious when incorporating your headlines for SEO. You can read more in my full Wix vs Squarespace review.

Other great features compensate for these drawbacks. Their ease of use is top-notch — sites are elementary to assemble with their editing tools. In-built analytics tools provide continuous data onsite traffic if you’re not using Google Analytics. Plus, it’s hard to go wrong with a beautifully-designed site for just $12/month.

Monthly costs range from $12/month for their Personal plan up to $40/month for their Online Store (Advanced) plan. Monthly costs are based on a one-year contract, and Squarespace includes a free domain. The Personal program provides a free domain name, unlimited bandwidth and storage, free SSL, and 24/7 customer service.

In general, if you are a small business that needs first-rate web design or a blogger who wants your content to appear great, Squarespace is a trusted option.

Best Free Website Builder (Free — $25/month)

Weebly powers over 530,000 domain names and is known as the simple website builder of choice for people without much technical experience. They offer a great deal of great features. If you’re a blogger, you can use Weebly.com to select a domain name and use their editor to add your text, pictures, and articles.

They also have a mobile program to keep track of your site’s functionality on the go. And email marketing tools allow you to send newsletters to your subscribers from inside their tool.

They have a free program which includes 500 MB of storage, a free SSL certificate, and a domain with Weebly branding. You can use a custom domain with this plan but are made to get Weebly branding throughout your site. Additionally, the free program only includes chat and email support, but no phone service.

Weebly’s paid plans range from $5 to $25 per month. On the high end, their Business Plan gets you innovative e-commerce functionality, a free domain, and $200 of Google ad credits.

Their e-commerce features include product options/variants, coupon codes, stock management, a shipping calculator, shipping labels, and the ability to accept payments via Square and other suppliers.

The level of customer support you get is based on your subscription level. You can find assistance yourself in several areas, including their site, support center, community discussion, social media, and programmer documentation. They also have live chat, email, and phone support.

If you are looking for a simple site creator to get up and running, I suggest that you get started with Weebly.

Best Site Builder for Ecommerce ($29/month)

Shopify is a popular ecommerce platform used by over 800,000 online businesses so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse due to their simple dashboard and integrations with thousands of app partners.

While not every site owner needs product-selling performance, I added Shopify to the list because any small business could use them to install their website.

Take a salon for instance.

With Shopify, not only could you set up a quick website including a site, a map of your location, contact info, and appointment scheduling (with a program ), but you could also sell hair care products online. This creates not only a website but another online source of revenue for your business.

Shopify has a lot of features you’d come to expect from other tools on this list, including hosting, your own domain name, 70+ professional themes, a free SSL certificate, and promotion and SEO features.

They also supply mobile commerce, 100+ payment gateways, automated carrier shipping rates, automatic tax rates, and the complete checkout experience. Besides, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and much more.

If you’re establishing a new website and think that you may choose to sell products online in the future, it’s far better to get started with Shopify rather than another tool that does not take online shopping as seriously.

They offer three plans ranging from $29/month to $299/month. The $29/month Fundamental Shopify Plan should give website owners everything they need, including a full website, an internet store with unlimited products, site features, 24/7 support, and much more.

If you want to give Shopify a try, they offer a 14-day free trial with no credit card required.

Best For Professional Designers ($16 a month).

Some of its other Important features include:

You can edit and add content to your live site.

Invite other team members to collaborate on a single dash.

Add up to 100 pages to your site.

99.9% uptime guaranteed and SSL certificate.

Automated backup.

Custom fonts available.

Create custom 404 pages.

Customer support via email, Webflow community forum, and help center.

Integration with Zapier lets you connect with tools like Slack, MailChimp, and Asana.

You can add up to 3000 products on your site with eCommerce support.

Best WordPress Themes for Photography and Creative Websites ($279 one-time).

Flothemes is a company that offers customizable WordPress themes. These templates enable you to build sites inside of WordPress with no need for custom coding. It’s powered by Flex block, a powerful free stream page builder, providing limitless customization options.

All of the templates and themes include premade layouts and content blocks. You may also customize colors, fonts, the structure of the webpage, and more.

Flothemes help you build your site in a few measures, including:

Register a domain name and hosting service provider for your website. You can also check Flothemes cloud hosting services, starting at $26 a month.

Install WordPress.org and connect it to your web site hosting. Luckily, most hosting services offer a one-click WordPress setup.

Finally, pick a theme for your website or portfolio.

You can watch several how-to tutorials by Flothemes or contact the customer care team.

If you need help setting up the entire website, you can drop a message, and their team will do everything for you.

Flothemes can allow you to set up your site for only $499-$1999. Besides setting up your site from the beginning, they also offer services like page loading speed optimization, SEO, styling, etc.. In addition, you get two display sharing sessions of 45 minutes each with experts and one SEO consultation call of 45 minutes. In general, you get six rounds of implementations.

Additionally, Flothemes provides features like SSL implementation, WordPress setup, Typography, color scheme stylization, and more. You also find complete design freedom, SEO options, and a dashboard.

Pricing:

While their subjects cost a one-time $279, Flothemes offers three pricing plans for their site setup services, including:

Simple Installation Bundle: $499

Advanced setup packs: $999

Pro Installation packs: $1,999

The Easy Setup Package helps you skip the technical components and jump straight to adding content and personalizing your theme. It offers features like WordPress installation, website layout setup, theme setup, WordPress transfer, website launch, etc..

The Advanced Setup Package includes full assistance with site setup, styling & launching, site speed optimization & an search engine optimization consultation. Additional features include typography & colour scheme stylization, SSL implementation, speed optimization, etc..

Pro Setup Package contains all of the features from the Advanced Setup Package along with the tailored mockup & implementation for your homepage.

Best Website Tool with Integrated CRM Tools

HubSpot is a topnotch CRM tool that also includes a full-featured CMS and website builder. Using their platform, you can create website pages, blog posts, landing pages either from scratch or using their pre-built templates.

Their drag-and-drop editor uses responsive design that will assist you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.

Unlike other tools on this list, HubSpot comes integrated with a wide assortment of marketing software, including tools to manage email advertising, get found online, and catch, engage with and understand prospects.

By way of example, when you make a webpage, you can add calls-to-action and forms that convert visitors into leads. Then, when you know your traffic, you can dynamically create content unique to website visitors based on their location, device, speech, traffic source, or any other detail you choose to capture on your HubSpot CRM.

This integrated marketing suite covers all parts of the customer lifecycle:

Forms, live chat, and conversational chatbots capture prospects.

Email advertising, retargeting, and messenger integrations send personalized messages to your leads.

Their contact report builder, analytics tools, and record segmentation help you understand your own leads.

Personalized experiences, calls-to-action, and smart content turns leads into clients.

Overall, if you’re seeking a site builder that also includes a full-featured set of CRM and marketing tools, HubSpot is the ideal alternative.

The World’s Most Popular CMS

Easiest Free Website Builder for Small Websites

Best Digital Marketing Website Builder for Local Businesses

A Personalized Website with the Power of AI

Best for Enormous Online Stores

Great for Photographers and Artists

Best for startups that want to create bootstrapped sites

Best Site Builder for Agencies and Multilingual Websites

What is a Website Builder?

A website builder is a tool which allows anyone to manage a website and domain name without manual programming. In other words, a website builder is a tool or software application that will assist you build a website.

In the old days of the web, programmers needed to understand HTML and CSS to create a site. Today, if you want to code a website, there is a steep learning curve — you need to have extensive knowledge of JavaScript and PHP. Not so with site builders.

These tools help everyone from small businesses and bloggers to information sites and ecommerce businesses easily create sites in minutes.

How much does it cost to construct a website?

Is Wix better than WordPress?

How much does a website cost monthly?

Does Google have a site builder?

Can I get a free website for my business?

There you have it — my list of the greatest website builders. Because there are 74 choices out there, I have condensed the listing down to the top so you may choose the option that’s right for your small business or online brand.

If you are looking for the very best website builder overall, I recommend you begin with Wix.

For the best designs and templates, check out Squarespace.

If you will need an e-commerce site to sell products online, Shopify is a good choice.

What site builder do you use?